Sword and the Script

FEBRUARY 11, 2017

Disruptive opportunities like the chance to rank first for voice search in search engines: “Beyond playing into trends, voice interactions with chatbots, virtual assistants and other IoT technologies have the potential to upend traditional search and display advertising models in the near future, even for giants in the space like Google.

Tools 60

Tools Pinterest Marketing Media 60

Cision

SEPTEMBER 23, 2015

This post will review a number of tangible opportunities to measure PR beyond traditional media impressions and advertising equivalencies (AVEs) with the goal of empowering you to feel confident and creative the next time you’re asked about measurement. Campaign or launch success comparisons. How does our client capture leads?

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” Who do you see advertising on those pages?

Agency 93

Agency Trends Marketing Survey 93

Sword and the Script

MAY 14, 2019

The pie chart provides an aggregate view: The bar chart provides a monthly comparison which I think helps you get focused on the events that tip the share of voice balance in your favor: 4) Giving PR the capacity for marketing attribution. Onclusive is on all the major social media channels: Twitter , Facebook and LinkedIn.

Case Study 117

Case Study Software Data Web 117

PR Conversations

JULY 24, 2014

A comparison of practices implemented by two of the world’s most-venerable auction houses should more-clearly illustrate this topic regarding Art PR. If you share any of her enthusiasms, Jiamin invites you to contact her by email , or via Linked, G+ or Twitter. _. Christie’s versus Sotheby’s.

Marketing 87

Marketing Communications Video Reputation 87

Sword and the Script

DECEMBER 20, 2022

This fragmentation will affect PR, marketing and advertising pros as we try to keep up with changing attitudes and trends to get our messaging through to the right people.”. A reset on advertising spend. Tressa Robbins , Customer Onboarding VP/Content & Social Media Manager, Burrelles. AI writes the editorial calendars.

Marketing 189

Marketing Content Marketing Data Social Media 189

Mindful Marketing

NOVEMBER 6, 2022

Some telltale signs of the fakes are the model-worthy headshots, scarce background info, few existing contacts, and no recent posts. While digital manipulations of static images have some potential to portray alternate realities, they pale in comparison to what deepfake video can do.

Marketing 77

Marketing LinkedIn Technology Comparison 77

Communications Conversations

JULY 18, 2017

Now, those stats pale in comparison to platforms like Snapchat (301 monthly active users), Instagram Stories (200 million monthly active users) and even Twitter (313 million active monthly users). But, full-blown advertising options aren’t in cards just yet. Contact me if you need custom WordPress plugins or website design.

Instagram 60

Instagram Comparison Video Marketing 60

Sword and the Script

JULY 9, 2019

Here’s the data: 16.74% across all markets according to Constant Contact; 17.92% across all markets according to Campaign Monitor; Campaign Monitor also says Thursdays have the highest open rates; 18.89% across all [US] markets according to GetResponse; 19.3% 7.43% across all markets according to Constant Contact.

Study 92

Study Marketing Data Analysis 92

Sword and the Script

DECEMBER 24, 2019

Advertising is a distant third. By comparison, the research site WARC placed the larger category of marketing technology across North America and the UK at $52 billion in late 2018. Nearly 70 percent of marketers surveyed believe that ‘digital growth in advertising has come at the expense of the quality of creative.’

Marketing 78

Marketing Publicity Survey Study 78

Maxim Behar

MARCH 11, 2021

But tourists need to be careful at all cost, so that in the end they have great guarantee they will not come into contact with infected people. This implies, by an arbitrary comparison I will make, for Bulgaria to have 30-35 million tourists every year in order to hold the same proportions as the Seychelles.

Tourism 52

Tourism Government Hotels Travel 52