PR for Anyone

SEPTEMBER 30, 2022

Get creative in your media pitches. I absolutely LOVED this pitch when I saw it and would love to help you come up with creative ideas like this too. She’s only gotten more and more successful since she filmed that twenty years ago. Give the media something different – something that is fun and outside of the box.

Pitching 130

Pitching Television Trends YouTube 130

Mindful Marketing

OCTOBER 9, 2022

An errant slider didn’t fly through their screens; rather, they were beaned by a very unconventional advertising curve. Like most production companies , Paramount Players and Temple Hill Entertainment made the obligatory film trailer and television spots. Realistically, however, such advertising overflow is unlikely to occur.

Consumer 80

Consumer Marketing Television Viral 80

Cision

DECEMBER 6, 2015

Disney and Google aren’t alone in their application advertising plans. While traditional native advertising and sponsored content lives within a platform, this new tactic co-opts the platform itself for a more integrated experience. Images: AdamPrzezdziek , Betsy Weber , foeoc kannilc ( Creative Commons ).

Google 120

Google Advertising Advertising Film 120

Cision

DECEMBER 26, 2017

By maintaining a consistent poker face/brand identity across all messaging and creative, you can build an image that serves as your first interaction with viewers of earned media and public relations. If you’re an explorer, maximize paid advertising to see which channels produce the best results.

Brand 273

Brand Branding Consumer Social Media 273

Prohibition

JANUARY 6, 2023

Videos allow your brand to communicate its unique messaging, offering or products in a creative and emotive manner that snaps the attention of your audience, instead of getting lost in overly long text. inform audiences, promo film, personal connection, next company event. Drive Awareness. Better inform your audience.

Video 62

Video Strategy SEO Engineering 62

Mindful Marketing

MARCH 12, 2021

In fact, it’s easy to find such film examples over the past century, and it’s worth noting that in most cases the roles were reversed, i.e., white actors played either real or fictitious people of color, for example: Angelina Joline as Mariane Pearl in A Might Heart Ben Affleck as Antonio J. Not necessarily.

Film 74

Film Television Examples Analysis 74

Mark My Words

MAY 3, 2022

Threats On how the streaming giant found itself in this position, Wez Merchant, PR collaborator with fellow streamer Rakuten, founder and CEO of film PR agency Strike Media, says Netflix has been caught in an unfortunate crisis, in which it “hasn’t really put many feet wrong”. And can savvy PR and comms strategies prevent a further fall?

Film 60

Film Advertising Advertising Consumer 60

Buzzstream

JUNE 5, 2024

It’s my favorite from a strategic point of view, but it can be challenging to get very creative. It’s an advertisement for Signs.com. If you have a data-savvy team, you can get creative with collecting data in other ways. BuzzBingo’s Profanity in Film Strategy: Using scraped data to create a pitchable post.

Digital PR 62

Digital PR Examples Strategy Survey 62

PRSay

JANUARY 21, 2020

Each new season brings a flood of social media buzz, non-stop advertisements and climbing ratings. Not only is the show filmed in gorgeous locations on high-end equipment, but it’s written, produced and edited by an experienced team of producers who are trained in how to tell stories that appeal to target audiences. Expert producers.

Communications 161

Communications Storytelling Film Training 161

ImPRessions - Crenshaw Communications

APRIL 5, 2017

It’s inspired by programmatic advertising, which is based on data-driven decision-making by means of automation. Marketers use data to inform their creative campaigns, and digital ads are bought without any communication between agency and media company. Creative freedom for influencers.

Trends 149

Trends Fashion Video YouTube 149

MaccaPR

JULY 13, 2017

I recently sat down with Doug Spong, APR, Fellow PRSA, founder of the Minneapolis PR agency Carmichael Lynch Spong (now Carmichael Lynch Relate) and former president and managing partner of Carmichael Lynch Advertising. We produced soy milk sampling events at the Tribeca Film and Sundance Film festivals.

Agency 97

Agency Interviews Film Advertising 97

PR in High Definition

MARCH 6, 2018

No advertising and a chronological news feed. This ‘old-Instagram’ feature will be a winner but be aware that a clause in its privacy policy suggests the company may still use your data for advertising in some capacity. For now, here’s my first impressions to help you can decide if this is the network for you. Not just visuals.

Consumer 63

Consumer Instagram Advertising Advertising 63

The Resolution Blog

OCTOBER 15, 2019

Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. Playing off of it’s Made In, Made For New York event , Facebook aimed to work alongside the chosen marketers to help bring to life engaging advertising campaigns. there’s no limit to how creative you can be.

B2B 120

B2B B2C Facebook Storytelling 120

Cision

FEBRUARY 3, 2016

The advertising strategies of the past no longer stack up to today’s audiences. It was a role where I could utilize my writing and creative skills, yet challenged myself to the never-ending ebb and flow of failed pitches and successful campaigns— or vice versa. We need to make advertising more like needs-addressing.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Cision

NOVEMBER 18, 2015

At #SMWChicago, over 270 speakers have convened to discuss the cross-section of industries including advertising, communication and technology (just to name a few). Quick reactions, humanity, and creativity rule the day: 1. How does a social team improvise in changing circumstances the way Jay Cutler sidesteps a blitz?

Trends 120

Trends Sports Travel Social Media 120

The Resolution Blog

JULY 30, 2019

To shine against all the noise, you need to be extra creative. Instead, once it had started to pick up momentum, its creators (advertising creatives Chris Godfrey and Alissa Khan-Whelan) decided to use its visibility to power something good. If you’re struggling too, talk to someone.” This shows that?—?when when relevant?—?brands

Instagram 120

Instagram Examples Brand Branding 120

Critical Mention

JUNE 22, 2017

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” copyright law dates from the Constitution.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” copyright law dates from the Constitution.

Film 60

Film Print Creativity Internal 60

Doctor Spin

DECEMBER 22, 2023

Shep Gordon is a well-known figure in the entertainment industry, renowned for his innovative and creative approach to public relations and talent management. It was an overt challenge to advertising and public promotion norms, fitting perfectly with the rebellious and boundary-pushing brand that Cooper and Gordon were building.

Wikipedia 52

Wikipedia Reddit Local eBook 52

Cision

DECEMBER 2, 2016

In my required foundational coursework, I was exposed to all fields of communication — from film to TV to journalism to advertising to PR — but I naturally gravitated to the PR offerings. Show what you would bring to the table and how it would impact a potential employer’s business, and be creative in how you demonstrate that.

Film 120

Film Creativity Brand Branding 120

Sword and the Script

NOVEMBER 26, 2016

but it did agree to do a tie-in between the movie and the candy after the film was released. with $1 million of advertising; in return, Hershey could use E.T. Mr. Ross is the Gartner analyst that wrote the assessment on content marketing for the Digital Marketing and Advertising Hype Cycle 2016. in its own ads.”).

Brand 60

Brand Branding Content Marketing Film 60

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly.

Film 48

Film Marketing YouTube Advertising 48

PR 20/20

SEPTEMBER 17, 2019

The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Marketers will likely gravitate toward tracks including: Advertising and brand experience. These four September days are for you—the product manager, the creative marketer, the start-up founder.

Conference 97

Conference Marketing Case Study Content Marketing 97

MaccaPR

DECEMBER 1, 2015

Why should it matter to a chief marketing officer that her advertising and public relations agency teams are all white, blonde and marinated in the same suburban, upper middle class culture? But our advertising and PR community in the Twin Cities is a long way off from that goal: Only 6.3 Should we care that barely 4.5

Marketing 48

Marketing Advertising Advertising Agency 48

Cision

NOVEMBER 6, 2015

Are there videos of people using your product in creative or offbeat ways that you can promote? Vimeo was designed as a film platform and promotes itself most aggressively to professional and amateur filmmakers. Also setting it apart from the crowd, it relies on subscriptions rather than advertising revenue.

Video 120

Video Trends YouTube Television 120

MaccaPR

JANUARY 4, 2018

One way was documented by Advertising Age, which cited how Procter & Gamble has asked its agencies to accept 75-day delays in payment for their work. Now are you ready to, paraphrasing Robin Williams in the film, ‘Dead Poets Society,’ pitch woo to your PR agency? A great briefing equals stellar results.”.

Agency 0

Agency Advertising Advertising Leadership 0

Konnect Agency

FEBRUARY 26, 2021

2020 was a major year for Taylor, having written, recorded and released two studio albums while in quarantine, filming and releasing a Disney+ documentary and re-recording her old masters. Simply put, one of the most effective methods to bring your brand story or product to life is via meaningful and creative content.

Brand 52

Brand Branding Marketing Storytelling 52

Cision

APRIL 12, 2016

And on a trade level, it involves working with business, advertising or fashion industry media, whether it’s to announce an initiative or a partnership, or to serve other strategic goals for the brand. My favorite social media platform is…Instagram for its visually immersive quality and Tumblr for its creative community.

Fashion 120

Fashion Pitching Journalism Social Media 120

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). Film photography is based on the same premise as that which led to the development of moving pictures.

Ethics 52

Ethics Communications Print Television 52

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. Exhibit A: The Death Knell of “Advertising’?

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

Maxim Behar

OCTOBER 15, 2023

Maxim: I decided to do advertising. Nobody knew what it was and I thought it might be interesting to do advertising. Advertising in 94-95 in Bulgaria meant making calendars, and pens with the name of the company on it. Host: When you signed the contract did you then set up M3 or was it your advertising agency?

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Sword and the Script

APRIL 19, 2016

The time and effort for the news crew put into setup and film the interview lasted hours. In many ways, it was a bit like creative ways to repurpose content – and that’s one of the reasons I always say PR has been doing content marketing before content marketing was cool. Proven to get More Out of Media Relations.

Media Relations 60

Media Relations Media Interviews Pitching 60

Mindful Marketing

APRIL 19, 2019

” Interestingly, I’m currently working with two colleagues on a research project that’s investigating how advertising humor might support reconciliation. ” Another offered similar praise, “I think this is a creative and fantastic TV show which will be one of the greatest sitcoms.”

Film 55

Film Television Exercises Course 55

Mark My Words

DECEMBER 29, 2015

As the 1,969 PR entries on display at this year’s Cannes Lions showed too many ‘creative interventions’ exist only to mark-up fees. It aroused the ire and delight of social media, ripped through the papers and received the inevitable warning from the Advertising Standards Authority, guaranteeing extra story mileage. Want publicity?

Journalism 60

Journalism Wikipedia Film Interviews 60

MaccaPR

AUGUST 26, 2015

Produced by Danish agency Lani Pixels, the animated film was lauded by Contently for surpassing more than one million views in less than a week. "By Examples include: The World of Coca-Cola in Atlanta, Georgia, puts on display the soft drink brand’s old advertisements and bottle memorabilia, as well as a vault containing the secret formula.

Corporate 48

Corporate Examples Storytelling Brand 48

Communications Conversations

MAY 3, 2016

Her current project is the promotion of a golf tournament for the USM student radio station, for which she has created sponsorship and player brochures and an advertisement. Logan Moore, a senior studying Public Relations at Auburn University, is described as creative, motivated, organized, intelligent, and hard working.

Sports 0

Sports Leadership Internal International 0