ImPRessions - Crenshaw Communications

AUGUST 9, 2022

For example, Street Fight covering local marketing, commerce and advertising may not generally be considered a top-tier outlet, but for our client Uberall , Street Fight is a very valuable trade and always gets the attention of audiences who count. . Make vertical trades a MUST for PR strategy.

Media 310

Media Retail B2B Journalism 310

Onclusive

JUNE 15, 2022

Including publicity into your marketing mix allows you to proactively put your positive stories in front of your audience with more credibility and relevance than traditional advertising, which can be viewed by consumers as irrelevant and suspect. In our next article, we’ll dive into applying this methodology to PR measurement.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Including publicity into your marketing mix allows you to proactively put your positive stories in front of your audience with more credibility and relevance than traditional advertising, which can be viewed by consumers as irrelevant and suspect. In our next article, we’ll dive into applying this methodology to PR measurement.

Marketing 195

Marketing Measurement Advertising Advertising 195

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. The Media Relies on Visual Storytelling. Ultimately, how profitable was the article? It’s quite surprising to see that PR professionals have not fully embraced visual storytelling.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. Storytelling brings brands to life.

Brand 149

Brand Branding Storytelling B2B 149

B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. Myth #4: PR is just advertising.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. As channels, Connected TV (CTV) and streaming media (over-the-top, or OTT) surged this year, with more advertisers investing in these platforms than ever before.

Privacy 156

Privacy Advertising Advertising Data 156

PRSay

SEPTEMBER 17, 2019

In just two weeks, the chicken mayhem had earned Popeye’s a boatload of new Twitter followers , a huge boost in profits and an estimated $65 million in free advertising. On top of standard visuals, Popeyes’ introductory video demonstrated the brand’s command of visual storytelling. Until the afternoon of Aug. Show some personality.

Product Launch 149

Product Launch Storytelling Social Media Video 149

Waxing UnLyrical

NOVEMBER 30, 2016

Chances are that most people reading this article will have forgotten those numbers by the time they reach the conclusion. Why Storytelling is So Effective. Brand storytelling you allows you to connect with your audience by allowing them to see behind the scenes of your company, into the personalities and humans that really matter.

Storytelling 40

Storytelling Brand Branding Advertising 40

Cision

APRIL 5, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Duracell has long used imagery of emergency response professionals , and toys for kids in their advertising.

Brand 252

Brand Branding YouTube Social Media 252

Sword and the Script

JULY 7, 2015

Fill up an article, video or presentation with compelling statistics and a few stories to go along with it – and people won’t recall the statistics, but they will remember the stories. There’s a certain danger, or responsibility perhaps, that goes along with storytelling. This can occur in other ways too.

Storytelling 60

Storytelling Film Interviews Policies 60

Prohibition

MAY 18, 2023

When they endorse or promote a product or service, their audience is more likely to perceive it as genuine and trustworthy compared to traditional advertising formats. Influencers are also skilled storytellers who know how to connect with their audience on a personal level. Get in contact today to find out how we could help you.

Strategy 62

Strategy Marketing SEO B2C 62

5W PR

JUNE 14, 2023

By using appealing imagery, engaging storytelling, and taste-focused marketing campaigns, brands can entice consumers to try their cheap healthy snacks. Additionally, targeted online advertising, email marketing campaigns, and interactive content can help reach a wider audience and drive conversions.

Marketing 88

Marketing Consumer Education Retail 88

Prohibition

OCTOBER 25, 2022

billion users by the end of the year, TikTok is now an essential platform for marketing, advertising – and can even be utilised for PR. Unlike advertising on social media platforms such as Instagram or Facebook, TikTok requires users to be constantly engaged with the latest trends to ensure their content has maximum reach and impact.

Strategy 71

Strategy Brand Branding B2C 71

ImPRessions - Crenshaw Communications

JUNE 18, 2019

PR is much more than a one-way broadcasting of information or storytelling; with the right research, it works as a two-way channel by responding to or tailoring messages to the right audiences. At times we underestimate the time and research required for a solid PR strategy that includes tight messaging and multiple media storylines.

Strategy 220

Strategy Measurement Advertising Advertising 220

Prohibition

JANUARY 6, 2023

When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. Storytelling is a huge part of PR and video marketing offers exactly that. Advertisers spend billions across social media platforms, targetting businesses and consumers alike with their messaging.

Video 62

Video Strategy SEO Engineering 62

NewsWhip

OCTOBER 30, 2019

While there have been about 230k articles covering the pharma industry each year since 2017, in 2017 and 2018 engagements reached the millions while the most engaged articles for 2019 so far have barely broken 250k engagements. Article count didn’t make a difference in engagements. Pharmaceutical companies’ owned media.

Pharmaceuticals 111

Pharmaceuticals Facebook Company Analytics 111

Flack's Revenge

DECEMBER 7, 2020

” How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slather it on for best results? They] launched Certs in 1956, and used the word Retsyn in all its advertising for years. Secret Sauce Origin Story. One of the secrets to building buzz, is, well, through secrets.

How To 194

How To Wikipedia Engineering Web 194

Cision

JANUARY 17, 2018

In a highly-shared article on The Atlantic recently, senior editor Derek Thompson suggested that struggling media organizations have only one option. I read your article about bitcoin. The near future of digital news may be as tumultuous as the near past,” he wrote. An assignment editor says: ‘I want to know more about X.

Pitching 215

Pitching Journalism Construction Writing 215

Cision

DECEMBER 6, 2015

From a public relations standpoint, the campaign has made a lot of positive news article highlighting how novel this partnership is. Articles ran on Variety.com , Screen Rant , Wired and even The New York Times. Disney and Google aren’t alone in their application advertising plans. Snapchat sponsored filters.

Google 120

Google Advertising Advertising Film 120

The Proactive Report

JANUARY 12, 2016

A recent article in AdAge reports that ” the emergence of skippable, blockable, opt-out-able advertising, not to mention ever-more integrated campaigns, means PR can suddenly demand more than a supporting role—and maybe even take center stage.” ” That’s great news for PR.

Real Estate 100

Real Estate Digital PR Storytelling Advertising 100

The Proactive Report

JANUARY 12, 2016

A recent article in AdAge reports that ” the emergence of skippable, blockable, opt-out-able advertising, not to mention ever-more integrated campaigns, means PR can suddenly demand more than a supporting role—and maybe even take center stage.” ” That’s great news for PR.

Real Estate 100

Real Estate Digital PR Storytelling Advertising 100

The Proactive Report

JANUARY 12, 2016

A recent article in AdAge reports that ” the emergence of skippable, blockable, opt-out-able advertising, not to mention ever-more integrated campaigns, means PR can suddenly demand more than a supporting role—and maybe even take center stage.” ” That’s great news for PR.

Real Estate 100

Real Estate Storytelling Digital PR Advertising 100

ImPRessions - Crenshaw Communications

JUNE 20, 2018

Relatively simple items like white papers, explainer videos, bylined articles, and op-ed pieces can help educate prospects in a less commercial and more credible way than advertising or SEM. A competitor was quoted in an article about your industry. Perception lags reality. You’re missing opportunities.

Education 178

Education B2B Employee Crisis 178

Contently - Strategy

FEBRUARY 9, 2021

Over at my LinkedIn newsletter , it’s the art and science of storytelling. The Nudge newsletter—published by founder and CEO Ben Young—is my go-to digest for all the branded content and native advertising news. Put a clear subscribe button on your blog homepage and article page. Some things that have worked well for us: 1.

How To 142

How To Content Marketing Banking Advertising 142

Communications Conversations

NOVEMBER 16, 2022

Here are top 5 “skills” that I believe are most valuable for social media managers: * Advertising. You can do this by connecting with your audience through the use of a compelling, empathetic, humorous or information storytelling that allows people to bond with your brand. Storytelling is the underlining theme for social media pros.

Social Media 174

Social Media Media Analytics Data 174

Communications Conversations

DECEMBER 8, 2014

And, even though search traffic isn’t an indicator of usage, I tend to agree with the insinuations in this Guardian article. P rediction: Visual storytelling will emerge as a main strategy for growing communities in 2015. Prediction: The native advertising backlash will intensify—but from brands, not media critics.

Social Media 152

Social Media Mobile Marketing Storytelling 152

ImPRessions - Crenshaw Communications

JULY 31, 2017

Our client Jim Curtis, President of Remedy Health Media, tells reporters about how patients with various conditions benefit from the emotional storytelling on his company’s site. Readership and advertiser stats support the emotional narrative and make Remedy Health a site for potential business and advertising partners to notice.

Interviews 206

Interviews Media Advertising Advertising 206

Cision

FEBRUARY 18, 2016

A Fast Company article, inclusion in Cosmpolitan’s Snapchat Story or organic content from the right influencer on Instagram all can create the same value. Conventional advertising is struggling. It’s our job to find the Snapchat storyteller as their popularity is skyrocketing. But the equation is different now.

Brand 120

Brand Branding Advertising Advertising 120

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

APRIL 7, 2015

And as the content competition heats up, brands need to find ways to distribute their content, often through paid means like syndication and native advertising. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics. Native Advertising.

B2C 120

B2C Content Marketing B2B Mobile 120

Marketwired

APRIL 12, 2016

Podcasts Can Help Advertisers Reach Niche Audiences. Most of the leading podcasts these days rely on the same group of advertisers. But the size of the audience is hardly what makes advertising unique on podcast, it’s the specificity of the audience you can reach. “If But to Attract Advertisers, Promotion is Key.

Advertising 100

Advertising Advertising Television Radio 100

Deirdre Breakenridge

NOVEMBER 16, 2016

The PRTech ecosystem only included a small swarm of companies when we first started AirPR, and now it spans more than 80 , including things like corporate newsroom publishing platforms (Pressvine), visual storytelling tools (Canva), and measurement and analytics tools (what we do). Is PRTech finally in the same ballgame as MarTech or AdTech?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

The Resolution Blog

JANUARY 31, 2020

“My advice to all the PR agencies/consultants out there who use AVEs in award entries and present them as a measure of their success, let alone lying to their clients by claiming the ‘PR value’ they achieved is equivalent to the advertising value of an article of the same word-count placed in that publication/platform, would be: grow up.”

Measurement 156

Measurement Case Study Creativity Course 156

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ The lines between marketing, advertising, and PR will continue to blur, with many companies wanting to consolidate the three efforts.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PRSay

JANUARY 3, 2018

For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. Throughout January, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession.

Publicity 167

Publicity Social Media Measurement Television 167

ImPRessions - Crenshaw Communications

MAY 29, 2018

A company’s message can be a powerful differentiator, and it should show in its communications, from social media posts to CEO bylined articles. Then all need to start the work of transforming a list of product attributes into compelling, media-ready storytelling. Your message doesn’t measure up.

Apparel 160

Apparel Construction Agency Interviews 160