Shift Communications

NOVEMBER 10, 2014

Big data is a buzzword thrown around in every industry. Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. petabytes of data. Collecting and analyzing data doesn’t have to mean combing through pages upon pages of spreadsheets. Marketing Analyst.

Data 117

Data Data-Driven PR Big Data Analytics 117

Shift Communications

MARCH 6, 2015

Thanks to all the advances in data and technology taking place today, the future of marketing has never been brighter. It has also never been more rapidly evolving, forcing marketers and professionals from all industry walks to work harder than ever to keep pace. Marketing Analyst. Zach Burrus.

eBook 60

eBook Marketing Interviews Big Data 60

Beyond PR

NOVEMBER 28, 2016

It’s no secret that as the PR and communications function has had to evolve to adopt advanced marketing tactics for holistic outreach and promotion – so too has the agency field. Being flexible, able to adapt to change and finding the right tools and technology is also key. Instill data-driven mindsets.

Agency 40

Agency Travel Big Data Data 40

Shift Communications

FEBRUARY 4, 2015

The world seems awash in data with trends like IoT, wearables and big data dominating the headlines. For a B2B marketer, these headlines can feel very consumer oriented and likely not relevant. Data is Just for Consumers and Science Projects, right? So, you think you’re data-driven….

B2B 60

B2B Data Data-Driven PR Enterprise 60

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . These networks include Facebook, used by 68% of US adults , and Twitter, used by 25%. .

Media 88

Media Data Reddit Crisis 88

Wildfire

AUGUST 6, 2018

A couple of weeks ago, the Wildfire team went along to the latest meet-up from creative marketing magazine Contagious. Now I know what you’re thinking: “Not another PR trends piece banging on about big data, brand purpose and mixed reality marketing.”. The days of coming up with 12-month marketing plans are dead.

Trends 58

Trends Big Data Creativity Data 58

5W PR

SEPTEMBER 9, 2018

These days, in many media circles, you can’t throw a rock without hitting someone talking about data analytics. Buzzwords like “ measurable metrics ” and “big data” are everywhere. No doubt, AI technology is making some incredible leaps and allowing PR companies to do a lot of things sooner and better than we have in the past.

Big Data 60

Big Data Data Technology Creativity 60

Communications Conversations

NOVEMBER 10, 2014

” According to the site, Wordsmith “transforms Big Data into narrative reports by spotting patterns, correlations and key insights in the data and then describing them in plain English, just like a human would.” This would save me–and vendors and agencies, in general–A LOT of time!

Corporate 146

Corporate Communications Tools Content Marketing 146

Critical Mention

SEPTEMBER 9, 2018

The conference’s theme, communications convergence, is especially appropriate this year as technology continues to advance. In a PRSA survey, according to both in-house PR departments and agencies over 50% of people think there’s going to be considerable change in the business. Internationally Renowned Marketing Expert.

Conference 66

Conference Crisis Management Survey Big Data 66

Shift Communications

APRIL 29, 2015

Here’s the big news and the reason Twitter’s stock took a beating on the after-hours market: The first quarter for all social networks is always a tough one compared to the way B2C advertisers spend like drunken sailors in Q4. Two announcements Twitter made at earnings will dramatically impact marketers.

Twitter 60

Twitter Advertising Advertising B2C 60

Ethical Voices

MARCH 14, 2022

I spent the last 30+ plus years, mostly in agency PR. I worked for multiple agencies over the years and eventually found my way back to New York. Back in 2010, I left what is now HAVAS as their CEO of North America and I started something called Kwittken, a PR agency. And I’m chair of the agency today.

Ethics 52

Ethics Publicity Data Agency 52

Offleash

MARCH 28, 2018

Our newest clients have a little extra distinction in that they are the first since our re-branding at the end of 2017 to Offleash – an agency unbound by convention. Ever AI offers best-in-class face recognition technology. Offleash will represent Canonical’s cloud and IoT business units in North America.

Mobile 61

Mobile Engineering Enterprise Big Data 61

Shift Communications

FEBRUARY 19, 2015

Ad agencies, SEO services, Facebook, Google, Twitter, know how to scale their promotional work through technology. Where are PR’s scalable technologies of persuasion? Other forms of marketing communications have been automated and scale very well. Vice President, Marketing Technology. Christopher S.

Advertising 60

Advertising Advertising SEO Software 60

Sword and the Script

AUGUST 19, 2017

So, how, exactly, can top marketers pull that off? That’s the theme for this week’s Unscripted Marketing links [UML], which is returning as an occasional series, after a brief summer hiatus. When it comes leadership attributes , “it is strategic thinking that most marketers (86%) believe is imperative.”. Fletcher wrote.

Leadership 62

Leadership Study Analytics Survey 62

Shift Communications

JULY 29, 2015

Should marketers be concerned with Twitter’s lack of growth? Perhaps, but that’s a determination marketers will need to make on an individual basis. Investors remain unimpressed, however: Looking Ahead: What It Means For Marketing and PR. As Twitter’s audience fortunes rise and fall, so do ours as marketers.

Twitter 60

Twitter Social Media Mobile Media 60

Polaris

MARCH 31, 2015

The report, called Social Insights: CMO Edition, How CMOs Engage with People Brands and Content on Twitter , examines how marketing executives use social media to connect with their peers and learn about marketing strategies, as well as best practices. Where to find him: [link]. 7: @AlanSee | Alan See.

Twitter 60

Twitter Social Media Big Data Sports 60

NewsWhip

JULY 29, 2021

Using marketing signals to accurately predict brand health: Brian Mossop and Methods+Mastery. Although Brian Mossop has a background in biomedical engineering and neuroscience, Brian currently leads a marketing and communications intelligence team to supply data-driven insights to some of the world’s leading brands.

Brand 78

Brand Branding Marketing Data 78

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. That’s because companies still need tools that will help them work through and with all the data that has been generated.

Trends 88

Trends Data SEO Consumer 88

Marketwired

FEBRUARY 16, 2016

Michelle Messenger Garrett is a public relations consultant , speaker and award-winning writer with more than 20 years of agency, corporate, startup and Silicon Valley experience. ” Rebekah Illif is the Chief Strategy Officer for AirPR , a technology platform to increase PR performance. Those days are over.”

Creativity 100

Creativity Pitching Writing Conference 100

PR in High Definition

NOVEMBER 23, 2016

The challenge of 1:1 marketing. A while ago, it was very fashionable to talk about one-to-one marketing. According to research , 52% of online marketers hold personalisation as a central theme in their strategy. According to research , 52% of online marketers hold personalisation as a central theme in their strategy.

Big Data 63

Big Data Financial Data Fashion 63

Critical Mention

AUGUST 26, 2018

meaning diversity, advocacy, technology and ethics. In technology, we’ve made a half-million dollar investment over three years in PRSA’s digital infrastructure, and have just added a staff position, in order to advance electronic delivery systems of the Society’s services. Frankly, PR isn’t a complimentary acronym for a lot of people.

Interviews 79

Interviews Ethics Conference Leadership 79

Shift Communications

APRIL 21, 2015

It just feels like data and analytics are becoming mainstream, regardless of industry or discipline, doesn’t it? We’ve been tracking the marketing industry convergence and conversation around data, and when marketers start actively talk about solving “dark social” and “gray social” – it’s for a reason. Derek Lyons.

Data 60

Data B2B Big Data Marketing 60

Shift Communications

OCTOBER 31, 2016

At World of Watson, IBM data scientists demonstrated the latest technology solutions for delving through millions of papers, articles, and data to find hidden patterns and powerful insights. As an industry, we must stop fearing technology. Vice President, Marketing Technology. Christopher S.

Analytics 60

Analytics Data Analysis Technology 60

Sword and the Script

JUNE 3, 2017

For the most marketers or communicators, this is a simple fact of modern maturity. This is one of the reasons that in some ways, marketing has gotten harder. Marketing today is dynamic and requires curiosity matched with continuous learning. And that’s the theme for this week’s Unscripted Marketing links [UML].

Web 70

Web Content Marketing Technology Creativity 70

Shift Communications

APRIL 28, 2015

As marketers and users in the world of social content distribution, we often wonder what’s next. What’s the next big social network that will come into play with the companies we represent and their audiences? Lately, that focus has turned to data. Marketers have long tried to determine what makes something go viral.

Data 60

Data Analytics Viral Big Data 60

The Resolution Blog

AUGUST 1, 2019

The documentary outlining communications agency, Cambridge Analytica’s involvement in the Brexit and Trump campaigns. When the story originally broke in March and April this year, a lot of blame was pointed at Facebook’s data breach along with a focus on the other tech giants (Google, Amazon, and Apple) and the data they collect.

Ethics 120

Ethics Publicity Data SEO 120

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52