Shift Communications

JUNE 24, 2016

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Strategies. The four advertising strategies to drive attention, awareness, trust, and behavior are syndication, brand building, direct response, and retargeting. Let’s explore each of these.

Advertising 109

Advertising Advertising Strategy Publicity 109

Buzzstream

FEBRUARY 9, 2024

Google doesn’t like it when link builders try to game the system, and they regularly take steps to discourage this. Gray hat tactics aren’t explicitly banned by Google but are looked down upon. Building links is supposed to take work. Usually, the more effort it takes, the more valuable the link.

Google 71

Google Infographics Pitching Resources 71

Sword and the Script

DECEMBER 31, 2016

In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. After seven years of blogging, and 570+ posts, this struck me as a natural progression. I kept blogging too. 6) Google Hangs Up on Popups and Hangouts [UML].

Blogging 110

Blogging Content Marketing B2B Social Media 110

The Proactive Report

JUNE 29, 2015

Google has acknowledged and confirmed that the “Phantom Update” many publishers suspected had occurred in May is real. The update is about how Google assesses content quality and there were changes to its core ranking algorithm in terms of how it processes quality signals. Quality Content Checklist.

Google 100

Google Training Engineering Web 100

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Linking to blogs or articles that feature your expertise are also great ways to present your brand. Provide personal observations and opinions on the latest news; for example, what privacy updates mean for advertising or lessons to learn after a company’s been breached. If you’ve spoken at industry conferences, upload the video.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. How Long Should a Blog Post Be?

B2B 68

B2B Measurement Blogging Community 68

Waxing UnLyrical

JUNE 13, 2012

Tootzypop , the lifestyle blog I founded for savvy women over 40 , is no exception. In women’s online media, the formula is one part fashion and beauty, one part yoga and fitness, one part recipe swap, a ginormous dose of mommy blogging; mix and cover with a thick frosting of e-shopping. Blogging Upstream.

Blogging 99

Blogging Fashion Writing Community 99

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? We’ve been trained now over the last 10 years to Google everything extensively. We go on Yelp, we go on Google, we go on social media, we ask friends, we have that control now and we expect no less when it comes to making important decisions. MARCH 26, 2021. Watch webinar.

Advertising 131

Advertising Advertising Data Reputation 131

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Our agency’s been helping clients with search engine optimization (SEO) and pay-per-click (PPC) online advertising for seven years. How dominant is Google now in search?

SEO 98

SEO Interviews Blogging Engineering 98

5W PR

OCTOBER 18, 2018

Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York. How have you seen the advertising industry evolve over the past 5 years?

Advertising 89

Advertising Advertising B2B Creativity 89

Stephen Waddington

JANUARY 23, 2019

A recent blog post explored using paid media as part of an integrated PESO campaign. How to run a paid Google campaign Google Ads enable you to appear in search results for search terms or keywords. The benefit of a paid search campaign is that people using Google are pre-qualified. Create your ad.

LinkedIn 91

LinkedIn Google Facebook Twitter 91

Shift Communications

DECEMBER 26, 2016

If you’re an avid (or even a sometimes) reader of the SHIFT blog, then you already know data-driven public relations is something we know well. Google Trends, Google Correlate and Think with Google are three of the tools we use most often. Google Trends. Google Correlate. Think with Google.

Google 98

Google Data Pitching Tools 98

Shift Communications

JULY 18, 2016

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Measurement. In this final part in our series, how do we measure our advertising? Properly and completely deployed, these two products can measure the impact of digital advertising.

Advertising 60

Advertising Advertising Measurement Publicity 60

5W PR

NOVEMBER 20, 2023

It represents a significant shift in the advertising landscape, and brands that adapt to these changing preferences stand to benefit. Audio marketing Audio-first marketing is a digital advertising approach that prioritizes audio content to reach and engage target audiences effectively.

Marketing 78

Marketing Advertising Advertising Consumer 78

Cision

APRIL 18, 2017

Owned media is content you create on a platform you own, such as your company’s website or blog. Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. Go back to your list of 10 keywords or phrases and, one-by-one, type them into a Google search bar.

Exercises 198

Exercises Google Writing Blogging 198

Remote PR Jobs

SEPTEMBER 25, 2023

After you have built your initial campaign and chosen the messaging to use on your site, social pages, paid advertising and content marketing, it’s up to the PR team (or whoever is wearing that hat) to amplify your message with press coverage. Tools like Google Trends can help you keep track of the progress you’re making during outreach.

Publicity 100

Publicity Marketing Pitching Google 100

5W PR

APRIL 21, 2023

It includes blog posts, photos, videos, reviews, and social media posts. Consumers can leave reviews of a brand’s products or services on platforms like Yelp, Google, or Amazon, which can establish trust and credibility with other consumers. Consumers can create blog posts and videos about a brand’s products or services.

Consumer 88

Consumer Video Social Media Community 88

5W PR

APRIL 10, 2023

Badged partners manage campaigns across Meta technologies, including Facebook and Instagram, while meeting the highest standards of performance and leveraging Meta expertise and exclusive tools to help social media advertisers generate the best results for their campaigns.

Engineering 88

Engineering Advertising Advertising Agency 88

Deirdre Breakenridge

NOVEMBER 11, 2019

A Guest Post by Christy Maguire, Graduate Student at American University, PR Expanded Blog Contest Winner. Earlier this year, Google began including direct podcast links in its search results , providing an immediate opportunity for potential listeners to discover and sample podcasts. Be sure to advertise this before the event.

Community 206

Community Nonprofit Conference Social Media 206

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results.

Infographics 235

Infographics Case Study Content Marketing Video 235

Ronn Torossian

MARCH 27, 2015

With unsurpassed market share, a dominant global online advertising network, and the ability to single handedly impact a website’s PageRank, it is no wonder companies and search engine optimization (SEO) professionals are ever vigilant when it comes to any potential Google algorithm change.

Company 150

Company SEO Engineering Google 150

The Hoffman Agency

SEPTEMBER 7, 2020

As you can imagine, these clients prefer to keep the details such campaigns private, but I’ve secured permission from our leadership team to pull back the curtain and delve into the nitty gritty behind one of Hoffman’s own recent B2B Facebook advertising campaigns. Let’s get started! b) Retargeting B2B audiences with Facebook Pixel.

Advertising 36

Advertising Advertising B2B Facebook 36

Sword and the Script

OCTOBER 20, 2020

Which organizations, blogs, anything communications/PR, do you recommend subscribing?” I’m grateful to whoever mentioned my work; this blog has been publishing for more than 10 years. PR blogs You have to keep an eye on blogs because blogs come and go – countless PR blogs used to be great that no longer publish.

Resources 123

Resources Publicity Reddit Interviews 123

Bianchi Biz Blog

SEPTEMBER 7, 2023

With fewer reporters than ever covering the supplier beat, those that are left are being asked to do more in terms of covering broader beats, filing more frequent stories across traditional and digital platforms, doing social media promotion, and creating blog posts, videos, webinars and other content.

Automotive 73

Automotive Media Mobile B2B 73

Cision

OCTOBER 19, 2017

Using keywords that will help the right people find your website is essential for every facet of your marketing strategy from search engine optimization to social media to blogging to PR. Also, pay-per-click ads will be easier to create for your advertising experts once you have identified the keywords that you want to be known for.

Brand 208

Brand Branding How To SEO 208

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. At the same time, browser companies like Apple, Mozilla and Google have taken aim at cookie-based tracking. CTV ad spend alone will rise to $7 billion by year’s end. DOOH is hot.

Privacy 156

Privacy Advertising Advertising Data 156

PRSay

MAY 9, 2023

Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs. It’s unlikely that any amount of paid advertising would have built the same value for the brand. EMV is starting to sound like a reincarnation of AVEs.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

NewsWhip

DECEMBER 14, 2022

In November, however, it was a single tweet from the billionaire that inevitably resulted in Apple and Google making headlines for a more specific reason. It began with a tweet from political commentator Liz Wheeler who asked if Musk would consider creating his own smartphone if Apple and Google removed Twitter from their app stores.

Brand 78

Brand Branding Google Instagram 78

Shift Communications

APRIL 13, 2015

Will a blog post go viral? You can have that, and you only need Google Analytics(tm) and an alarm clock to do it. Open up Google Analytics. Go to your general audience overview in the regular Google Analytics reporting. Set the time frame in Google Analytics to today, then go to Acquisition > Source/Medium.

Analytics 60

Analytics Google How To System 60

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

Although some call it “free advertising,” public relations isn’t free. We helped another tech startup gain notoriety far beyond its size by arranging for it to comment publicly on key moves by category leaders like Apple and Google. It’s not even cheap.

Banking 327

Banking Financial Employee Technology 327

5W PR

JULY 18, 2023

Advertising Online advertising can significantly boost a brand’s visibility and drive targeted traffic. Consider running paid campaigns on platforms like Google Ads, Facebook Ads, or Instagram Ads. Regularly create valuable and shareable content to attract backlinks and increase the website’s authority.

Brand 78

Brand Branding Engineering Analytics 78

Waxing UnLyrical

FEBRUARY 28, 2012

I have read a few “How to use Google Plus for Business” posts and presentations. They all focus on search results and the power of Google. While I do not have a Facebook Page, my Google Plus result comes up third in search: I did a test for Chobani and Pepsi. Next of note is Google Places. This is true.

Google 66

Google Facebook Local Twitter 66

ReimaginePR

JULY 25, 2018

It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. and the almighty Google. A couple of key terms that we’ll be using moving forwards: AdWords – The pay-per-click advertisement program that Google uses. A great example is Google Analytics. Unfamiliar?

SEO 211

SEO Tools Engineering Google 211

NewsWhip

FEBRUARY 28, 2023

Instagram carousels lack the quick, “get to the point” advertising that so many want to see. duolingo every time you open Google Translate, I lose a feather. Instagram Reels are short videos within the Instagram platform that offer brands the same quick advertising format that TikTok offers. Data backs it up.

Video 148

Video Brand Branding Instagram 148

The Proactive Report

SEPTEMBER 21, 2017

Advertising Equivalency Values, where you measure the value of your media coverage by calculating how much an equivalent advertisement would cost.) Why does anyone read your blog posts or articles? If you are tracking blog readers, you should go go beyond the number of visitors and where they came from.

Measurement 113

Measurement Analytics Course Advertising 113

The Proactive Report

NOVEMBER 3, 2022

It’s often used to talk about “cleaning up Google results”. If you were to send some promotional item, like a postcard, or an email, or put up a billboard, etc, that would fall under the umbrella of marketing or advertising. By Mike Falkow. And while that is certainly part of the process, it’s not nearly the whole picture.

Digital PR 246

Digital PR Reputation Employee Energy 246

Cision

DECEMBER 19, 2017

percent from outbound leads like prints and advertisements. SEO research from Blacklinko shows that longer content ranks better , with the average results on Google’s first page being about 1,890 words. This applies not just to blogs but to other content channels. You’re likely to close 14.6 Create longer content.

Content Marketing 0

Content Marketing Marketing SEO Engineering 0