Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Cision

JANUARY 2, 2018

My team and I have worked with numerous enterprise brands, so I understand the magnetic pull of Facebook’s return on investment (which overshadows most platforms besides Google AdWords ). Dan Curran is a seasoned marketing and advertising entrepreneur. And it’s killing your ability to be creative with your campaigns.

Facebook 0

Facebook Marketing Journalism Creativity 0

Sword and the Script

MAY 13, 2017

Isn’t that sort of like buying an advertisement with an ego? 3) Measuring an influencer marketing program. In B2B circles, PR, content marketing, social media and influencer relations all face the same measurement challenge: it’s non-linear. Is your agency bringing creative thinking to the table? Give our services a try.

Strategy 77

Strategy Marketing Measurement B2B 77

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Enterprise and workplace. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

SEPTEMBER 5, 2018

Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? Improve AI: Monitor, measure and adapt based on performance. Agency executives. The Marketing AI Institute was created and is powered by PR 20/20. Vice Presidents.

Conference 59

Conference Marketing Analytics Case Study 59

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.

Agency 40

Agency Marketing Financial System 40

Shift Communications

AUGUST 12, 2015

The four key takeaways for me were: PR is getting it re: measurement. YouTube is a key strategy for enterprises – and is a lost opportunity for others. Through the ability to set specific geo thresholds and key word triggers, online advertising is within everyone’s reach and budget. The power of visuals and mobile. Derek Lyons.

Mobile 60

Mobile Strategy SEO YouTube 60

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 190

Marketing Content Marketing Data Social Media 190

Shift Communications

FEBRUARY 19, 2015

Ad agencies, SEO services, Facebook, Google, Twitter, know how to scale their promotional work through technology. When you compare PR to advertising, SEO, Facebook, etc., Programmatic advertising is machine-to-machine communication. In advertising, when you put a dollar into the machine, you get a result. Christopher S.

Advertising 60

Advertising Advertising SEO Software 60

Beyond PR

MARCH 1, 2018

These are questions that enterprise marketers and their communications agencies have been asking for generations. If we ALL use reach, and advertising value equivalency in our reports, nobody will get asked the hard question about whether that actually matters!”. The people doing the measurement say it needs to get better.

Media 73

Media Measurement Enterprise Television 73

PR 20/20

SEPTEMBER 5, 2018

Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? Improve AI: Monitor, measure and adapt based on performance. Agency executives. The Marketing AI Institute was created and is powered by PR 20/20. Vice Presidents.

Conference 40

Conference Marketing Analytics Case Study 40

Sword and the Script

SEPTEMBER 10, 2016

It’s hard to measure but there’s negative consequences for not doing it.”. ” Certainly, the digital fingerprints of the web provided better mechanisms to measure indicators in these areas. It’s pretty valuable – any enterprise salesperson will tell you that – but it’s not for sale. You can’t buy it.

Marketing 60

Marketing Measurement B2B Content Marketing 60

PR 20/20

JULY 6, 2020

From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. A practicum exercise to put what we’ve learned into actionable recommendations for the agency. Agency Practicum.

Training 72

Training How To Course Software 72

Shift Communications

MAY 3, 2016

In one year, 25% of the junior staff has participated in our MT the program which gives them hands on experience with tools ranging from Google Analytics to Social Advertising, survey best practices and keyword/SEO research. For the traditional enterprise, you want to start retraining your people. But it doesn’t stop there….

Technology 60

Technology Marketing eBook Training 60

Sword and the Script

NOVEMBER 5, 2019

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. The new look and feel, called Fjord , is modeled after the simplicity found in many consumer apps – the continued consumerization of enterprise technology. What sort of data?

Internal 64

Internal International Data Media 64

Sword and the Script

MAY 8, 2018

About 20% of the social media activity is being outsourced to agencies. However, the platforms have changed as organic distribution has all but eroded in support of platform advertising models. There’s no reason businesses can’t find a non-intrusive way to do this on the enterprise side. over the next five years.

Survey 62

Survey B2B Marketing Mobile 62

Sword and the Script

JUNE 10, 2017

It’s why, as noted in the March 2017 edition of the Monthly Scripts newsletter , Sir Martin Sorrell, who leads what is perhaps the largest marketing services enterprise in the world, fears not Google or Facebook – but Amazon. Can your agency bring big ideas – and execute them? Yet that’s a post-event analysis…or is it? Talk to Us!

Trends 87

Trends Marketing Mobile Web 87

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. I oversee this, and also focus on strategy, paid advertising and event marketing. A: Start with your email database.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Stephen Waddington

OCTOBER 28, 2019

Its clients are a mix of enterprise brands such as Heineken, Mazda, NBC and Paramount and advertising agencies such as BBDO, Group M and Mother. #2 8 What’s the appropriate mix between automation and professional services in media insight, engagement and measurement? What’s Vuelio’s approach to services?

Marketing 60

Marketing Analytics Tools Data 60

Shift Communications

SEPTEMBER 8, 2015

An influencer in B2C consumer goods will have little sway and even less impact to an enterprise B2B SaaS company. The very best influencers work with brands, advertisers, communicators, and agencies to provide data back to their sponsors. Ensuring that influencers are topically aligned is a vital part of any influence program.

Social Media 60

Social Media Media Data B2C 60

Sword and the Script

MAY 14, 2019

3) Measuring the influence of coverage. You can view this measure in a couple of different ways – and the charts allow for you to drill down and take a look at the underlying coverage. In theory, this concept could definitively end the debate over PR measurement , at least from a marketing perspective. Sentiment analysis.

Case Study 118

Case Study Software Data Web 118

OnePitch

MAY 12, 2022

From tech startups to startups at heart, most of our clients are private companies on the road to a big exit, like going public or being acquired, and they span the entire tech sector: cloud, enterprise data, fintech, healthtech, cybersecurity, clean energy and social media, among others. What makes a spokesperson have repeat guest potential?

Strategy 52

Strategy Interviews Pitching Energy 52

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

AUGUST 6, 2019

I asked co-founder and COO Jered Martin about pricing for the new model and here’s what he said: “We are launching our pricing plans starting in September and will offer four tiers: free, beginner, professional, and enterprise. If you’re doing the math and thinking, gosh, I’ll just have my agency buy it for me, be careful. million.

Marketing 63

Marketing Pitching Corporate Tools 63

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). It is designed to measure the relief of concern, stress, and rage while imparting a sense of calm and relaxation.

Ethics 52

Ethics Communications Print Television 52