Sword and the Script

JUNE 6, 2017

The knowledge gained working for a PR agency is often described as a mile wide and an inch deep. If dynamics of clients and agencies are likened to relationships, it’s the effective integration of these two perspectives that often make a meaningful difference. 1) You spent a long time at an agency and then when in-house.

Agency 60

Agency Corporate Interviews eBook 60

The Resolution Blog

OCTOBER 15, 2019

Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. The issue was that Amazon wanted its HQ in a bustling hub with an international airport, a population of more than one million, and access to plenty of different forms of transport? Key Takeaway?

B2B 120

B2B B2C Facebook Storytelling 120

The Resolution Blog

FEBRUARY 24, 2016

Here we interview senior team member, George Hayley about Manifest team's values, creativity and why the traditional PR agency structure just doesn't work for their modern approach. I can't imagine using email for internal comms now and being able to instant message clients really helps keep things moving.

Creativity 120

Creativity eBook Meeting Banking 120

Contently - Strategy

NOVEMBER 22, 2023

The Backbone of Your Content Marketing: The Editorial Calendar Whether you’re the CEO of a Fortune 500 brand or an intern at a content agency, you’re probably aware of the importance of an organized and well-curated editorial calendar.

How To 52

How To Content Marketing Analysis eBook 52

Shift Communications

MAY 3, 2016

We also installed a policy as an agency that each team can go “heads down,” where we set aside dedicated time to keeping up on key trends. We leverage a service called Voicestorm to engage internal ambassadors to learn and share industry news. But it doesn’t stop there…. Share the Knowledge. Derek Lyons. Senior Vice President.

Technology 60

Technology Marketing eBook Training 60

Shift Communications

NOVEMBER 15, 2017

PR planning is so valuable, especially from an internal operations standpoint. By understanding site and referral traffic, you get a sense of the impact and interest on blogs, white papers, ebooks, etc. It’s nearing the end of Q4 and 2017 altogether. You know what that means — PR planning is in full swing. Natalie Townsend.

Data 95

Data eBook Strategy Pitching 95

Mindful Marketing

DECEMBER 17, 2015

Marx Communications is a 20+ year, Fairfield, Connecticut-based B2B public relations and inbound marketing agency. You are a founding member of PR Boutiques International. PR Boutiques International™ (PRBI), prboutiques.com , is an international network of select boutique, public relations firms.

Communications 50

Communications Marketing Internal International 50

Shift Communications

SEPTEMBER 14, 2015

After someone does an internal site search, do they leave the page? For those who did not attend our session at INBOUND15, you can still download the session slides, eBook script, and sample Excel template. Site search page exits. If so, they may not have gotten what they wanted from your website and had to leave to go somewhere else.

Analytics 60

Analytics Google Measurement How To 60

Shift Communications

JANUARY 12, 2015

I am going to refrain from using all buzz or crutch words, internally, with clients and with media, because with so many PR people out there, everyone sounds the same. Write my first eBook and read MORE! Agency Life' Casey Egan, SHIFT Boston. Dave Finn, SHIFT NYC. Jordan Ingram, SHIFT Boston . Katie McGraw, SHIFT Boston.

eBook 60

eBook Creativity Agency Exercises 60

PR 20/20

DECEMBER 6, 2018

The marketing team is blogging 2x per week, and producing a high-quality ebook with an accompanying webinar each month. Should they hire an agency and double down on number of blogs posts? internal marketing team, executive team, chamber of commerce, trade organizations, non-profit boards). What do they do?

Marketing 55

Marketing Resources eBook Construction 55

Melissa Agnes

OCTOBER 13, 2014

Internal communications: In a disaster, will communicating with third-party agencies, internal stakeholders, different departments, different parts of the city, different business units or franchises, etc., eBook: Guide to Leveraging and Managing Twitter in a Crisis. Click here to take a peak inside this ebook.

Crisis Management 228

Crisis Management Crisis Exercises Crisis Communications 228

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. Our understanding of PR metrics needs a paradigm shift, though. “The biggest challenge in measurement overall is the allure of measuring what’s easy.”

Measurement 40

Measurement How To Analytics Customer Service 40

PR 20/20

NOVEMBER 29, 2022

Every marketing plan should start with an honest internal marketing assessment. Internal brand surveys. If your expectations exceed your internal capabilities and capacity, then this also is the ideal time to evaluate outsourcing options. Content (ebooks, white papers). Step 1: Complete a marketing assessment.

Marketing 52

Marketing Analytics eBook System 52

Melissa Agnes

OCTOBER 13, 2014

Internal communications: In a disaster, will communicating with third-party agencies, internal stakeholders, different departments, different parts of the city, different business units or franchises, etc., eBook: Guide to Leveraging and Managing Twitter in a Crisis. Click here to take a peak inside this ebook.

Crisis Management 100

Crisis Management Crisis Exercises Crisis Communications 100

PR 20/20

DECEMBER 5, 2022

To increase adoption, what resources can we provide our team with, both internal and external? The academy offers helpful courses, lessons, ebooks, and templates across its many services, from marketing and sales to web design and development. As HubSpot’s first partner agency, we can help onboard your team to the HubSpot CRM.

How To 77

How To Tools Knowledge Base Meeting 77

Sword and the Script

DECEMBER 28, 2022

34% said ebooks. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% Why clients hire agencies, consultants and freelancers: an extra pair of hands. Read more: The Top 3 Reasons Clients Hire Outside Agencies, Consultants and Freelancers.

B2B 122

B2B Marketing Survey Software 122

Cision

MAY 18, 2017

People: While you don’t necessarily need data scientists to analyze social media conversations, you do need employees who are well-versed in social media and good communicators both externally and internally. Then, download our free ebook, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. .

How To 198

How To Instagram Social Media LinkedIn 198

PR Fuel

JUNE 17, 2021

A press release is a great way to pique the interest of local media agencies and journalists in your region in order to spread the word about your business. Internal linking is great for your search rankings, but don’t overdo it with your links. The short answer is, absolutely. Include a Strong Call to Action (CTA).

Writing 59

Writing SEO Google Local 59

ZudePR

MAY 31, 2015

It had led to the launch of a ground-breaking crowd-sourced ebook called My #PRstack. Stuart is an international PR adviser, speaker, trainer, and blogger. An experienced PR agency CEO, Jeff is a publisher, editor, and blogger at The PR Coach. Sarah Hall is managing director of PR and marketing agency Sarah Hall Consulting.

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

DECEMBER 29, 2022

Developing a concrete plan for what happens after you publish means identifying the right internal stakeholders to start the distribution process. That doesn’t mean you should blow up every internal communications channel with every single content asset you create. Execute a larger internal communications plan.

eBook 145

eBook Product Launch Software Internal 145

ZudePR

JUNE 6, 2016

The root of the problem is always internal. I had to carefully balance time building my platform online before the book launch with writing time, and both of those couldn’t infringe too heavily with client work for my consulting agency, Rock the Status Quo. She write, speaks, and advises on internal communication.​.

Writing 114

Writing Social Media SEO Blogging 114

Solo PR Pro

JANUARY 5, 2016

The post also includes downloadable key message formats and detailed message mapping templates, along with an accompanying 25-page ebook to help you craft your own messaging, exclusively for Solo PR PRO Premium members. PR interns or Assistants – Which is Right for You? Charting the Course: A Guide to PR Planning.

Infographics 40

Infographics eBook Survey Resources 40

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. For example, let’s take the case of an ebook. When someone downloads an ebook, a marketer defines a set of rules that tells the machine what to do next (i.e.

Marketing 53

Marketing Software eBook Technology 53

Beyond PR

MAY 18, 2017

People: While you don’t necessarily need data scientists to analyze social media conversations, you do need employees who are well-versed in social media and good communicators both externally and internally. Then, download our free ebook, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. .

How To 57

How To Instagram Social Media LinkedIn 57

ReimaginePR

SEPTEMBER 21, 2016

negotiators pushed for the adoption of copyright measures far more restrictive than currently required by international treaties.”. The EFF notes that, “U.S. As copyright terms become more stringent under the TPP so does the punishment and monetary fines for breaking those rules.

Telecommunications 120

Telecommunications Privacy Software Data 120

Shift Communications

JANUARY 14, 2015

At a former company I was at, an intern used a photo from a major stock photo service that they found via Google Images on the company website. For PR and marketing professionals that are agency-side, there’s an even bigger whammy: if you infringe on someone’s copyright, both you and your client may be sued for damages. Christopher S.

Content Marketing 60

Content Marketing Marketing Government Pinterest 60

Cision

MAY 21, 2015

From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. to rock your social media and content marketing. 33) Jenn Swanson.

Social Media 120

Social Media Marketing Pinterest Media 120

Masters in Communications

FEBRUARY 12, 2022

Therefore podcasts (a form of radio), eBooks (a form of print media), and video platforms (a digital form of small screen broadcasting) are considered part of this new medium. In 2015, Amnesty International invited London residents to use VR headsets to walk around a virtual Aleppo to look at the damage during the ongoing war there.

Ethics 52

Ethics Communications Print Television 52