Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. Some advertisers and website owners believe that ad blocking by consumers is at best freeloading and at worst, it’s theft.

Trends 120

Trends Software Advertising Advertising 120

ImPRessions - Crenshaw Communications

MAY 24, 2018

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. Advertisements for travel metasearch sites usually involve a cutesy gnome (Travelocity) or a charismatic spokesperson (Trivago). 4 ways creative PR takes it up a notch.

Creativity 174

Creativity Small Business Storytelling Travel 174

Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). TV and mobile are almost at parity for both viewing and ad investment. The conversation about user privacy is growing louder.

Report 81

Report YouTube Privacy Web 81

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2017

Today it is unrivaled as a digital advertising platform. Yet the original social network’s early challenges over platform changes, competitive practices, and even some user privacy policies seem almost quaint compared to today’s knotty issues.

Facebook 157

Facebook Reputation Mobile Privacy 157

Solo PR Pro

JULY 3, 2019

Privacy and overuse are causing Internet and social media users to actively consider their usage. E-commerce and Online Advertising. The gravitation to mobile from desktop use continues, and ad spend is increasing to meet this development ( slide 22). Privacy Concerns and Their Impact on Advertising.

Report 45

Report Privacy Pinterest Retail 45

Stephen Waddington

JUNE 2, 2018

Mobile payments are becoming easier. 5 Privacy paradox Data is enabling social networks and apps to serve personalised services and experiences to consumers. 7 Ad mismatch The cost of performance advertising is rising and its effectiveness is decreasing. China has 500 million active payment users. #4

Report 92

Report Trends Retail Marketing 92

Sword and the Script

MAY 21, 2019

Increasingly, people are doing it on their mobile devices. Most people are on their phones even at work, a well-designed piece of mobile content via social can appeal to someone in a way that downloading a whitepaper does not. BH: I worked with a Nashville-based PR agency that focuses on advertising agency PR.

B2B 79

B2B Social Media Company Marketing 79

Shift Communications

JANUARY 20, 2015

Newer trends like predictive analytics and big data are emerging and increasingly replacing traditional marketing tactics such as cold-calling and print advertising. Further disruption in mobile technology and across industries like robotics will continue to present both challenges and opportunities for marketers.

Marketing 60

Marketing Privacy Big Data Technology 60

Flatiron Communications

OCTOBER 22, 2015

Maybe I’m naive to think that some semblance of privacy remains in my digital life. Here’s what popped in my Facebook newsfeed: I raised the subject last night at a dinner with a senior executive from the Mobile Marketing Association who said: “Didn’t you read Gmail’s terms of service?

Privacy 28

Privacy Google YouTube Advertising 28

David PR Group

SEPTEMBER 11, 2014

Mobile app Snapchat enables users to share photos and short videos via text message, but the catch is that they disappear after 30 seconds. Advertising suggests it’s a way to stay in touch when traveling in remote areas—like a group of hikers staying connected in an area without cell service. We say it — and then it’s gone.

Trends 59

Trends Privacy Web Reputation 59

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Consumer Privacy Is Also an Issue. With limited space, what constitutes adequate disclosure?

Guidelines 60

Guidelines Agency Pinterest Privacy 60

wiredPRworks

FEBRUARY 11, 2016

Print and Digital Advertising. Mobile: Smartphones and Tablets. Facebook for Business: Creative approaches to Facebook postings and advertising for results. Effectively manage your privacy and communication settings. Define your business and personal branding with focused and stylized messaging.

Training 45

Training LinkedIn Marketing Pinterest 45

Cision

AUGUST 29, 2016

Whether you are doing communications, content, social care or advertising, there are newly introduced tools that you need to know about. Perhaps one of the most pro-privacy additions to Facebook is the (still in beta) capability to have encrypted conversations within Facebook Messenger. Here is the latest and greatest from Facebook: 1.

Facebook 218

Facebook Brand Branding Mobile 218

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

Privacy 96

Privacy Google Advertising Advertising 96

Waxing UnLyrical

JANUARY 26, 2011

A “page post,&# i.e. when an advertiser buys a “sponsored story&# to further distribute something they’ve posted on their page – so it goes into your news feed and in the ads you see on the right sidebar. ( You cannot opt out of your activity being turned into advertisements. It’s just commonsense.

Facebook 107

Facebook Privacy Twitter Social Media 107

Sword and the Script

DECEMBER 20, 2022

It is also serving as the pulse to the customer base through influencer e-commerce and mobile apps-based digital transformation. This, coupled with consumer’s savviness to marketing tactics, the death of the cookie, and privacy concerns, earned media and PR are becoming essential to a CMOs toolkit and business success.

Marketing 187

Marketing Content Marketing Data Social Media 187

Cision

OCTOBER 27, 2015

This adds a deeper relevance to contextual hashtags, presumably will make search more helpful, and of course may create some concern about privacy for some users. Like Instagram (mentioned below), LinkedIn has an interesting mobile strategy where they are building out standalone apps for each of the specific functions of the platform.

Social Media 120

Social Media Tools Reddit LinkedIn 120

Cision

JANUARY 14, 2016

For instance, Facebook shows the best of your updates to no more than 20 percent of your fans or followers (in fact, 6 percent sounds like a more accurate figure), unless you “boost” your posts through paid advertising. We’ll take a closer look at some of the top unorthodox social networks and mobile apps.

Marketing 120

Marketing Pinterest Mobile Social Media 120

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Advertising and marketing people might have used to have control. Advertising can’t do that. Mobile, data and wearable technology. Most social networks are now mobile first.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Stuart Bruce

NOVEMBER 11, 2016

But it’s greedy because there is nothing much in it for the poor person whose door has been knocked on, life interrupted and privacy violated. The UK Conservative party used Facebook in the 2015 general election not just for crude targeted advertising, but analysed it to get insight that could be used in doorstep conversations.

Communications 154

Communications Data Policies Twitter 154