Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. The PR pro may media train spokespeople themselves or hire an outside agency or consultant to lead a one-time session.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. So, he sold his agency and started Propel. The customer service is above and beyond as well.”

Software 144

Software Pitching System Analytics 144

Konnect Agency

APRIL 1, 2021

As a brand strategy agency , it’s our responsibility to build a brand to all that it can be in the eyes of the media. Strategic counsel on the scope of work could include product placements, media relations, digital marketing and so much more. When the brand belongs to a celebrity, however, there is more work to be done.

Brand 59

Brand Branding How To Consumer 59

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 104

Interviews Publicity Technology Social Media 104

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. Without a PR firm in tow, the odds are that a company spokesperson hasn’t been thoroughly prepared to face the media.

Company 136

Company Interviews Reputation Privacy 136

Stephen Waddington

JANUARY 6, 2019

In the latest issue we discuss: Media Show response: PR is more than publicity The Art of Public Relations is the title of a recent Media Show programme on BBC Radio 4 in which publicity is conflated with public relations. Fairy tale of public relations Sarah published a new #FuturePRoof book at the end of 2018.

Radio 76

Radio Customer Service Small Business Analytics 76

Stephen Waddington

FEBRUARY 12, 2019

So how do we transform our agency, communication or marketing team to engage with these new forms of media? Each stage of this evolution builds on the past and provides new opportunities for the agency, communication or marketing team. Instead technology is used to enable practitioners to work smarter and offer new services.

Publicity 79

Publicity Community Pinterest Reputation 79

Bianchi Biz Blog

FEBRUARY 2, 2023

Also, for companies that receive a high volume of customer service requests, ChatGPT can be used to generate customer-facing responses and support. If you’d like more perspectives on ChatGPT from other PR professionals, check out this post from our San Francisco agency partner, Landis Communications Inc.

Automotive 81

Automotive Training Customer Service Data 81

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 156

Social Media Trends Media Instagram 156

Sword and the Script

APRIL 23, 2019

The report broke out answers from CEOs and in-house communicators to some of those questions for comparison purposes which reveals gaps (the demographics section reported 760 of the PR respondents came from in-house communications teams – and the rest from agencies). 1) A Difference in Communications Goals.

Technology 134

Technology Study Communications Survey 134

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels.

Marketing 196

Marketing Content Marketing Data Social Media 196

Communications Conversations

MARCH 29, 2019

I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals.

Social Media 128

Social Media Agriculture Marketing Media 128

Polaris

SEPTEMBER 4, 2014

In many cases, they’re actually in the business of selling media lists and related PR products. PR is more than just media relations. One of the key fundamentals that do-it-yourselfers fail to understand is that public relations is more than just media coverage or publicity.

Publicity 100

Publicity Interviews Reputation Construction 100

Burrelles Fresh Ideas

JUNE 6, 2023

Chatbots and Virtual Assistants: AI-powered programs help these conversational interfaces to engage with customers in real-time, answering their queries, providing recommendations, and guiding them through the buyer’s journey, all while hopefully enhancing customer service and satisfaction.

Communications 40

Communications Marketing Technology Data 40

Critical Mention

JANUARY 30, 2019

That’s a good starting point, but you need to get deeper to truly understand what your media worth. So, any platform you adopt should have the ability to track brand sentiment, earned media value, geographic location, etc. 24/7/365 customer service. SCHEDULE A DEMO.

How To 60

How To Media Analytics Television 60

Critical Mention

JANUARY 30, 2019

That’s a good starting point, but the reality is that you need to get deeper to truly understand the impact of your media. So, any platform you adopt should have the ability to track brand sentiment, earned media value, geographic location, etc. SCHEDULE A DEMO.

Media 60

Media Marketing Analytics Television 60

PR 20/20

NOVEMBER 30, 2022

Customer service? For instance, if you have extraordinary customer service, place your success rates or customer quotes across the home page to showcase third-party validation. Or use these events to drive media relations and community conversation. What makes our company unique in the market?

Marketing 52

Marketing Technology Internal International 52

MaccaPR

OCTOBER 28, 2014

Four years ago, Shankman sold to Vocus his free HARO service, which, at the time , had a user base of 30,000 journalists and bloggers and more than 100,000 businesspeople and PR professionals! He has spoken to audiences in 22 countries on social media, publicity and marketing. Interviews Media Relations Event Marketing'

Interviews 54

Interviews Financial Social Media Crisis 54

Mindful Marketing

JULY 15, 2015

This has been a long time issue, fueled by PR agencies that build budgets based on hourly rates and want as much content pumped out as possible in those hours. But the best PR agencies also know that “quality content” (pitches, Tweets, blog posts, etc.)

Analytics 50

Analytics Measurement Crisis Communications Tools 50

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. And then there are areas of practice that have moved more rapidly.

Government 103

Government Education Print Ethics 103

Sword and the Script

OCTOBER 27, 2020

He seems to have little appetite for fundraising or deal-making and said he’s declined suitors – activities that would detract from his focus on customer service. Any outreach activity related to a contact on your list is compiled into an activity stream, so the team has an awareness of who is reaching out to who.

Pitching 87

Pitching Media System Tools 87

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. It’s a list worth perusing carefully because there are real gems in here from CMOs, agency leaders and many consummate professionals. 7: Lou Hoffman.

Social Media 96

Social Media Marketing Media Creativity 96

Sword and the Script

JANUARY 12, 2016

Ownership is a strong word in the high-stakes game of corporate social media turf wars – yet consensus increasingly points to PR as primary proponents. A recent survey by the employment agency, The Creative Group , says corporate executives are increasingly inclined to pin the communications shop with such responsibility.

Survey 60

Survey Corporate Social Media Media 60

Sword and the Script

OCTOBER 11, 2016

These three studies seem to, in part, answer these three questions: How is our brand doing in social media relative to comparable brands? What is the impact of social media engagement on the business? The cliff notes to three recent social media studies follow below. 1) Benchmarks for Brands in Social Media.

Social Media 60

Social Media Study Media Survey 60

The Hoffman Agency

MARCH 11, 2019

Many businesses, of course, rely on collecting, analysing and using personal data to succeed — for instance in marketing and customer service — and the concern was that GDPR would see this ability significantly limited, as consumers opted-out (or declined to opt-in) to their data being collected used in these ways. Handy stuff.

Data 28

Data Agency Industry Privacy 28

Norton's Notes

OCTOBER 13, 2014

Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors, the results are, for me, both encouraging and worrying. Agency and in-house skill sets continue to grow, which makes common sense considering the growth in digital and practitioners having no choice but to skill up.

Digital PR 45

Digital PR Trends Training Media Training 45

Prohibition

JANUARY 7, 2022

But as disaster management experts and government agencies have learned over time, it is possible to prepare for disaster. Problems on social media. Communication includes issuing statements, answering questions, distributing press releases and tracking media coverage about your company. Having strong media relations skills.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Bad Pitch Blog

NOVEMBER 8, 2009

If you have issues with our agency please contact me at XXX-XXX-XXXX to discuss. I’ve seen screen grabs from Olivia proving that this particular agency was employing what we used to call the rolling thunder strategy: a press release every few weeks regardless of whether or not you have news.

Pitching 60

Pitching Agency Customer Service Software 60

Stephen Waddington

NOVEMBER 19, 2017

The ability to communicate complex messages through compelling and relevant stories remains a fundamental value of public relations. Public relations has found its rightful place alongside advertising and creative agencies at Cannes and Eurobest and is today winning awards in its own right and as part of integrated solutions.

Publicity 164

Publicity Ethics Data Community 164

Waxing UnLyrical

FEBRUARY 16, 2011

, consider this instead: The customer is your media. Repeat after me: the customer is your media. I’ve written before about how good customer service is the best kind of PR. Which is to reach our audience, our end-users, our customers, our stakeholders. Image: han Soete via Flickr, CC 2.0.

Publicity 107

Publicity Media Case Study Nonprofit 107

Stuart Bruce

OCTOBER 30, 2014

In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Sorrel doesn’t think so: “Ad agencies do say they can do this stuff, but they can’t.”. She will be media neutral.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Marketing Podcast. Stay tuned to see how this interactive agency is making a digital difference. 2) Jeff Bullas.

Social Media 120

Social Media Marketing Pinterest Media 120

Waxing UnLyrical

NOVEMBER 24, 2010

One of the most high profile WOM agencies globally is an outfit called 1000heads. Especially outside of the social media sphere, where they are often lumped with other social media or digital agencies? Will WOM become an integral part of an increasingly integrated communications offering from all agencies?

Travel 79

Travel Case Study Creativity Advertising 79

Bad Pitch Blog

JUNE 5, 2006

HWH Public Relations/New Media gets the distinction of being the first agency, in its entirety, to be out-ed by the Bad Pitch blog. It took five emails from one agency, despite my request to Michael Ingalls to only send me news relevant to my blog''s focus. Here’s an overview of the spam blasted at my Yahoo!

Publicity 40

Publicity Wireless Web Pitching 40

PR News

JULY 20, 2016

Sand between your tanned toes and the relaxing sound of waves hitting the shore. Happy hour that begins at 4pm (it’s 5’oclock somewhere). Visiting new places. Dealing with crowds (literally, being able to deal with crowds). Such are the joys of summer. It’s enough to make you forget what’s going on back at the office.… … Continued.

Blogging 52

Blogging Communications Customer Service Crisis Management 52

PR News

JULY 20, 2016

Sand between your tanned toes and the relaxing sound of waves hitting the shore. Happy hour that begins at 4pm (it’s 5’oclock somewhere). Visiting new places. Dealing with crowds (literally, being able to deal with crowds). Such are the joys of summer. It’s enough to make you forget what’s going on back at the office.… … Continued.

Blogging 48

Blogging Communications Customer Service Crisis Management 48

MaccaPR

FEBRUARY 10, 2015

Yet the marketing genius that fueled Taylor Swift’s rise to mad levels of worldwide-stardom goes far beyond her mastery of media relations. When did you last ask customers to send you images of your product in use? Paul Maccabee is president of Minneapolis-based Maccabee, a strategic public relations and online marketing agency.

Social Media 48

Social Media Marketing Media YouTube 48