Stephen Waddington

JUNE 2, 2018

Mobile payments are becoming easier. 5 Privacy paradox Data is enabling social networks and apps to serve personalised services and experiences to consumers. 7 Ad mismatch The cost of performance advertising is rising and its effectiveness is decreasing. China has 500 million active payment users. #4

Report 92

Report Trends Retail Marketing 92

David PR Group

SEPTEMBER 11, 2014

Technology companies have created ways to use the latest techno trappings—but without leaving a digital paper trail. I have often mused that being “off the grid” and therefore not beholden to technology could become the new status symbol, but in the meantime, some new offerings strive to hide and even erase online activities.

Trends 59

Trends Privacy Web Reputation 59

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Consumer Privacy Is Also an Issue. With limited space, what constitutes adequate disclosure?

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

Privacy 124

Privacy Google Advertising Advertising 124

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. It is also serving as the pulse to the customer base through influencer e-commerce and mobile apps-based digital transformation.

Marketing 190

Marketing Content Marketing Data Social Media 190

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Advertising and marketing people might have used to have control. Advertising can’t do that. Mobile, data and wearable technology. Most social networks are now mobile first.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Cision

JANUARY 14, 2016

For instance, Facebook shows the best of your updates to no more than 20 percent of your fans or followers (in fact, 6 percent sounds like a more accurate figure), unless you “boost” your posts through paid advertising. We’ll take a closer look at some of the top unorthodox social networks and mobile apps.

Marketing 120

Marketing Pinterest Mobile Social Media 120

Stuart Bruce

NOVEMBER 11, 2016

But it’s greedy because there is nothing much in it for the poor person whose door has been knocked on, life interrupted and privacy violated. Technology. Artificial intelligence, virtual reality, augmented reality, mixed reality, robotics, the gig economy, drones, blockchain are just some of the technologies disrupting the world.

Communications 154

Communications Data Policies Twitter 154