Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” His findings are pretty illuminating. Why we share.

Viral 102

Viral Advertising Advertising Facebook 102

Mindful Marketing

JULY 4, 2020

During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism. These assumptions also ignore research evidence which indicates inherent (automated) bias in AI technology.

Marketing 74

Marketing Pharmaceuticals System Policies 74

Critical Mention

NOVEMBER 26, 2018

According to a 2018 Association of National Advertisers (ANA) survey, 75% of marketers are using influencers as a marketing tool and 43% plan to increase spending on it in the next 12 months. And in a 2017 TINT article, only 4% of consumers declared trust in marketing in advertising in general. influencers) over brand advertisements.

Marketing 80

Marketing SEO Advertising Advertising 80

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). and it holds the top spot on Google ). What does Google mean to you? Aside from being your personal spell checker, Google is basically a how-to for how-to guides. Infographics absolutely do the trick. Ah, video.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

JULY 5, 2016

Knowing what is being said is the first step, and that can be as simple as setting up Google alerts, social media notifications—and yes, daily forwards from Cision !–to Having a social media initiative go viral is not a good goal – what is the intended net result? –to flag you if your brand is mentioned.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Solo PR Pro

JULY 3, 2019

E-commerce and Online Advertising. Google and Facebook still lead in ad share, with Amazon, Twitter, Snapchat, and Pinterest gaining. Developing a better user experience produces by far the most viral effect and impact when investing in growth. Privacy Concerns and Their Impact on Advertising. Digital Media Usage.

Report 45

Report Privacy Pinterest Retail 45

Cision

APRIL 5, 2017

As the election was unfolding and in, “The State of the Media Report,” we learned how Facebook and Google tailor their algorithms to present and disseminate content across the world has a major huge impact. Rallies against Kellogg’s after it pulled its advertising from Breitbart. Where is the role of content syndication?

Report 225

Report Media Advertising Advertising 225

Waxing UnLyrical

OCTOBER 24, 2012

Its stock has been almost cut in half, GM dropped a $10M ad deal, and Google is nipping at its heels with the purchase of Wildfire. Facebook was not initially built to monetize; it was built to go viral. The company is betting on huge advertising growth in the next five years, and many people, including myself, are skeptical.

Facebook 102

Facebook Mobile Google Viral 102

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. So which one garnered more interest according to Google trends? Twitter Google+ LinkedIn Five Signs the Future Belongs to User-Generated Content. Gamification.

Mobile 101

Mobile Community System Social Media 101

The Resolution Blog

JANUARY 8, 2018

More ways to view the world’s questions AnswerThePublic.com, our tool that demonstrates the way people ask questions on Google has had a refresh! When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. It’s free, why not give it a go now? Keyword research step by step.

Tools 136

Tools Publicity SEO Measurement 136

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. Forget optimizing for Google. VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host. Ted Coiné – @tedcoine.

Social Media 120

Social Media Twitter Media Nonprofit 120

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). and it holds the top spot on Google ). What does Google mean to you? Aside from being your personal spell checker, Google is basically a how-to for how-to guides. Infographics absolutely do the trick. Ah, video.

Infographics 72

Infographics Case Study Video Survey 72

Waxing UnLyrical

APRIL 13, 2016

Also, of note: Since April 2013, there’s been a 76% increase in Google searches for “influencer marketing”. Contests and giveaways hosted by influencers go viral almost immediately and this enhances the visibility of your brand manifold. The campaign went viral and was promoted by everyone and their brother, including Mark Zuckerberg!

Marketing 40

Marketing Viral Fashion Product Launch 40

Prohibition

MAY 4, 2017

The company has hired former AOL, Buzzfeed and Google executive, Kate Burns, as executive vice-president – who has said that the first of its kind website has been designed to “attract millennials from across the globe“, a critical audience for advertisers to reach. 5) James Rodriguez (@jamesdrodriguez) Twitter: 12.2m/Instagram:

Sports 54

Sports Social Media Instagram Media 54

Mark My Words

DECEMBER 21, 2017

You can listen to modish analyses of modern communications and you can join the high priests of Google worshipping at the altar of big data. Barnum knew better than anyone the power of the crowd – long before Facebook and Twitter, he had viral marketing down pat. The Herald buckled.

Viral 83

Viral Big Data Fashion Publicity 83

Norton's Notes

SEPTEMBER 25, 2015

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1]

Marketing 28

Marketing Employee Wikipedia Data 28

Bad Pitch Blog

JUNE 22, 2008

Well, in the world of Google, YouTube and all that Web 2.0 It''s a viral approach reaching audiences in a way that a release never could. Execution of their marketing, advertising and PR are cultish. We all know the saying a picture is worth a thousand words. mishegos, it''s like millions of dollars. Apple is mostly cool.

Viral 40

Viral Pitching Consumer YouTube 40