PRSay

SEPTEMBER 17, 2019

In just two weeks, the chicken mayhem had earned Popeye’s a boatload of new Twitter followers , a huge boost in profits and an estimated $65 million in free advertising. Popeyes’ official social media channels hadn’t hinted at a launch, there was no long-running countdown on their website and media organizations had yet to break the news.

Product Launch 148

Product Launch Storytelling Social Media Video 148

Communications Conversations

APRIL 8, 2015

The post outlined the success the New York Times brand studio (T Brand Studio) is having with their custom advertising content (referred to as “paid posts”). We’ve seen differing stats on the “effectiveness” of native advertising. And, we’ve seen many different formats for native advertising.

Advertising 60

Advertising Advertising Trends Storytelling 60

B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. Myth #4: PR is just advertising.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Contently - Strategy

SEPTEMBER 25, 2018

One of our clients, JotForm, wrote an article (we didn’t ask them to!) They were about the same product launch, and JotForm used them side-by-side with the same budget. Maybe create a 30-second, 45-second, or one-minute video that actually explains your product and service.

Marketing 111

Marketing Video Product Launch YouTube 111

Newsfile

JANUARY 24, 2024

list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Or, what if your competitor has some great articles available online?

Trends 52

Trends Data-Driven PR Analytics Survey 52

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

MARCH 28, 2017

The PR campaign’s goals were to infiltrate the college market, and our storytelling focused on college readiness for freshmen. Most firms still deal primarily in “E” for earned, and with good reason; 62% of consumers trust media articles when it comes to making purchase decisions. It literally fires on all burners.

Measurement 120

Measurement Study Data Agency 120