Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. If we have to work diligently for our customers, and this is now mandatory, we need to manage their brands, messages and products more than ever. 24.11.2020.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. With so much competition in the marketplace, how can brands stand out? Maybe, but maybe not.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year.

Fashion 255

Fashion Reputation Social Media Brand 255

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. My own predictions are listed at the very bottom.

Marketing 192

Marketing Content Marketing Data Social Media 192

Cision

MAY 14, 2015

The CEO of Social Media Explorer, Nichole Kelly spent 15 years as a brand-side marketer working for organizations such as Sherwin-Williams and The Federal Reserve Bank. In the last five years, we’ve watched as popular platforms gain larger audiences and then get inundated with brands trying to capture the audience’s attention.

Social Media 120

Social Media Advertising Advertising Healthcare 120

Cision

MARCH 2, 2016

And if you don’t have a plan, your brand reputation could take a hit. In this interview, he discusses how brands can maintain a strong reputation, why content is no longer king and where integrated communication is headed. What are some of the biggest challenges brands face in terms of reputation management?

Reputation 120

Reputation Newspapers Journalism Instagram 120

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. I have immensely talented colleagues at Austin & Williams: Madison Avenue veterans and young, inspirational creatives. How can brands keep up?

Enterprise 227

Enterprise Agency Radio Fashion 227

Konnect Agency

JANUARY 7, 2022

The key is to attract qualified business-minded prospects who are aligned with your company values and can help your brand successfully grow. In addition, franchise PR experts can help develop content to attract leads through creative press releases and secure press placements in notable outlets, blogs, podcasts, landing pages, and more.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

The key is to attract qualified business-minded prospects who are aligned with your company values and can help your brand successfully grow. In addition, franchise PR experts can help develop content to attract leads through creative press releases and secure press placements in notable outlets, blogs, podcasts, landing pages, and more.

Agency 52

Agency Local Newspapers Interviews 52

Maxim Behar

SEPTEMBER 5, 2021

Well, I usually respond that in such case we couldn’t cooperate, because these days the communication between the brand and the audience happens exactly through Facebook, Instagram, LinkedIn, Twitter, TikTok, etc. Making decisions on behalf of our clients, we become part of the brand management team.

Meeting 98

Meeting Advertising Advertising Agency 98

Flack's Revenge

JULY 25, 2014

My topic was inspired by reviews of the book The Invisibles – which highlights the artistry of behind-the-scenes workers vs. the vanity of self promoters and personal brand builders. Why not allocate a portion of the personal brand building time budget to defending and educating about our field? PR is not advertising.'

Education 120

Education Advertising Advertising Newspapers 120

Maxim Behar

MARCH 6, 2022

And then when I came back, I started Standard Daily as one of the first, if not the first private newspapers in Bulgaria, in my native country Bulgaria where I live. So, I started off with a so-called advertising agency at the very beginning and then turned step by step. And this is the advertising, public relations, and digital.

B2B 52

B2B Communications Media Newspapers 52

Stephen Waddington

DECEMBER 15, 2021

It promised to dislodge traditional media and enable any individual, organisation or brand to become a publisher. Steve Earl and I captured many of these shifts in organisational communication in Brand Anarchy and Brand Vandals. Three decades on I’m less positive. The network effect and friction are strong.

Publicity 128

Publicity Government Guidelines Facebook 128

Cision

MARCH 3, 2016

Want to get more media coverage for your brand? Our team was very creative with our outreach, aggressive, fast and nimble. First and obviously, newspapers are still struggling with advertising dollars, yet some bloggers are being weeded out as not as influential. Learn 71 ways with our free tip sheet!

Newspapers 120

Newspapers Creativity Mobile Agency 120

Action PR

SEPTEMBER 11, 2019

When creating ‘buzz’ around a brand, one of the key aspects is ensuring that brand is mentioned in the media as much as possible. Coverage isn’t just limited to national newspapers (although those do tend to be the favourites). But what do you do if your brand doesn’t have any news to share?

How To 40

How To Exercises Newspapers Study 40

Prakkypedia

SEPTEMBER 20, 2014

Promoting your cause or your brand, or having conversations with your community, is not all about media releases. You don’t always need a news article to gain attention – the Letters pages of newspapers are still popular and may get you the attention and audience you’re after. Be creative with job advertisements.

Conference 112

Conference Newspapers Community Advertising 112

Doctor Spin

DECEMBER 22, 2023

Shep Gordon is a well-known figure in the entertainment industry, renowned for his innovative and creative approach to public relations and talent management. Shep Gordon recognised this incident’s potential to enhance Cooper’s brand as a shock rock artist. Shep Gordon had a knack for “making parents angry.” Shep Gordon.

Wikipedia 52

Wikipedia Reddit Local eBook 52

Cision

AUGUST 9, 2016

Before you create any brand communication, you must ask yourself: Will my audience care? In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. What drew you to the field of public relations?

Crisis 0

Crisis Reputation Study Social Media 0

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Waxing UnLyrical

DECEMBER 11, 2013

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. The falling rupee has hit many Indians, and seems to have caught up with the Indian media in the past few months.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Stephen Waddington

JUNE 16, 2019

Newspaper brands continue to suffer as readers shift from print to digital. It’s the story that has played out over the past two decades as advertising revenues have shifted from print to online. Facebook and Google account for almost 60% of the online advertising market. This isn’t news.

Print 60

Print Storytelling Newspapers Advertising 60

Cision

JANUARY 13, 2017

If used consistently, and over a long period of time, these tools are the best way to enhance brands in the marketplace. How can brands keep up? Brands need to keep a pulse on the marketplace and innovate! I envision PR raising the levels of brands even higher! How can PR professionals keep up?

Local 120

Local Radio Community Tools 120

NewsWhip

MAY 27, 2021

Brand relevance versus brand reputation | Jump to text. Wellness brands during the pandemic | Jump to text. Influence of local newspapers | Jump to text. Companies have scaled back their advertising. In fact, from 2019 to 2020, there was a 42% dip in advertising to newspapers, so this was already happening.

Healthcare 78

Healthcare Storytelling Communications Local 78

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Maxim Behar

JANUARY 31, 2024

Even recently made his debut in the US hip-hop and rap scene with a smashing hit called “PR We Are” which seems to be the first very song written and reached global charts about this so creative business. “ has emerged as a standard-bearer for precision in Public Relations, synonymous with innovation and creativity.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. It’s not a bad take.

Interviews 101

Interviews Publicity Technology Social Media 101

Sword and the Script

JUNE 18, 2019

11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 30) “Marketing and branding strategy.”. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 115) “Advertising.”.

Employee 149

Employee Print Writing Survey 149

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. The issue lies in the inability of PR to achieve its value.

Government 103

Government Education Print Ethics 103

PR Fuel

SEPTEMBER 18, 2018

You must always focus on finding a creative news angle. It shouldn’t read like an advertisement for your product. Be creative. While these stories are interesting to you, they are not going to be interesting to 99% of people who read newspapers or other media. Otherwise, what the heck are you writing about?

Writing 118

Writing Newspapers Report Data 118

Doctor Spin

MAY 30, 2023

Barnum (1810–1891) was a savvy publicity showman, one who impacted particular aspects of public relations and advertising, primarily event planning, event promotion and true publicity/media coverage. He regularly used innovative and creative advertising techniques to capture the public’s attention. The power of a brand.

Publicity 52

Publicity eBook Ethics Resources 52

The Hoffman Agency

MARCH 20, 2017

Unlike advertising agencies, PR agencies promote companies or individuals via earned media (i.e., editorial coverage on newspapers, magazines, TV programmes), as compared to paid media (i.e., advertisements). In other words, the PR consultant is a salesperson. Selling an intent.

Publicity 63

Publicity Construction Agency Advertising 63

NewsWhip

APRIL 28, 2021

The effect of brands helping during the Covid-19 pandemic. Kirsty O’Connor leads the Innovation + Creative Hub in Dubai for H+K, supporting the Middle East, Turkey, India, and Africa region (METIA). And just like Kirsty, I’m also part of the Innovation and Creativity Hub, which Singapore is the hub for Southeast Asia.

Consumer 78

Consumer Measurement Local Data 78

Cision

FEBRUARY 11, 2016

What do you think the keys are to protecting a brand’s reputation? You have probably heard the industry axiom that goes something like, “a brand is a promise; a reputation is a promise kept.” My daily newspaper of choice is…The Washington Post. And I hope I can help the firm enhance its reputation nationally and internationally.

Public Affairs 120

Public Affairs Trends Reputation Newspapers 120

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. Exhibit A: The Death Knell of “Advertising’? What is even worse is that I know the people who are making it now that I’m going to hate it.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). There is no physical medium as is the case with printing newspapers to distribute to vendors who then sell them.

Ethics 52

Ethics Communications Print Television 52

PR Fuel

MARCH 17, 2020

PR helps small businesses build brand awareness and credibility. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. Advertising is probably the most obvious way to bring attention to your business.

Publicity 63

Publicity Small Business Advertising Advertising 63