Buzzstream

MARCH 3, 2020

To really bring the podcasting trend into perspective, a recent study from Statista found that, in 2006, only 22% of consumers knew what a podcast was, but by 2019 over 64% of consumers were aware of podcasting. You’ll extend your reach to highly engaged audiences . Podcasts have built-in audiences of active listeners. Conclusion.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . Benchmarking CTR data for consumer display ads on Google range from an abysmal.09% billion by 2024.”.

B2B 89

B2B Marketing LinkedIn Content Marketing 89

Sword and the Script

APRIL 1, 2017

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. But marketing is anything but stagnant. More recently, fake news has laid the groundwork for a new-found trust in advertising. 1) In advertising, we trust.

Advertising 62

Advertising Advertising Print Study 62

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. This post, however, is aimed to put visual content on the pedestal. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling B2C Measurement 282

Prohibition

JULY 14, 2017

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. Well yes and no.

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Sword and the Script

DECEMBER 21, 2021

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. Eventually, and thankfully, DEI will be expected and not a marketing point. Bill Byrne , Managing Director, Remedy PR .

Marketing 215

Marketing Content Marketing Social Media Employee 215

The Hoyt Organization

OCTOBER 24, 2023

This is especially true when we consider the core aspects of SEO – content creation and optimization. Google is the industry leader in search, not by chance, but due to its commitment to innovation. Search Generative Experience or SGE, is Google’s latest experiment in its expansive search engine landscape.

Marketing 93

Marketing SEO Google Advertising 93

Contently - Strategy

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI.

Video 132

Video Strategy Marketing Instagram 132

Contently - Strategy

SEPTEMBER 27, 2023

In a digital age where audience behaviors shift with each new trend and technological advance, it’s paramount for marketers to introduce their content campaigns directly into the spaces where their target audiences are most engaged. Now, content marketing boundaries are stretching far beyond these traditional confines.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

Sword and the Script

DECEMBER 10, 2019

5) Marketers will slow down. The Internet moves at breakneck speed, but that doesn’t mean that we as marketers have to do the same. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. 7) Larger investments in SDRs and product marketing.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site.

Blogging 62

Blogging Google SEO Writing 62

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Ah, video.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. Some advertisers and website owners believe that ad blocking by consumers is at best freeloading and at worst, it’s theft.

Trends 120

Trends Software Advertising Advertising 120

Sword and the Script

JULY 9, 2016

To me, this liking phenomenon is a gimmick and gimmicks on Twitter are about as old as Twitter itself (Google faces a similar challenge in SEO). But one thing that hasn’t changed in nearly 20 years is the way we consume content online. If you enjoyed this post, you might also like: Is Content Marketing Better than Advertising?

Content Marketing 71

Content Marketing Social Media Marketing Media 71

Prohibition

AUGUST 25, 2023

These channels include websites, search engines, social media platforms, email marketing, and online advertising. The importance of digital marketing in retail success Digital marketing plays a vital role in the success of retail businesses. Ready to make your retail brand a success?

Retail 62

Retail Marketing Analytics Social Media 62

Prohibition

NOVEMBER 16, 2022

Digital PR involves creating content campaigns around unique data pieces, interactive content onsite, newsjacking techniques, and other strategies to increase awareness and gain high-quality backlinks. Combining SEO and content marketing will increase your online presence, as the reach is much greater from higher rankings.

Digital PR 62

Digital PR Brand Branding SEO 62

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

Buzzstream

MAY 2, 2024

You need to be internally linking to pages you care about on your site, which sends an important signal to Google that this page is important and matters, and it should rank. Google only cares about three, but five is twice as good as three. I, on the, I think it was 12 brands that basically own Google search.

Internal 118

Internal International Insurance Insurance 118

Cision

MAY 29, 2017

The internet has changed the way we discover and consume information. The focus was more on quality of content. The search industry was further revolutionized with the introduction Google’s Instant Results around 2010. Content discovery allows people to find information that is highly relevant and personalized.

How To 129

How To Content Marketing Engineering Advertising 129

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. Exhibit A: The Death Knell of “Advertising’?

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

Critical Mention

JANUARY 9, 2019

Now, marketers realize they need to target niche audiences that will lead to a conversion. Reaching out to people that are more likely to be receptive to your brand is more cost efficient, less time consuming and more sustainable in the long run. Rise of native advertising. Optimize content for voice search.

Trends 108

Trends Marketing Mobile YouTube 108

Cision

MAY 2, 2016

Fast forward a few months and with very little conscious thought I get much of my News briefs from the Apple News app, as well as from Facebook, Twitter, Amazon’s Alexa and (of course) Google. adults use mobile to consume news. adults use mobile to consume news. Native advertise through a third-party.

Mobile 120

Mobile LinkedIn Facebook Google 120

Buzzstream

MAY 15, 2024

It’s generally OK to pitch to sites that accept guest posts or contributors, but avoid sites that advertise “write for us” all over the site (e.g., Aaron prefers (and recommends) that you invest in building links to pages that Google is already ranking at least on the first few pages of the SERP.

Google 71

Google SEO Tools Pitching 71

Cision

JANUARY 2, 2018

Facebook has gained a reputation for being a marketing shortcut of sorts; its ads have an average click-through rate of.9 It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users. There are no shortcuts to engaging today’s consumers.

Facebook 0

Facebook Marketing Journalism Creativity 0

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. SAP Chief Digital Officer Jonathan Becher particularly excels at both educating and entertaining content marketing pieces on LinkedIn. 3) Search engine visibility. Tips for LinkedIn Pulse.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Solo PR Pro

AUGUST 14, 2018

Infographic by MDG Advertising. Use Your Content Marketing Strategy. Producing engaging, positive content will do the long-term work of establishing a solid and positive reputation. Producing engaging, positive content will do the long-term work of establishing a solid and positive reputation. Social Listening.

Reputation 79

Reputation Infographics Crisis Management Local 79

Konnect Agency

FEBRUARY 6, 2020

If you’re anything like me, you spent most of the game Googling football terminology, who could potentially play the next James Bond, and whether Garoppolo was single. For example, Google made us all teary-eyed with their commercial about memories. The message clearly conveys that Google will always be there to help you remember.

Instagram 81

Instagram Social Media Google B2C 81

Communications Conversations

JANUARY 20, 2022

Consider the evidence: One in three content marketers use podcasts or other audio content. However, 53% of content marketers who leverage podcasts and other audio content say it is the most effective format they use. 2 – Audio isn’t as searchable as blog content.

Brand 113

Brand Branding LinkedIn Twitter 113

Buzzstream

MAY 2, 2024

Some like to go a different route to find interested journalists and seek websites or articles via Google search. Find News Sites on Google To find journalists to contact about your post or story, you can always start by finding similar news sites and then identifying journalists to build your media list.

Digital PR 62

Digital PR Report How To Pitching 62

Stephen Waddington

MAY 9, 2017

Consumers need to keep their wits about them when they consume media; journalists and public relations practitioners need to work to ethical standards; and technology platforms also have a part to play in tackling the issue. Crowdsourced project aims to scrutinise political advertising. Here’s what you’ll learn.

Ethics 108

Ethics Conference Advertising Advertising 108

Sword and the Script

MARCH 11, 2017

A little more than a year ago, I recommended four Chrome extensions for digital PR professionals and episode #75 of the Growth Marketing Toolbox podcast by Nicholas Scalice tipped me off to a few more. The most impressive recommendation was Page Analytics by Google. 2) Is your brand investing in the right content? Talk to Us!

Tools 68

Tools Marketing Advertising Advertising 68

Flack's Revenge

AUGUST 9, 2016

Those featured, however, didn’t go into detail on the role of advertising to boost reach. Geetu Ambwani, Principal Data Scientist at Huffington Post, recalled the days when their editors monitored searches trending on Google to inform content creation and curation. Data across the Content Life Cycle.

Viral 120

Viral Data Web Trends 120

Landis PR

DECEMBER 18, 2023

If they’re especially engaged, they’ll consume your brand message across multiple channels, reinforcing their recall and retention. If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. Amplification is incredibly efficient.

Conference 59

Conference Consumer Social Media Google 59

PR Fuel

AUGUST 12, 2021

About 65% of marketers struggle to create engaging and Google-loved content. About 70% of US companies actively invest in content marketing, too. Consider adding press releases to your content marketing strategy this year. About 72% of marketers say content marketing increases customer engagement.

Writing 105

Writing SEO Pitching Engineering 105

Sword and the Script

JANUARY 19, 2021

Audio is changing how we search for – and consume information. Integration with Google Analytics for referrals. Google Analytics (GA) can tell PR how much referral traffic is coming from earned media mentions. Which vendor do you think will take that relationship to the M&A altar first? Podcast monitoring.

Technology 170

Technology Publicity Software Pitching 170

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. Consumers trust others of similar ilk. PR teams will be measured by inputted organic brand conversion lift and Google Trends.

Social Media 96

Social Media Marketing Media Creativity 96

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67