The Proactive Report

OCTOBER 21, 2020

And gaining attention, affinity, and trust is the goal of PR. A lot has been said and written about how technology has changed the practice of PR. For a while, we were making a distinction between traditional PR and digital PR. But, if you are doing PR right, there is no difference. That’s the easy part.

Leadership 162

Leadership Pitching Social Media YouTube 162

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. However, I believe that the PR agencies should take this as an opportunity rather than a challenge. Will India See a Rise in Digital PR?

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Sword and the Script

APRIL 2, 2024

And now onward with this month’s PR Tech Sum. >>> Sword and the Script Media can help with B2B marketing, PR and social media. It grew eventually into a tech-based email list that was free for users with an advertising model. PR tech briefs and mentions Mobile app for Notified PR platform.

Reddit 176

Reddit Software B2B Technology 176

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

Radio 64

Radio Pinterest Television Government 64

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 83

Social Media Pitching Media LinkedIn 83

Doctor Spin

FEBRUARY 14, 2024

In this blog post, let’s look at the differences between public relations and marketing. This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion.

Publicity 52

Publicity Marketing eBook Public Affairs 52

The Proactive Report

JULY 10, 2014

Digital PR Tip: Remarketing. Is remarketing a valid PR tactic? Native advertising (branded content) has blurred the line between between advertising and PR. Using social advertising to amplify your content is a skill every PR practitioners should master. Social Media Marketing Tips'

Facebook 171

Facebook Advertising Advertising Digital PR 171

5W PR

SEPTEMBER 13, 2023

Embracing integrated digital media planning empowers businesses to build strong connections with their audience, enhance brand visibility, and achieve their campaign objectives with greater efficiency and impact. Choosing relevant channels Not all digital channels are suitable for every brand awareness campaign.

Brand 78

Brand Branding Media Resources 78

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 60

Social Media Pitching Media LinkedIn 60

Norton's Notes

OCTOBER 13, 2014

Digital PR Budgets. When it comes to the growth of digital PR, 62% of those surveyed reported that their budgets for digital and social media have risen in the last 12 months, while the same number expect budgets to increase in the next year. Let’s take a closer look at these trends.

Digital PR 45

Digital PR Trends Training Media Training 45

The Proactive Report

SEPTEMBER 21, 2017

September is AMEC’s Global Measurement Month with many events around the world focused on PR measurement. Advertising Equivalency Values, where you measure the value of your media coverage by calculating how much an equivalent advertisement would cost.) Why does anyone read your blog posts or articles?

Measurement 113

Measurement Analytics Course Advertising 113

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. How do today’s PR teams keep up? Think about how you can make the most of a PR win. Sometimes all it takes is adding one task to your team’s workflow.

Conference 59

Conference Consumer Social Media Google 59

5W PR

SEPTEMBER 13, 2022

When it comes to investing in digital marketing, it’s important for companies to stay on top of the latest trends in this industry to invest in the right strategies. Now, Pinterest has announced that it’s opening up the new content format to companies, as they can now advertise with Idea Ads.

Trends 78

Trends Pinterest Product Launch Instagram 78

Rock the Status Quo

JANUARY 1, 2015

Not in the actual review, since that would negate the value of an unbiased third-party review – but on social media. Instead of burning up their budgets on advertising, it would be fantastic to see them invest in building their communities. Digital PR' Why not thank them? Then help them gain visibility.

Brand 100

Brand Branding YouTube Social Media 100

Doctor Spin

MARCH 23, 2023

To clarify these distinctions, I’ve defined the four types of influencer marketing in this blog post. Please support my blog by sharing it with other PR- and communication professionals. For questions or PR support, contact me via jerry@spinfactory.com. Thank you for reading this article.

Marketing 52

Marketing Tools Blogging Advertising 52

Stephen Waddington

SEPTEMBER 17, 2019

Print news media under threat is not an exclusive. But what of its future asks Jessica Pardoe in this guest blog. We consume news through TV, mobile apps, PC and social media. Clickbait and advertising excess Media outlets such as The Daily Mail, The Sun, and The Mirror flourish in digital and print.

Print 60

Print Newspapers Media Advertising 60

The Proactive Report

JUNE 18, 2021

PR should be the first thing you do and it should be done every day. In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” The top of the funnel is filled by PR. Working with influencers has always been a part of PR.

Small Business 213

Small Business Fashion Groups Local 213

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

5W PR

APRIL 8, 2021

Communication has been dramatically changed by social media. With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Engineering 128

Engineering Writing Social Media Tools 128

Bianchi Biz Blog

DECEMBER 2, 2021

3) We don’t need PR, we only have 15 automaker customers, and they know our salespeople. Media coverage in the right media outlets is viewed to be up to 10 times more credible that advertising or sales promotion messages. 6) We don’t need PR, because we’re using social media to reach our customers.

Automotive 68

Automotive Technology Engineering Trade Shows 68

PR in High Definition

MAY 28, 2015

With the amount of online content and social media in our everyday lifestyle, it’s no surprise that digital PR campaigns are now an important staple in modern PR and advertising. The post Firefly harnesses influential vlogger to build client’s profile appeared first on Firefly Communications.

Digital PR 48

Digital PR Advertising Advertising Social Media 48

Critical Mention

NOVEMBER 18, 2018

In the PR business for over 12 years, Sarah Evans began her career as a consultant for names like Walmart, PayPal and Cisco then ultimately built her company Sevans Strategy from the ground up. Sarah: I had never experienced a faster way to invite, connect and share than with the emergence of social media. SCHEDULE A DEMO.

Interviews 80

Interviews Strategy Social Media Digital PR 80

Sword and the Script

MARCH 11, 2017

A little more than a year ago, I recommended four Chrome extensions for digital PR professionals and episode #75 of the Growth Marketing Toolbox podcast by Nicholas Scalice tipped me off to a few more. He publishes notes to the podcast on Earnworthy , his company’s blog: 7 Chrome Extensions for Marketers. Talk to Us!

Tools 68

Tools Marketing Advertising Advertising 68

Rock the Status Quo

JUNE 30, 2015

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. Sure, you can post on your own blog all day long, but success stops there, with your website never growing in reach or popularity.

LinkedIn 100

LinkedIn Brand Branding SEO 100

Wildfire

AUGUST 1, 2018

While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. The same was pretty much true of PR. After all, we won an award for it a month or so ago.

Measurement 49

Measurement Analytics Google Agency 49

Landis PR

JANUARY 16, 2024

Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. For the original blog, please visit here. Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business.

Agency 59

Agency Internal International Meeting 59

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. However, there are some interesting indications.

Digital PR 60

Digital PR Training Report Social Media 60

The Hoffman Agency

SEPTEMBER 7, 2020

As you can imagine, these clients prefer to keep the details such campaigns private, but I’ve secured permission from our leadership team to pull back the curtain and delve into the nitty gritty behind one of Hoffman’s own recent B2B Facebook advertising campaigns. Let’s get started! b) Retargeting B2B audiences with Facebook Pixel.

Advertising 36

Advertising Advertising B2B Facebook 36

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

5W PR

SEPTEMBER 19, 2023

This has ushered in a new era where traditional PR strategies coexist and interact with innovative digital techniques. Navigating this evolving landscape of digital PR requires a keen understanding of the opportunities and challenges that the digital age presents.

Viral 78

Viral Digital PR Storytelling Reputation 78

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Buzzstream

MAY 2, 2024

We’ve got a couple of different tools for social media. And it’s actually my favorite tool set in our toolbox because personally I’ve spent hundreds of hours internally linking blog posts and pages together. At our first company, we had at one point, something like 2,500 blog pages on our site.

Internal 118

Internal International Insurance Insurance 118

Cision

OCTOBER 19, 2015

PR professionals are no longer solely responsible for communication. Now, they’re also in charge of social media and content marketing. Successful PR professionals are embracing these activities and combining them to make their jobs easier. The key to successful PR is no longer creating the best content.

Infographics 120

Infographics SEO Engineering Strategy 120

Doctor Spin

MAY 21, 2023

Retainer PR agency. You pay a monthly fee for chosen PR services with a retainer PR agency. This could include senior advisory, media outreach, content creation, social media management, and more. Media relations. Digital PR. Marketing PR. Industry PR (B2B).

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. Your blog is just not working and you’re wondering why. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Author of 27 Blogging from Paradise books. Still reading?

Communications 81

Communications How To Blogging Content Marketing 81