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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. Journalists have excellent communications skills, such as writing and the ability to speak clearly and concisely. Many of the most successful PR executives were former journalists.

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Public Relations Review

PR for Anyone

She pitched it to her editor who loved it too and they wrote an article about me. Did you invent a new product, write a book, or win an award? Those are their sponsors and they pay for the advertising. Ask Google, “Who writes about [your topic] at [name of publication]?” One of my first interviews was in Examiner.com.

Publicity 331
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Journalism statistics: 7 media relations takeaways from the 2023 State of the Media Report by Cision

Sword and the Script

When you pitch a story, you need to be credible too. When you pitch a story, you need to be credible too. Make it clear who or what you are pitching. Draw a correlation between your pitch and their prior coverage. Takeaway: Journalists are checking to see what’s hot with readers and writing more of that.

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How to Develop Good Social Listening Techniques

PR for Anyone

When you can pitch yourself as an expert on a topic that is trending online. The more people they have paying attention to their outlet, the more advertisers they can get and the better it is for them. You could even add that in your pitch when you send it in that “Hey, this is buzzing online. We pitch the media.

How To 130
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Top Blogs For PR To Follow

ImPRessions - Crenshaw Communications

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. We like to follow bloggers who are superior writers, and straight shooters, and whose posts are free of jargon and sales pitches. To improve writing. Bad Pitch Blog.

Blogging 159
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8 Innovations in Public Relations Technology to Watch

Sword and the Script

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ).

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Blogger Outreach Versus Media Relations: What Marketers Need To Know

Polaris

Bloggers usually focus on narrow niche audiences such as moms, fashion for plus-size women or travel destinations in Southeast Asia. On the other hand, independent bloggers rely on advertising and sponsors to make a living. If your product falls into a niche, blogs are a terrific way to get the word out to your target market.