Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). TV and mobile are almost at parity for both viewing and ad investment. The conversation about user privacy is growing louder.

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Report YouTube Privacy Web 81

Stephen Waddington

JUNE 2, 2018

. #3 Removing friction between people and organisations The integration of messaging, media and commerce provides a significant growth opportunity. Mobile payments are becoming easier. 5 Privacy paradox Data is enabling social networks and apps to serve personalised services and experiences to consumers.

Report 92

Report Trends Retail Marketing 92

Solo PR Pro

JULY 3, 2019

Privacy and overuse are causing Internet and social media users to actively consider their usage. E-commerce and Online Advertising. The gravitation to mobile from desktop use continues, and ad spend is increasing to meet this development ( slide 22). Privacy Concerns and Their Impact on Advertising.

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Report Privacy Pinterest Retail 45

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Ok, so what does this mean in practice? It’s not painful, I promise.

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Guidelines Agency Pinterest Privacy 60

wiredPRworks

FEBRUARY 11, 2016

Taught in a quick-start format online at Ascend Training, this class is ideal for those who want to advance their branding, content marketing and social media skills. LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. Print and Digital Advertising. Mobile: Smartphones and Tablets.

Training 45

Training LinkedIn Marketing Pinterest 45

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

Privacy 124

Privacy Google Advertising Advertising 124

Cision

AUGUST 29, 2016

Whether you are doing communications, content, social care or advertising, there are newly introduced tools that you need to know about. Perhaps one of the most pro-privacy additions to Facebook is the (still in beta) capability to have encrypted conversations within Facebook Messenger. Probably not super useful.

Facebook 218

Facebook Brand Branding Mobile 218

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

Cision

OCTOBER 27, 2015

If there is one thing that is constant about social media platforms (besides their URLs), it is that they change fast. There are some recently released social media tools that communication and marketing professionals may find very helpful…or at least find good to know about. Facebook Search. Twitter Polls.

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Social Media Tools Reddit LinkedIn 120

Waxing UnLyrical

JANUARY 26, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Like Stuff On Facebook? These “sponsored stories&# will only appear in the news feeds, and sidebar ads, of your Facebook friends, based on your privacy settings. Say Cheese, You’re An Ad!

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Facebook Privacy Twitter Social Media 107

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. And thank you Aaron for that fascinating insight into how social media has changed journalism.

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Crisis Communications Transportation Conference Social Media 148

Cision

JANUARY 14, 2016

Facebook and Twitter come to mind when someone mentions social media marketing. For instance, Facebook shows the best of your updates to no more than 20 percent of your fans or followers (in fact, 6 percent sounds like a more accurate figure), unless you “boost” your posts through paid advertising.

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Marketing Pinterest Mobile Social Media 120

Stuart Bruce

NOVEMBER 11, 2016

But it’s greedy because there is nothing much in it for the poor person whose door has been knocked on, life interrupted and privacy violated. We bombard and spam voters with leaflets, newsletters, direct mail, party political broadcasts and now digital and social media. Social media. This is our opinion.

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Communications Data Policies Twitter 154