Sword and the Script

SEPTEMBER 8, 2020

Advertising is a distant third. It could be a way to cut through the clutter since reporters are deluged with pitches. Keep in mind, the story you are pitching has to actually be worthy of an exclusive. Content marketing and media relations need each other. Don’t dangle “exclusive” for a mediocre idea.

Survey 96

Survey Industry Leadership Study 96

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. More video content is uploaded in 30 days than the major U.S. Firms blur lines across advertising, marketing, social media, event planning, content creation and more.

YouTube 136

YouTube Training Video Survey 136

Presspage

APRIL 12, 2018

It serves an important social need and legacy media like the Washington Post are showing that really good journalism can make a publication viable even in today’s fragmented market. The print edition of the New York Times alone reaches more people than the Huffington Post, so great newsrooms can still live in this digital environment.”

Company 111

Company Media Journalism Report 111

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

APRIL 19, 2016

That was the outcome good media relations pitching earned. Interview notes are useful content. These are still valid reasons, but content marketing affords all the more reason: Use the content the reporter doesn’t. A 20-minute call with a print reporter still might yield just one or two quotes in the final story.

Media Relations 60

Media Relations Media Interviews Pitching 60

Sword and the Script

OCTOBER 22, 2019

16% on marketing analytics. “As As organic reach on social platforms plummets to zero, and confidence in influencer marketing is challenged, paid media presents more pros than cons for CMOs,” according to Gartner analyst Ewan McIntyre. Here’s the budget data gleaned from the report: Marketing budgets have grown 6.3%

Marketing 66

Marketing Survey Study B2B 66

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Graphic used with permission from The Marketing Companion, a podcast with a co-host employed by Edison Research; see link nearby. 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

JANUARY 9, 2018

Even the advertisers are aiming for a bigger investment in PR. 6) Pitch the story to an industry newsletter. Almost every industry or vertical market has a newsletter that rounds up news on a daily or weekly basis. You can take this to the next level, by including the email as part of lead nurturing in marketing automation.

Media 99

Media B2B Groups Conference 99

Sword and the Script

JUNE 14, 2016

Mondelez will invest in content properties and intellectual property that will enable it make money from selling distribution rights, advertising and brand integrations, said Laura Henderson, Mondelez’s global head of content and media monetization.”. The CMO Survey with Social & Mobile Marketing Takeaways.

Marketing 60

Marketing Conference Software B2B 60

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. Don’t: Make it Siloed.

How To 48

How To Media Print Real Estate 48

Critical Mention

JUNE 22, 2017

As PR pros, our jobs revolve around content. We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We create and market our own content. Think about how print, online and broadcast media operate their businesses.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

As PR pros, our jobs revolve around content. We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We create and market our own content. Think about how print, online and broadcast media operate their businesses.

Film 60

Film Print Creativity Internal 60

PR 20/20

OCTOBER 12, 2017

Robert Rose and I just launched our combined sixth book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit , at Content Marketing World this September. Combined, this book, Killing Marketing , is our sixth such effort. .” – mostly credited to Mark Twain.

Marketing 53

Marketing Enterprise Print Film 53

Sword and the Script

JANUARY 3, 2017

Like the famous Rolls Royce advertisement: ‘At 60 miles per hour the loudest sound was the ticking of the electric clock.’ Know a PR, marketing or sales leader with compelling ideas fit for print? 4) What is your assessment of this trend toward content marketing ? “In Want to be part of the Off Script series?

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Sword and the Script

MARCH 20, 2018

Live events are not only the most widely used enterprise content marketing channel, they are also viewed as the single most effective B2B marketing tactic. 2) How has event marketing evolved or changed over the course of your career? First, event marketing has become a whole lot smarter.

Industry 73

Industry Marketing Enterprise Mobile 73

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market. million about six months later. Image credit: Pixabay.

Technology 12

Technology Software Company Marketing 12

Contently - Strategy

OCTOBER 1, 2018

Because what do we normally do when we need better results as content marketers? Our biggest issue is how we make decisions in our work as content marketers. In an article for Fast Company , Contently co-founder Shane Snow shares the hilarious yet horrifying story that reveals the problem with conventional wisdom.

Marketing 111

Marketing Google Newspapers Print 111

Contently - Strategy

SEPTEMBER 21, 2018

Content marketing isn’t just a constant stream of advertisements. But if those fundamentals are strong, letting freelance talent create your marketing content frees up the core employees to focus on the big picture. But using the wrong tools can cripple smaller content marketing teams.

Content Marketing 111

Content Marketing Print Analysis Data 111

Contently - Strategy

DECEMBER 4, 2018

When you map all of your content marketing to the funnel, things get trickier. Most content marketers, unlike sales reps, usually shy away from promotional ad copy that could scare their audience away. What is the content marketing sales funnel? They also know Contently gave that information to them.

Case Study 111

Case Study Marketing Study Content Marketing 111

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Reasons: Team has no overview of who is getting pitched. Coverage isn’t secured as initial pitches aren’t being followed up. Waiting for a client to sign off influencers you pitch.

How To 60

How To Software System Employee 60