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B2B Tech PR in the Age of Social Media

5W PR

The conventional PR tactics of press releases and carefully chosen media placements have been jazzed up by the lively beat of social media. This online revelation hasn’t just changed the way B2B tech businesses communicate with their audience, but it’s also given PR a whole new definition.

B2B 78
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Four Ways a Social Media Agency Can Support Your Thought Leadership Strategy

Konnect Agency

Working with a social media agency can help you get that content you worked so hard on in front of a broader audience and build an established voice across platforms. Why is social media a key part of your thought leadership strategy and how a social media agency can help.

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How Influencer Relationships Strengthen Your Social Media Presence

5W PR

How Influencer Relationships Strengthen Your Social Media Presence In the dynamic landscape of digital marketing, influencer relationships, and influencer relationship management have emerged as powerful tools for strengthening a brand’s social media presence.

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Keeping Social Media Content Fresh

5W PR

Social media has become a critical tool for brands to engage with their audiences and build their customer base. Here are a few different social media marketing tips that brands can use to keep their social media content relevant and exciting. Companies can also leverage user polls and surveys.

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PR Agency Life: What to Expect

Burrelles Fresh Ideas

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. I didn’t get into the public relations and communications industry through a traditional career route.

Agency 89
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The Importance of Engagement, Not Just Promotion, on Social Media

5W PR

Social media engagement is an essential part of any brand’s marketing strategy. Increasing social media engagement can be challenging due to the competition for attention among brands and oversaturated social media feeds. Social media has become an essential part of consumers’ lives.

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The top 10 most-read blog posts on Sword and the Script in 2023

Sword and the Script

Blogs were raging. Social media was blossoming. And the media landscape was evolving. That next spring I started this blog, largely as a means of professional development. I could read about what was happening, test it out on my blog, and apply what I had learned to my daily job. That’s of course what I did.

Blogging 115