Doctor Spin

OCTOBER 16, 2023

Some “digital PR” agencies have focused on practices like link-building, DA (domain authority) mapping, and webmaster outreach. Social media, blogs, podcasts, and other online channels presented new opportunities for communication. Digital PR is not link-building for SEO. But this is SEO, not digital PR. You don’t need a PR expert.

Digital PR 83

Digital PR SEO Engineering eBook 83

Communications Conversations

MARCH 8, 2019

You have some agencies, like Top Rank Marketing, for example, who clearly believe in the power of giving it away. For years, Lee Odden has been giving away his tips, tricks and best practices when it comes to digital marketing on the Top Rank blog. The content is all about promoting the agency. No free info. No free advice.

eBook 102

eBook LinkedIn Brand Branding 102

Polaris

NOVEMBER 18, 2014

1: eBook Series by Lee Odden. Lee Odden of Top Rank Blog used the conference to launch a series of 4 eBooks on—what else?—content Oden created additional curiosity about the eBook series by giving it a playful Alice in Wonderland theme. 5: Day One Insights—Content Marketing World eBook by King Content.

Conference 171

Conference eBook Content Marketing Brand 171

PR 20/20

APRIL 29, 2023

Subscriber A Subscriber is someone who has opted in to hear more from you by signing up for your blog or newsletter. Associations may mark contacts as MQLs after they’ve downloaded a piece of content , like an ebook or whitepaper, frequently engaged on their forum, or registered for an event, such as a webinar.

eBook 84

eBook How To Examples Groups 84

Solo PR Pro

APRIL 25, 2023

One Step in Running a Successful Business Far too often, solo and small PR agencies verbally agree to terms with clients and begin work without a contract. By having a contract in place before starting work, small agency owners can protect themselves from various risks and ensure that both parties are on the same page.

Writing 85

Writing eBook Small Business Agency 85

Polaris

DECEMBER 13, 2014

Should I hire a collection agency. Top-of-the-funnel content options the company should consider include: eBooks—e.g., Blog posts—e.g., Collection agencies versus paralegals: What’s the diff? eBooks—e.g., Blog posts—e.g., Hiring a paralegal versus a collection agency: A price comparison.

Small Business 162

Small Business Marketing eBook Comparison 162

5W PR

DECEMBER 22, 2020

The first is an offer of a free eBook. Once valuable, they’re more like blogs today and have fallen largely out of favor. Ineffective lead magnets repeat what consumers have already read in a blog and present little if any new information of value. The question they faced was similar – do we remagnetize and, if so, how?

eBook 88

eBook Consumer Blogging Study 88

Critical Mention

OCTOBER 27, 2018

Vladimir Mirnii’s career began as a content writer and he quickly rose through the ranks and is now the founder and CEO of ContentAdore , a content marketing agency based in Ukraine. His agency focuses on blogging, sales and website pages and eBooks. SCHEDULE A DEMO.

Film 131

Film Viral YouTube eBook 131

Sword and the Script

JUNE 6, 2017

The knowledge gained working for a PR agency is often described as a mile wide and an inch deep. If dynamics of clients and agencies are likened to relationships, it’s the effective integration of these two perspectives that often make a meaningful difference. 1) You spent a long time at an agency and then when in-house.

Agency 60

Agency Corporate Interviews eBook 60

PR 20/20

DECEMBER 14, 2022

“I s it okay to edit a blog post months or years after it’s been published?”. This is a common question we hear as an inbound marketing agency. In fact, this blog post you’re reading right now will likely become a content edit in a year or two. Content edits are when you edit an existing blog post to keep the content relevant.

SEO 52

SEO Google Engineering eBook 52

The Resolution Blog

NOVEMBER 17, 2015

I have been so inspired by the change I'm interviewing the most innovative teams I come across for a future book and our blog, PR Resolution. Up until February this year I led a communications team at a digital marketing agency. PR teams are welcoming tools & expectations of tech are increasing.

eBook 120

eBook Print Conference Measurement 120

Polaris

MARCH 20, 2015

Before Penguin, Google ranked my company either at the top, or near the top, of search results for almost every public relations keyword: Toronto PR firm, Canadian public relations agency, top PR firm Ontario, and on. Having a blog has also led to new business. And we’d held those positions for several years. It turns out it was.

SEO 100

SEO eBook Google Engineering 100

Presspage

APRIL 1, 2019

If you want to look at each of these factors in more depth, check out our free PR Plan ebook. PR teams commonly allocate budgets for tools, (paid) channels, events, and agencies. Check out our full ebook, ‘ Setting up a PR Plan ’ for an in-depth look at each aspect of a successful PR plan. Assessing the situation.

eBook 60

eBook How To Measurement SEO 60

Cision

SEPTEMBER 21, 2016

Keep a spreadsheet of blog topics so that when you’re ready to write, you’re not challenged with blogger’s block. Other marketing content like whitepapers and ebooks may take longer to plan, so chip away at them each week. This free guide can help agencies and brand marketers alike prove (and improve on!) Content Creation.

Marketing 120

Marketing Comparison eBook Social Media 120

Shift Communications

MAY 3, 2016

We also installed a policy as an agency that each team can go “heads down,” where we set aside dedicated time to keeping up on key trends. At SHIFT we run a daily blog and a weekly SHIFT Happens newsletter, which daily and weekly provide summary news from the front lines of PR and Marketing. But it doesn’t stop there…. Derek Lyons.

Technology 60

Technology Marketing eBook Training 60

PR 20/20

NOVEMBER 3, 2015

The marketing team is blogging 2x per week, and producing a high-quality ebook with an accompanying webinar each month. Should they hire an agency and double down on number of blogs posts? Should they hire an agency and double down on number of blogs posts? What do they do? And maybe.

eBook 40

eBook Marketing B2B Meeting 40

ZudePR

MAY 22, 2015

A gratitude blog post if you will. For a good idea of what I do on a daily basis, download this free ebook launched yesterday, to which I contributed. And So Is He appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. So, I’ve been going more than a year now. Zude PR , that is.

eBook 113

eBook Crisis Management Small Business Training 113

ZudePR

JUNE 10, 2015

It first appeared two weeks ago in the ground-breaking crowd-sourced My #PRstack ebook which you can download for free here. CoSchedule Blog Post Headline Analyser. For blog posts, but use it for any communication. You have a featured blog post image which looks good when shared across all social media networks.

eBook 68

eBook Engineering Tools Case Study 68

Shift Communications

NOVEMBER 15, 2017

By understanding site and referral traffic, you get a sense of the impact and interest on blogs, white papers, ebooks, etc. cta] The post Using Data In Your 2018 PR Planning Process appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Natalie Townsend. Account Director.

Data 95

Data eBook Strategy Pitching 95

Contently - Strategy

MARCH 22, 2022

Soon enough, after ranking for as many keywords as possible, you publish eBooks to capture some of those juicy lead-nurturing emails. For example, let’s say you want to create a blog post about vegan diet snacks. And you make your article longer. At that point, hopefully , you convert your readers to your customers.

SEO 118

SEO Strategy Brand Branding 118

PR 20/20

OCTOBER 9, 2018

Specifically, I developed relationships with customers through our blog and through social channels that translated into increased sales just because of the relationships we developed. So much of the nonprofit work revolved around relationship building through social channels, user-generated content and blog content.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

The Resolution Blog

JANUARY 8, 2018

When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. 3 lessons in how to protect your PR budget In my 15 years in communications I’ve worked in traditional PR agencies, digital marketing teams and a Search marketing agency. It’s free, why not give it a go now?

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

DECEMBER 6, 2016

They crank out ebooks and white paper and presentations and speeches – and as soon as they are done with one – it’s onto the next thing. Does your PR agency make your job easier or harder? Many B2B agencies are good at content. Most B2B marketing organizations don’t do this enough. Or a subhead that deserves a second chance.

Content Marketing 60

Content Marketing Marketing B2B eBook 60

Shift Communications

OCTOBER 8, 2015

Do your competitors have blogs? For example, say you discover Competitor A is seriously outperforming you; you check out their website and realize they have a blog that covers trending industry topics and is updated daily. Compared to your company – which has a blog that posts once in a blue moon. Content Research.

SEO 60

SEO eBook Video Conference 60

Shift Communications

AUGUST 22, 2016

We create generic, one-size-fits-all communications, from eBooks to blogs to social media accounts to press releases, assuming that we have one giant audience who wants our stuff. Why has this happened? Marketers and communicators create content without any thought about who the content is for. Christopher S.

Analysis 60

Analysis eBook Analytics Study 60

Shift Communications

NOVEMBER 13, 2014

Being present can also mean creating content your target audience finds valuable, whether that’s in the form of blog posts, white papers, eBooks or more. The post Pre-Launch PR: How to Rev Up Momentum Before the Big Day appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Amanda Grinavich.

How To 117

How To eBook Leadership Social Media 117

Cision

JUNE 6, 2017

The niche influencer: The niche influencer is the web star most sought-after today by agencies and marketers. Then, download our free ebook, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . ” You can find his blog, podcast (“The Marketing Companion”), and books at businessesGROW.com.

Marketing 239

Marketing Television Handbook Web 239

Public Relations Sydney

OCTOBER 12, 2014

Start a blog A charity organisation can start a blog to share its stories with its target audience. Blogging is a great way to communicate your messages , engage your audience and share your expertise. For more great tips download our free PR eBook by clicking the button below.

Case Study 90

Case Study How To Study Pitching 90

Public Relations Sydney

OCTOBER 8, 2014

The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate. Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results.

Writing 45

Writing Media eBook Survey 45

PR 20/20

OCTOBER 27, 2020

The Institute grew out of PR 20/20 —HubSpot’s first partner agency back in 2007—and our work using AI to grow our agency business and the businesses of our clients. Generate content at scale using natural language generation models to fully or partially create blog posts, ebooks, press releases, email copy and website content.

How To 59

How To Marketing Enterprise Data 59

Public Relations Sydney

DECEMBER 7, 2014

Capitalise on holiday themes If appropriate for your business, consider creating articles, images, blog posts or media releases that can capitalise on the holiday season. Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results.

eBook 90

eBook Newspapers Social Media Pitching 90

ReimaginePR

MAY 16, 2016

White paper or ebook downloads. Is it having 10 new email newsletter signups each day, or are you more interested in ebook downloads? I’ve found this to be the best way to gauge the performance of your hard work. As pointed out by Kissmetrics , the following items are great to track: Leads. Trial signups. Account creations.

Analytics 136

Analytics eBook Measurement Google 136

Waxing UnLyrical

AUGUST 2, 2018

Think ebooks, white papers and even blog posts. Plain-text emails look more personal, less marketing-y and actually have better open rates (HubSpot does a great job explaining why in this blog post ). Seek out a reputable, high-quality SEO agency to help you get your search ducks in a row. And long-form content.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Public Relations Sydney

JANUARY 12, 2015

How to pitch as a guest blogger Blogging is a powerful tool for communicating your business’ stories. Blogging is an efficient and cost effective way to publish content, allowing you to take control of the content. Quality counts The key to a successful guest blog post is the quality, creativity and originality of the content.

Pitching 40

Pitching How To eBook Blogging 40

Shift Communications

SEPTEMBER 22, 2015

eBooks, whitepapers, a good blogging strategy, speaking, and so forth. The post 3 Questions to Ask of Any Strategy appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Once the goals are firmly in mind, beginning to formulate tactics that lead to goal completion is the next step.

Strategy 60

Strategy eBook Leadership Resources 60

Sword and the Script

NOVEMBER 18, 2017

Typically, this is better used in newsletters, white papers and eBooks. They recommend the use of infographics for blog posts, case studies, which struck as an interesting possibility and other marketing content. Can your agency bring big ideas and execute? Tech.co: Why You Need to Rethink Your Infographics Strategy in 2017.

Infographics 68

Infographics Data Case Study Content Marketing 68

Shift Communications

SEPTEMBER 25, 2015

Time for a blog post or eBook!). 3: Search Components appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Hint: This is where the content marketers come in. Stay tuned for our final installment of this series where we examine how competitor research can boost your SEO efforts.

SEO 60

SEO eBook Analytics Google 60