Agility PR Solutions

SEPTEMBER 25, 2018

Half of marketing and advertising hiring decision makers (50 percent) surveyed feel productivity would increase if their company instituted a compressed schedule, where employees work four 10-hour days. The post New study explores getting better performance from marketing employees appeared first on Agility PR Solutions.

Employee 73

Employee Study Marketing Survey 73

Remote PR Jobs

SEPTEMBER 25, 2023

In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.” One of the biggest risks to a company’s reputation is a tone-deaf advertising campaign. A lack of inclusion can sometimes be seen in employee surveys.

Agency 100

Agency How To Survey Employee 100

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 134

Journalism Media Relations Report Media 134

Sword and the Script

JUNE 6, 2023

Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI (gAI). Another 33% say they “plan to explore it” although the timeline was not clear in the survey results. That cohort certainly shouldn’t be counted as among those who are using AI, although it has been.

Survey 152

Survey Software B2B Pitching 152

Sword and the Script

APRIL 27, 2019

Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. That’s up 17% from the same survey last year. The 10 th annual survey polled an impressive ~2,000 reporters in 10 countries. The survey also revealed several other interesting statistics: Getting it right vs. getting it first.

Survey 96

Survey Journalism Study Pitching 96

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Just 12% of survey respondents say they were “very knowledgeable” about AI and its capacity to support PR.

Employee 141

Employee Software Survey Tools 141

PRSay

APRIL 5, 2023

Lacking a time machine that would let us jump into the future, my company surveyed hundreds of PR practitioners about where the profession is heading in the next three years. Here are three takeaways from the survey. Where do the survey respondents think these increasing budgets will be spent in 2023?

Survey 87

Survey Measurement Employee Retail 87

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 192

Financial Reddit Advertising Advertising 192

Sword and the Script

NOVEMBER 22, 2022

I’m on the list for the second time this year as are of the contributors to The JOTW Strategic Communications Survey for 2022 , including Michelle Garrett and Gini Dietrich. And we had some questions about measuring PR on this year’s survey. Not everyone does just media relations, employee comms, or marcoms.

Measurement 85

Measurement Survey Web Software 85

Sword and the Script

JUNE 9, 2015

The paper is based on a combination of a survey of approximately 500 marketers and interviews from a number of people, like Mr. Sacfidi, from large consumer brands. The top challenges and goals identified in the survey – producing quality content consumers find engaging – are consistent with other content marketing studies.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. So what does digital marketing growth have to do with PR?

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Quite a few launched ad campaigns recognizing their own employees. Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. Self-serving?

Brand 284

Brand Branding Small Business Retail 284

5W PR

APRIL 10, 2023

Conduct surveys, focus groups, and other types of research to gain insights into consumer values and concerns. Communicating Ethical Practices Marketing and advertising campaigns should highlight a brand’s ethical practices to inform consumers. But they can also involve long-time employees in this process.

Consumer 88

Consumer Brand Branding Ethics 88

Sword and the Script

DECEMBER 26, 2017

Many of the posts published here are heavily weighted with surveys and reports. Paid media and advertising statistics. 9) Even advertisers want to invest in PR. The median salary for PR professionals was $91,000 in 2017, which is a small drop compared to the median salary reported in 2016 survey of $92,125.

Content Marketing 126

Content Marketing SEO Social Media Marketing 126

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Over 80% of companies now have an employee social media policy. It’s not just press releases and media training.

Trends 199

Trends Corporate Employee Analysis 199

PR Conversations

JUNE 18, 2014

claimed to be the first US advertising agency (having bought a firm established in 1841 by Volney Palmer ). Ayer are some classic slogans and its landmark art deco building in Philadelphia (now a luxury condominium The Ayer ), after the firm’s remaining assets were bought by the French advertising/PR firm, Publicis Group in 2002.

Advertising 76

Advertising Advertising Agency Publicity 76

Communications Conversations

SEPTEMBER 14, 2022

Advertising photography – You know the shots. A company called Stackla recently surveyed consumers and marketers in the UK about social content preferences. Your employees! Couldn’t you work with a small group of employees and ask them to document their days or experiences with your brand?

Brand 215

Brand Branding Instagram Video 215

Sword and the Script

NOVEMBER 23, 2019

It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees. Of that segment of respondents, 72% use paid social media channels; 66% use sponsorships; 61% use pay-per-click advertising. The survey isolates answers from bloggers who report “strong results.”

Content Marketing 138

Content Marketing Study Blogging Marketing 138

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. in an open-ended follow-up question. Additional duties.

Communications 126

Communications Crisis Internal International 126

Sword and the Script

MAY 25, 2021

That’s the overarching conclusion stemming from a global survey carried out by Morning Consult. The survey breaks answer to this question out by country and precisely 51% in the U.S. 71% trust a business with “products/services are effective/work as advertised.”. Go be sure, the survey did ask about these things too.

Brand 109

Brand Branding Survey Customer Service 109

Reputation Us

FEBRUARY 7, 2023

While creating an effective business communication strategy is essential to your company’s good reputation, only four percent of leaders rate their efficiency and communication as excellent, according to the survey. Communicating to your staff is just as important as spending money on advertising for customers and the public.

Communications 97

Communications Real Estate Reputation Internal 97

Waxing UnLyrical

DECEMBER 14, 2016

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

Employee 40

Employee Measurement Social Media Product Launch 40

Sword and the Script

AUGUST 30, 2022

I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” PitchBook says the company raised three rounds and grew to 210 employees. Cision settles claim by sales employees. Cision US Inc.

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. The survey received 177 answers in total to this question. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”.

Employee 150

Employee Print Writing Survey 150

Landis PR

APRIL 29, 2024

It is not advisable to have an employee of a communications firm present in the interview situation. There is a relatively high proportion (21%) of adults paying for online news and Finnish news remains the most highly trusted among the countries surveyed. This applies to the media also.

Radio 64

Radio Pinterest Television Government 64

Buzzstream

JUNE 5, 2024

I actually wrote a whole post about tying search volume to a digital PR survey-type campaign. Casper’s Couples Sleeping Positions Strategy: Using survey data to make a (non-passive link intent) keyword-driven post pitchable. It’s an advertisement for Signs.com. However, the ones I see don’t always cite the original source.)

Digital PR 62

Digital PR Examples Strategy Survey 62

Agility PR Solutions

APRIL 11, 2019

Companies and employees in the creative industry are opening up about compensation, new research from staffing firm The Creative Group shows. More than three-quarters of marketing and advertising hiring managers surveyed (77 percent) said their organization offers some level of salary transparency, with 34 percent reporting full transparency.

Creativity 68

Creativity Survey Advertising Advertising 68

Sword and the Script

AUGUST 17, 2019

The survey found 30% of B2B respondents cited news coverage as the way they “people learn about new products online that they can use for their day jobs.” Advertising is a distant third. She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers.

Study 61

Study Survey B2B Advertising 61

Stephen Waddington

SEPTEMBER 7, 2021

Other often-mentioned responsibilities included employee communication (69%), brand building (69%), executive communication (64%), and community relations (58%). The communication function is commonly combined with marketing, followed by public affairs, and advertising. The study was conducted from November 2019 to March 2021.

Corporate 135

Corporate Communications Public Affairs Resources 135

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. So, how are communicators leveling up?

Measurement 94

Measurement Communications Survey B2B 94

Sword and the Script

MAY 29, 2018

Open-ended questions can sometimes be the most insightful part of a good survey. More than once I’ve analyzed survey results for a client and wound up finding the perfect report title in the open-ended commentary. It’s not just about content, or search, or conferences, or advertising, or a webinar.

Corporate 77

Corporate Communications Survey Employee 77

5W PR

OCTOBER 20, 2020

A Porter-Novelli survey of 150 business leaders this July revealed that 85% feel it’s no longer acceptable for corporations to simply make money but must also make a positive impact on society. Of those polled, 88% believed that today’s companies must lead with purpose and 91% said they must benefit all stakeholders and not just its owners.

Brand 88

Brand Branding Survey Study 88

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” A real-time response when the stakes are high.

Video 149

Video Case Study Agriculture B2B 149

ImPRessions - Crenshaw Communications

APRIL 18, 2019

Survey results can easily become infographics or the centerpiece of a customer newsletter. An investment in relevant content can also be amplified through promotion among partners and stakeholders, and employees who are incentivized employees to share it. Or, boost it with cost-effective paid social advertising.

Infographics 149

Infographics Retail Resources Employee 149

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. Read more: 6 Benchmarks from a Survey of CMOs through the Lenses of B2B Marketing. of revenue to 10.5%

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

FEBRUARY 16, 2019

That’s according to Oliver McAteer , writing for Campaign Live about a survey by buy-side vendor Sizmek. The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. Meanwhile, 84 percent say A.I.

Creativity 77

Creativity Study Survey Advertising 77

PR Conversations

NOVEMBER 12, 2015

Robinson , President, Opinion Research Corporation , called: How to Use Opinion Surveys in Public Relations. In my experience, this stage is one that is more common in advertising and marketing than public relations communications. ” to ensure “technical accuracy” in opinion surveys. Whom to question?

Survey 40

Survey Publicity How To Measurement 40