Deirdre Breakenridge

MARCH 12, 2015

The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. PR pros are “ tech testing ” by rolling up their sleeves and learning how to develop infographics with the help of tools including Piktochart and Vizualize.me.

Creativity 150

Creativity Web Social Media Data 150

5W PR

JUNE 28, 2018

Of course, the stories any PR company create need a few features to make them truly incredible, including: Emotion. Integrating visuals like infographics, pictures, and videos into the marketing mix can give brands the edge when it comes to engaging with important customers. Shareability.

Storytelling 60

Storytelling Infographics Agency Strategy 60

Sword and the Script

JUNE 12, 2018

This was, of course, a very embarrassing. As PRWeek reported : “Of course, the ‘draft’ was intentionally sent to relevant media outlets to earn coverage of the limited time menu item. wrote Siftrock in a press release about being included as one of the nearly 7,000 other logos on the marketing technology landscape infographic.

Creativity 60

Creativity Infographics B2B Corporate 60

Beyond PR

DECEMBER 15, 2016

This infographic, produced by The George Washington University’s online Masters of Public Relations, explains. For starters, it is important to distinguish between advertising and PR. A solid PR campaign can boost advertising, but advertising is no substitute for a comprehensive approach to PR.

Measurement 40

Measurement Infographics Advertising Advertising 40

The Proactive Report

DECEMBER 24, 2015

That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Blog Posts. Infographics. There are many ways to distribute and amplify your content: Social advertising. Post on your blog. Guest posts on influencer blogs. Original images.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Blog Posts. Infographics. There are many ways to distribute and amplify your content: Social advertising. Post on your blog. Guest posts on influencer blogs. Original images.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Blog Posts. Infographics. There are many ways to distribute and amplify your content: Social advertising. Post on your blog. Guest posts on influencer blogs. Original images.

Digital PR 100

Digital PR Analytics SEO Measurement 100

5W PR

NOVEMBER 2, 2016

But when paired with other advertising methods, PR is a great way to leverage those marketing efforts. However, a news story, well-written white paper, or a relevant infographic will remain posted on credible sites and circulated for many years, each time driving shoppers back to your business. Build a strong media network.

Publicity 87

Publicity Case Study Infographics Energy 87

Shift Communications

JANUARY 16, 2018

And of course, that includes news organizations, corporate Facebook pages, pre-recorded videos, things like that. [00:01:02] There’s everything from snapchat and you know there’s Instagram which is a Facebook property of course. When was the last time that you created an infographic? 00:07:24] Your Blog.

Facebook 116

Facebook Video Brand Branding 116

MaccaPR

JANUARY 21, 2016

In today’s hyper-digitalized marketing world, consumer brands must take a hard look at how they distribute content - infographics, e-books, videos, recipes and more - online. Brands can reach consumers in a way that advertising and other traditional marketing can’t touch. Bloggers can also sell the rights to their blog posts to brands.

Consumer 48

Consumer Infographics SEO Blogging 48

MaccaPR

MAY 3, 2019

Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. Of course, if it’s a really big name, the added stress can be worth it!”. And for God’s Sake, Podcasts are Not Advertising. How to Position Your PR Spokesperson as the Perfect Podcast Guest.

Company 113

Company Interviews Print Pitching 113

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

ReimaginePR

JUNE 27, 2016

On top of having a website, you need to build an interactive blog that engages and inspires your audience. Your content must provide some sort of value to your potential customer—through email courses, e-guides, or opt-ins for example—before they’ll even consider becoming an actual customer (i.e. Media Kits Are a Must-have.

Reputation 120

Reputation Brand Branding Product Launch 120

Communications Conversations

OCTOBER 16, 2017

The greatest joy: being able to chart your own course and nurture young talent, watching newbies grow into commanding PR professionals. I spend about two hours a day on LinkedIn and Twitter, along with contributing to the MaccaPR blog, while our agency’s social media director, Christina Milanowski’s (Editor’s note: Former PR Rock Star!

Agency 113

Agency SEO Social Media Pinterest 113

Sword and the Script

DECEMBER 13, 2016

Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. This becomes a theme or column for a monthly blog post. For example, upload the slides to SlideShare and embed the presentation in the blog post.

B2B 60

B2B Infographics Interviews eBook 60

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. Of course, it’s not a zero-sum game. A Costly Strategy: Advertising. Advertising is probably the most obvious way to bring attention to your business. That’s the pro.

Publicity 67

Publicity Small Business Advertising Advertising 67

ReimaginePR

JULY 18, 2016

That same Impact infographic tells us that, “By merely mentioning the word ‘video’ in the subject line of an e-mail campaign blast, the click through rate increased by 13%,” which is huge! Of course, you’ll want to include the word “video” in your subject line just as the statistics encourage.

Video 120

Video Infographics Brand Branding 120

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator.

How To 48

How To Media Print Real Estate 48

PR Fuel

SEPTEMBER 18, 2018

It shouldn’t read like an advertisement for your product. Instead of sending a regular press release, use an infographic to tell your story. Of course the story became about how bad the press release was rather than what Citigroup wanted. Of course, that’s a big if for some people.

Writing 118

Writing Newspapers Report Data 118

Shift Communications

APRIL 2, 2015

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. Digital Advertising – Specifically starting with paid social media promotion.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Buzzstream

AUGUST 13, 2018

So, if you get a site from a “name.wordpress.com” blog, DA will will credit the “wordpress.com” parent URL when factoring their score, whereas DR will not. These sites are certainly not necessarily bad (they may be fantastic up and coming blogs), but they’re not going to provide a good cost/benefit ratio for your outreach efforts.

Google 117

Google Measurement Advertising Advertising 117

Communications Conversations

APRIL 6, 2016

Do they have a blog? Or, what about Katie Briggs, who used an infographic as her resume to land a job in advertising. Of course not. If yes, look for ways to engage them there (common interests are a good start!). Comment on it–but look to add value. Are they involved with PRSA? But, they definitely get noticed.

Meeting 60

Meeting LinkedIn Creativity Infographics 60

Buzzstream

APRIL 10, 2019

Of course, you don’t always have to be so formal. But please, don’t just mention them once on Twitter or leave a cursory blog comment. If you’re going to throw some advertising muscle behind your piece, now’s the time to get images and messaging put together for those. Pull data or facts and create an infographic.

How To 125

How To Data Community Groups 125

PR Fuel

OCTOBER 16, 2018

Of course, every reporter has his or her own preferences, so it’s always helpful to find out what their “best time” to be reached is. As it relates to the first point, you need to write compelling subject lines that don’t sound like advertisements or generic, boring stories. You can blog about it, too.

Web 40

Web Pitching Local Report 40

MaccaPR

NOVEMBER 10, 2015

The event’s DISRUPTORS theme was designed to convince marketers to take notice of tactics that were new or outside of their normal course of action in business. Luckett says marketers should stop focusing on outdated tactics - such as banner ads - and instead look at what attracts a non-cognitive response, such as infographics, videos or art.

Marketing 48

Marketing Social Media Video Mobile 48

Beyond PR

AUGUST 4, 2016

Of course, your competition and other brands have the same opportunities. Instagram only allows links in a post when it’s a paid advertisement. Diversify the content you pin by including images, GIFs, videos, infographics and Cinematic (animated) pins. Quotes and infographics are a hit with users of this platform.

Social Media 40

Social Media Pinterest Media Marketing 40

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Writing a blog post? Answering an email inquiry about the status of the blog post?

How To 60

How To Software System Employee 60