PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. Connect with Bonnie on LinkedIn and follow her on Twitter.

Communications 79

Communications Pinterest Reddit Radio 79

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Pricing: Free for 25 monthly searches, $34/mo starter tier Alternatives: ContactOut combines LinkedIn and a web crawler to find email addresses.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Pricing: Free for 25 monthly searches, $34/mo starter tier Alternatives: ContactOut combines LinkedIn and a web crawler to find email addresses.

Digital PR 62

Digital PR Tools Google Pitching 62

Stephen Waddington

JANUARY 9, 2019

It’s based on insight gained from working with clients to generate measurable returns during 2018. Advertising and public relations help generate demand at the top of the funnel. Targeted paid media using LinkedIn or Twitter enables this content to be delivered directly to the individuals that matter to your business.

B2B 60

B2B Report Case Study Infographics 60

PRSay

MAY 30, 2018

With media agencies such as Manga forecasting that half of all global advertising dollars will be spent online by 2020, communications professionals must learn how to adapt and incorporate a digitally centered approach to their overall strategic planning. Internal teaching can win you a buy-in.

Strategy 60

Strategy Communications Case Study Data 60

Shift Communications

AUGUST 12, 2015

The four key takeaways for me were: PR is getting it re: measurement. Almost every presenter at one point in their talks mentioned the need for content to be mobile-friendly and that visuals (video, images, infographics) absolutely needed to be in your content development toolkit. The power of visuals and mobile.

Mobile 60

Mobile Strategy SEO YouTube 60

Sword and the Script

OCTOBER 6, 2015

Infographic: B2B Marketing Budgets Focus on Content, Digital. Infographics moved up the most on the list of effective tactics from 50% last year to 58% in the most recent report. Social advertising is a necessity for effective distribution – the future of social media is path paved in payment.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Stuart Bruce

SEPTEMBER 14, 2015

I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. Digital PR training.

Digital PR 60

Digital PR Training Report Social Media 60

Presspage

AUGUST 15, 2017

the importance of measurability. Subsequently, organizations have had tremendous success communicating their brand through video, particularly by producing video news releases (VNRs), b-roll footage for media use, or by producing pithy brand journalism videos which have the stickiness that marketing and advertising content often lack.

Technology 115

Technology Big Data Video Data 115

Shift Communications

APRIL 2, 2015

Google Analytics is a tool that can help businesses measure a bunch of different things, but it can also be a great asset for PR pros. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. We can help you get started with our primers on Twitter & LinkedIn Analytics.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

MaccaPR

JANUARY 6, 2015

I don''t yet think so, especially with podcasting becoming a huge green field opportunity and the continued importance of advertising for brand visibility on Facebook. #8. Have we already moved past the " 7 Social Media Trends in 2014 Live from Social Media Marketing World " chronicled by Christina Milanowski?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Advertising is a distant third. When it comes to metrics, the most common measures communicators say they use involves a mix of old and new measures. Read more: What is PR?

Marketing 78

Marketing Publicity Survey Study 78

ReimaginePR

AUGUST 29, 2016

If you mostly deal with other businesses, you’re probably better served on LinkedIn than you are on Snapchat. That’s why, instead of measuring so called “Vanity Metrics,” such as likes, fans and followers, consider measuring click through rates. Facebook definitely skews towards advertising. Don’t Try to Be Everywhere.

Social Media 149

Social Media Marketing Media Facebook 149

Buzzstream

AUGUST 13, 2018

section 1: Introduction section 2: Authority Measures section 3: Content Relevance section 4: Content Quality section 5: Sponsored Posts section 6: Linking Behavior section 7: Author Name & Email section 8: Interaction History. Authority Measure. Introduction. Great outreach starts with a great list. It won’t hurt my feelings.

Google 117

Google Measurement Advertising Advertising 117

Frederik Vincx

DECEMBER 11, 2015

And what about LinkedIn posts? And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. Share it with your network: Tweet now – Share on LinkedIn now.

How To 60

How To Software System Employee 60

The Proactive Report

NOVEMBER 12, 2016

A recent scan of 75000 job postings on LinkedIn found that digital marketing jobs being advertised required candidates with a wide range of skills, from SEO and social media to Google Analytics and content marketing. A quick look at the current PR jobs posted on LinkedIn shows that they require these skills too.

SEO 153

SEO Engineering LinkedIn Analytics 153

NewsWhip

MAY 27, 2021

We talk about aerosol nanometers of size for measuring aerosols. It showed how this is happening through some really beautiful and smart simulation which was essentially just this animated infographic. Companies have scaled back their advertising. 16: How the consumer driven news cycle changes PR measurement. read more.

Healthcare 78

Healthcare Storytelling Communications Local 78

Beyond PR

AUGUST 4, 2016

Instagram may be fun and conversational, while LinkedIn has a more professional and formal atmosphere. Unlike other social platforms, LinkedIn is more focused on business and industry insights. These 9 tips help keep us on target when posting to LinkedIn. Remember that LinkedIn is the more formal representation of your brand.

Social Media 40

Social Media Pinterest Media Marketing 40

Waxing UnLyrical

APRIL 19, 2018

Piktochart : PIktochart is an online infographics tool. Buffer : Buffer is free for one account and allows you to schedule social media posts across Twitter, Facebook and LinkedIn. But the only way you can do that is if you can measure what works and what doesn’t Google Analytics is the best free digital marketing tool to do that.

Nonprofit 76

Nonprofit Tools Marketing Skype 76