5W PR

SEPTEMBER 14, 2020

There are plenty of things that go into successful local marketing campaigns, but we managed to boil them down to the few most important ones that businesses should be focusing on. Between research and insights from industry experts, up-to-date and accurate business location data is one of the key elements for a local marketing campaign.

Local 88

Local Marketing SEO Mobile 88

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

When it comes to media, do you have a ‘wish list’?” And we agree that nothing is quite as rewarding as securing that one BIG media placement. . While those outlets are undeniably desirable for B2B PR, the definition of top-tier media Isn’t the same for all programs. The media landscape is cluttered, and it’s always changing.

Media 310

Media Retail B2B Journalism 310

Wadds Inc.

JUNE 19, 2022

Social media has replaced local news in communities across the UK. It is weakening community engagement and participation in local democracy. The collapse of local news is a crisis that has played out in plain sight over the past two decades. Local news has faced an assault on two fronts. Rumours are commonplace.

Local 59

Local Report Newspapers Government 59

Stephen Waddington

OCTOBER 10, 2018

Local Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. What would have been once for sale in the back end of the local paper is now on Facebook. A lot huge.

Local 60

Local Facebook Media Government 60

Stephen Waddington

OCTOBER 10, 2018

Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. What would have been once for sale in the back end of the local paper is now on Facebook. Not just a bit huge.

Local 60

Local Facebook Media Government 60

ImPRessions - Crenshaw Communications

JUNE 8, 2022

What PR Is: Media relations. PR has been seen as media relations by many. We work strategically to craft the perfect story and tell it through a range of media – from national to trade to local markets. Social media engagement. What PR Is Not: Paid Advertising. Leadership positioning.

Publicity 334

Publicity Advertising Advertising Leadership 334

Contently - Strategy

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. “The rest of advertising had been ruined and dammit, we weren’t going to let that happen this time.” Marriott essentially acts as the advertiser of its own high-quality editorial content.”

Advertising 133

Advertising Advertising Real Estate Travel 133

PRSay

NOVEMBER 18, 2021

On social media, “Extreme points of view are amplified,” and “False news spreads faster and farther than true news,” the report says. Increase investment and transparency to further diversity at social media platform companies and news media as a means to mitigate misinformation arising from uninformed and disconnected centers of power.

Social Media 189

Social Media Report Media Government 189

Stephen Waddington

JANUARY 12, 2022

It’s a must read for anyone working in the media. Key challenge for this year is for news media to reengage, as well as build deeper relationships with regular news consumers. Concerns relate to the polarisation of societies, attacks on journalists and the free press, and the financial sustainability of local publications.

Report 122

Report Media Journalism Privacy 122

5W PR

MAY 17, 2024

Traditional media relations Established media platforms, including outdoor magazines, travel publications, and local news channels, can serve as powerful vehicles for brand promotion. Dominating social media Outdoor enthusiasts often find their digital playground on platforms like Instagram.

Strategy 78

Strategy Brand Branding Travel 78

Bianchi Biz Blog

JUNE 13, 2024

Here are some of our top takeaways: News stories that focus on electric vehicles, major business plan updates from automakers and Tier 1 suppliers, innovative technologies, new investments / expansions, and announcements that impact industry jobs are some of the most-clicked-on articles across the various media outlets represented on the panel.

Automotive 52

Automotive Media Interviews Pitching 52

Maxim Behar

FEBRUARY 14, 2023

PR and media expert Maxim Behar shares his dearest memories of the time he was living in the city of Shumen, valuable friendships he has made there, and why he always comes back with pleasure. I have really interesting guests here from the advertising business. A very successful figure from our town and country. From Spain”.

Local 59

Local Meeting Agriculture Newspapers 59

Stern + Associates

JANUARY 29, 2024

It seems like the story of “traditional media is dying” has been a meme ever since the beginning of the internet. Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024. adults get their daily news : social media.

Strategy 98

Strategy Publicity Media Video 98

PR for Anyone

MARCH 24, 2020

Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. Landing in the media can expose you to hundreds of thousands, even millions of new people. If you don’t have any prior media, no worries.

Publicity 331

Publicity Television Local Pitching 331

Stephen Waddington

JUNE 13, 2019

There’s not much good news for UK media in the Reuters Institute Digital News Report 2019. Media coverage of Brexit is impacting the mood of the nation according to Reuters Institute Digital News Report 2019. The UK is suffering a collective breakdown triggered by the new media. The UK is suffering from news fatigue.

Print 115

Print Media Newspapers Local 115

Bianchi Biz Blog

APRIL 29, 2024

Communications and media market in Hong Kong The Hong Kong communications, media, and PR market is a dynamic and competitive landscape that reflects the city’s status as an international business hub and its unique East-meets-West culture. This includes print newspapers, digital news sites, television, and radio stations.

Marketing 92

Marketing Local Crisis Management Internal 92

PR for Anyone

AUGUST 25, 2022

Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Right now back-to-school is a hot topic so the media is looking for those peripheral stories related to back-to-school that they can share with their audience. Watch this week’s PR Tip here.

Pitching 130

Pitching Media Insurance Insurance 130

PR for Anyone

AUGUST 4, 2022

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. So you have paid media and you have earned media. IF you do it. PR FOR ANYONE.

Publicity 130

Publicity YouTube Advertising Advertising 130

Burrelles Fresh Ideas

AUGUST 2, 2023

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. PR professionals understand the importance of reaching a wide range of audiences.

Radio 75

Radio Television Media Local 75

ImPRessions - Crenshaw Communications

MARCH 16, 2021

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. Advertising offers a strong return. With the right audience data, Facebook advertising can get your brand in front of your targets. Targeting local and small businesses. Social media is constantly changing.

B2B 344

B2B Facebook LinkedIn Small Business 344

Critical Mention

MAY 7, 2020

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. This time of uncertainty has shown to people engaging on social media more than they typically would have before the pandemic struck.

Media 113

Media Radio Television Sports 113

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? Have you been recommending a change in strategy regarding social media? What comes after social media? Is Facebook still a good place to invest in social media marketing?

Social Media 149

Social Media Marketing Media B2B 149

Wadds Inc.

NOVEMBER 12, 2022

It has also highlighted the folly for brands and individuals of investing in a media channel owned by a third party. The bigger challenge is that it requires you to rethink everything that you know about the governance and management of a social media platform. Messages are aggregated in local and federated timelines in realtime.

Twitter 116

Twitter How To Government Media 116

PRSay

NOVEMBER 5, 2021

But outside the part of the media landscape, you are personally familiar with, the sheer volume of news and “news-like” publishers can be overwhelming. These types of media content present both problems and opportunities for your clients. Understanding earned but unwanted media. Funding fake or extreme “news”.

Communications 189

Communications Journalism Advertising Advertising 189

ImPRessions - Crenshaw Communications

APRIL 14, 2020

The abrupt shutdown of normal work and social life has caused many companies to pull back in their advertising and PR. But it does encourage participants to share their signs on social media, resulting in thousands of views and engaging local communities. But still others have stepped up. Coors Light lightens the mood .

Hotels 282

Hotels Brand Branding Guidelines 282

NewsWhip

DECEMBER 7, 2023

Earned media is unpredictable. This was picked up by several local news outlets, with ABC7 in Los Angeles earning over 127k engagements to its article published on Nov 13th, just five days after the initial statement. So, this becomes a lesson that earned media encompasses much more than just what is written about by publishers online.

Brand 78

Brand Branding Retail Viral 78

Reputation Us

OCTOBER 16, 2023

According to Performance Marketing World, 84% of millennials don’t trust conventional advertising. Influencing Social Media Communicating these neutral findings to your customers can then trickle down into social media posts. And as we all know: Consumer opinions and reviews play a pivotal role in shaping public perception.

Reputation 167

Reputation Consumer Report Ethics 167

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

We work with our clients to stretch the data into something newsworthy and add their insights to garner interest from the media. . In some cases, it’s suitable for a quick media alert or even a press release. Reactive media outreach needs to happen within hours of a breaking story. Data points can go a long way.

Pitching 333

Pitching Case Study Leadership Data 333

5W PR

NOVEMBER 15, 2023

Digital and social media marketing In the digital age, online fast-food marketing is a cornerstone for fast-food chains. This fast food marketing strategy includes the use of websites, social media platforms, email marketing, and mobile apps. Examples include special holiday-themed menu items or discounts on specific days.

Strategy 78

Strategy Marketing Ethics Mobile 78

5W PR

OCTOBER 20, 2023

Localization Consider localized marketing campaigns. Localization goes beyond language. This includes diverse models, actors, and real customers in the advertisements. Listen to their feedback, whether it’s on social media, through surveys, or in reviews. It includes cultural references and context.

Strategy 78

Strategy Marketing Local Groups 78

Victorious PR

NOVEMBER 21, 2022

Paid versus earned media can make for a tricky choice. But it’s important to understand the differences between paid and earned media which could mean a successful business and reaching one’s respective audience , or not. Paid Media. That being said, paid media is also YOU writing about YOURSELF. Earned Media.

Real Estate 52

Real Estate Media Advertising Advertising 52

Prakkypedia

DECEMBER 27, 2015

It has struck me that this standard message is regurgitated by a lot of organisations in their marketing and advertising material and it’s a wasted opportunity. (I I watched some regional SA television recently – during a Christmas trip – and saw a swathe of festive commercial messages from local retailers.

Advertising 60

Advertising Advertising Television Retail 60

5W PR

JANUARY 23, 2023

Out of all the social media platforms available to companies these days, the unique functionality and culture on TikTok has made the platform one of the most challenging social media channels in terms of content creation for many businesses.

Marketing 88

Marketing Advertising Advertising Viral 88

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs. How much flexibility do local teams have?

Local 133

Local Crisis Management Internal International 133

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. The media marketplace is also changing.

Communications 192

Communications Sports Journalism Fashion 192

Maxim Behar

JUNE 12, 2024

Mr. Behar knows best from his online communication research that the power of Facebook as a mainstream media is disappearing. I am surprised by the enormous amount of money spent on billboards and outdoor advertising. Host: I would like to take advantage of your expertise, especially your interest in PR, messages, and social media.

Comparison 64

Comparison Policies Local Government 64

Solo PR Pro

JUNE 21, 2016

Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. Knowledge of the local culture and norms can also give you an advantage over out-of-area competitors.

Local 41

Local How To Skype Trade Shows 41