Sword and the Script

JUNE 16, 2015

Following the likes of BuzzFeed, Gawker and the WaPo , among other media outlets, CNN is going all in on native advertising with an in-store studio or so to speak. Even as a PR pro, I value credible and independent journalism and the lines of native ads threaten to bleed the edges. It’s a question of ethics.

Advertising 60

Advertising Advertising Ethics Journalism 60

Cision

JUNE 10, 2015

In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. The question they always come back to when writing a story is, what is going to resonate with my readers? Q: What’s the biggest thing you need from PR pros? “If

Pitching 120

Pitching Policies Ethics Mobile 120

Solo PR Pro

AUGUST 2, 2022

My first adjunct position was at Texas Christian University, teaching PR Writing. Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). I started in the fall of 2000 and taught there for about three years. That was an excused absence.

Education 107

Education Course Nonprofit Resources 107

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Advertising value equivalent (AVE) is at the sharp end of this issue. has been exploring in her work on women in journalism. She believes the same issues apply in advertising and PR. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 26, 2023

Traditional journalists and publishers still chafe at such practices, but as the economics of publishing become ever more challenging, particularly for niche industry trade publications, editors will increasingly turn to this practice in order to attract advertisers and pay the bills.” ~ Tom Pick , Digital Marketing Consultant, Webbiquity LLC 12.

Writing 194

Writing Communications Marketing B2B 194

Cision

AUGUST 9, 2016

I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree. Working at newspapers for a few years taught me to always consider the audience when you’re writing. In a crisis, ethics has to be a top consideration. How did this happen?

Crisis 0

Crisis Reputation Study Social Media 0

Contently - Strategy

OCTOBER 24, 2019

Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. You can promote newsletter subscriptions with pop-up on your website, advertise on social, and incentivize followers with a referral campaign. Keep topics personal and relatable.

Financial 79

Financial Banking Content Marketing Writing 79

Maxim Behar

OCTOBER 15, 2023

And that's why I decided to write this book because I saw these huge changes happening in our business. And that's why I decided to write the book "The Global PR Revolution.” And I used to put 5-6 sheets of paper on it and write down news about the neighborhood. The one who finds the interesting stories. Host: To reflect them.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Sword and the Script

FEBRUARY 6, 2018

I study organizational persuasion for a living and I knew this was not bona fide journalism. Some clever guy with a political bent bought a domain and polished up a site to look like journalism. There is something wrong with perpetuating erroneous information and dressing it up to look like journalism.

Content Marketing 69

Content Marketing Marketing Journalism Financial 69

PR Conversations

JULY 5, 2016

Archival research is the bedrock of historical writing. I will write about its development shortly, but the existence of the Oeckl and Maestre archives has helped me to delve deeper into IPRA’s history by triangulating material in Bournemouth with these two archives. The former Code of Ethics group chairman M.

Ethics 75

Ethics Software Meeting Policies 75

PR Conversations

JANUARY 29, 2016

And let’s not think about ethics – or social justice – or worry about feminism, when clearly all women are bothered about is bread. Take the “jilted bride” – a former PR executive – who “quit her job, sold her house…” and has a blog, is writing a novel, is shortlisted in the Top 10 Best Travel Blogs!

Publicity 40

Publicity Ethics Creativity Travel 40

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” Who do you see advertising on those pages?

Agency 95

Agency Trends Marketing Survey 95

Maxim Behar

MAY 31, 2021

Meanwhile, I was also learning the news I was writing. But I was such a big fan of journalism, so I became a correspondent, travelled all over the world and met a lot of people. One day, I remembered the words of Winston Churchill “You can achieve a lot of things with journalism, but you must know when to quit”.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Communications Conversations

MAY 3, 2016

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. (written by Tiffany Gallicano) . Karie Mooney, @karies_korner.

Sports 0

Sports Leadership Internal International 0

PR Conversations

JULY 5, 2016

Archival research is the bedrock of historical writing. I will write about its development shortly, but the existence of the Oeckl and Maestre archives has helped me to delve deeper into IPRA’s history by triangulating material in Bournemouth with these two archives. The former Code of Ethics group chairman M.

Ethics 40

Ethics Meeting Software Policies 40

PR Conversations

JULY 5, 2016

Archival research is the bedrock of historical writing. I will write about its development shortly, but the existence of the Oeckl and Maestre archives has helped me to delve deeper into IPRA’s history by triangulating material in Bournemouth with these two archives. The former Code of Ethics group chairman M.

Ethics 40

Ethics Meeting Software Policies 40

Sword and the Script

JULY 24, 2018

See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism. The Aesthetics of Text: Writing Readable Blog Posts. While those people generally come with a work ethic that exceeds their salary, the chances of success are slim. You need digital advertising for PPC and social ads.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Its almost sad. Cheesier [.]

Blogging 73

Blogging Twitter Facebook Measurement 73

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Local news and indy journalism more trusted. “I I predict the continued rise in readership of local news channels and independent journalism.

Marketing 190

Marketing Content Marketing Data Social Media 190

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

Privacy 124

Privacy Google Advertising Advertising 124

Buzzstream

MAY 2, 2024

This post isn’t about writing a media pitch because we’ve already done that. Instead, let’s discuss the most effective (and ethical) ways to contact reporters and journalists. Find Relevant Journalists on Social Media According to Muck Rack’s State of Journalism report , X/Twitter is still the number-one place journalists go for news.

Digital PR 62

Digital PR Report How To Pitching 62

Ethical Voices

MARCH 28, 2022

Ellen addresses a number of important ethics issues including: What to do when your ethical values diverge from your employer’s values? What is the most difficult ethical challenge you ever confronted at work? Ethics is very important to me. But it was a struggle for me ethically.

Ethics 52

Ethics Strategy Real Estate Local 52

Mindful Marketing

MAY 3, 2024

” It was a question I heard while watching Bloomberg business one February many years ago that helped inspire me to write about ethical issues in marketing. population, ranging from four-year-olds to ninety-four-year-olds, watched the last Super Bowl, everyone should be asking, “Are the ads ethical?”

Ethics 96

Ethics Privacy Radio Sports 96

Sword and the Script

NOVEMBER 7, 2023

The School of Journalism and Communication at the University of Oregon has launched a new online master’s program that will train students to use new technologies like virtual reality and augmented reality for marketing, advertising and other kinds of communication in a year. Virtual learning for virtual reality.

Employee 137

Employee Software Survey Tools 137

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Social is branding, but unlike traditional advertising—it’s more human. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Maxim Behar

MAY 28, 2023

I started the Public Relations business coming from journalism and at a time when it was absolutely unknown in Bulgaria. we tried to influence, however not with calls or with personal contacts, but rather with creativity, with innovation, interesting texts, and good writing. it's completely different.

Education 52

Education Meeting Course Creativity 52

Stuart Bruce

OCTOBER 30, 2014

And thank you Aaron for that fascinating insight into how social media has changed journalism. I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Advertising and marketing people might have used to have control. Advertising can’t do that.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. Advertising, production, and distribution have all fundamentally changed. Not much has changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

DECEMBER 15, 2021

These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business. Regulators have been unable to keep up with the changes in media, not just from an anti-competitive standpoint, but also in adhering to ethical standards. It’s also an issue of writing style.

Publicity 128

Publicity Government Guidelines Facebook 128

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52