Polaris

DECEMBER 14, 2014

For my money, there’s no better way to acknowledge the marketer in your life this holiday season than with a book. My guidelines were as follows: I wanted a list of 3 books consisting of a favourite novel published this year, the best business book of all time and a favourite offline resource. Here’s what they told me. #1

Marketing 251

Marketing Resources Content Marketing Leadership 251

Critical Mention

OCTOBER 24, 2019

Luckily, the internet provides many educational resources to them in the loop. Consider using these excellent resources: 4 tips for finding fantastic free photos. Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

Cision

APRIL 28, 2016

In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience. That makes this role, and what I’m doing to support all those things, a differentiator for the firm. What are you most excited for?

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Cision

JUNE 25, 2015

Don’t make the all-too-common mistake of passively waiting for a flood of new customers (which may or may not happen). Here are 10 easy ways to maximize new press using your own internal resources: 1. If it’s evergreen coverage, even better. Instead, play an active role in getting the most out of the coverage.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Sword and the Script

AUGUST 20, 2019

Today, she’s the vice president of Communications for the Society of Human Resource Management (SHRM). There she leads a team of “storytellers of SHRM getting audiences to think, feel and behave differently across all channels via multimedia content.”. The most exciting aspect is that we are advocating to make the world a better place.

Employee 87

Employee Internal International Training 87

Sword and the Script

DECEMBER 4, 2018

6) On average buyers examine 5 sources in decision making. Buyers use multiple resources when researching products because none are perfectly adequate or trustworthy,” according to a study, which put the average number of resources reviewed at five. 13) Storytelling the hottest trend in PR in 2018.

Survey 103

Survey Marketing B2B Content Marketing 103

Cision

JULY 20, 2015

” This makes some sense. The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today. ” Social currency is information that makes us look good and that generates esteem from others.

Energy 120

Energy Viral Storytelling Community 120

Sword and the Script

JANUARY 14, 2020

We provide resources that help those businesses thrive, and in turn, enable consumers like you and me to keep our vehicles on the road safer, longer through proper maintenance and repair. I wanted to tackle the challenge of making our brand more prominent in mainstream media. By 2020, some 87% of all vehicles in the U.S.

Marketing 79

Marketing Data Wireless Industry 79

ReimaginePR

MAY 30, 2015

Sometimes they make me want to pull my hair out and weep for the state of humanity. But usually, they just make me sad. Because someone put a lot of time into something that leaves me with the Henri-the-cat-kind-of-ennui that makes me question the meaning of life. Make things easy for people? Lead media release.

Media 120

Media Television Video Print 120

PR 20/20

OCTOBER 31, 2017

Why then do many of us fail to incorporate the year’s ups and downs into a new, even better annual plan? Next, further assess your business using the resources offered exclusively in the Performance Pack. It features resources for: Marketing team assessment. And if your numbers are up, what can you do to keep climbing?

Enterprise 57

Enterprise Tools Strategy Marketing 57

Cision

APRIL 6, 2015

I can make my content for very little cost as an experiment, distribute it freely and easily and see if it works.” Making that content consistent and compelling enough for a listener to forego an episode of This American Life or Serial to listen to you during their finite listening periods is very difficult. Plan podcast content.

Engineering 120

Engineering Tools Examples YouTube 120

Cision

JUNE 2, 2015

“Interactive content converts better than passive content and gets shared more.” “Content is a filter that can qualify your audience better.” “Different is better than better.” Competition is a brutal way to make a living.” ” Click to tweet! ” Click to tweet!

Content Marketing 120

Content Marketing Marketing SEO Education 120

Stephen Waddington

NOVEMBER 19, 2017

Wikipedia continues to grow as a global knowledge resource. What is new is the scale of data in public relations and the growing availability of third party tools that enable us to make sense of it. The shift to 280 characters makes it an even richer source of data. 6 Tell me a story. There are currently 4.3

Publicity 164

Publicity Ethics Data Community 164

Sword and the Script

DECEMBER 12, 2017

I genuinely enjoy the process of making predictions – and I find it intellectually stimulating to read those offered by other smart people. 6) Finding a content marketing niche. The most interesting part about predictions is they are an intersection of analysis and aspiration. 1) Pay to play gains prominence. Cori Pearce | ChurnZero.

Marketing 101

Marketing Content Marketing Crisis Management Data 101

Sword and the Script

DECEMBER 11, 2018

Finally, if you want to be invited to make a prediction next year, you should sign up here. This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency. 6) Marketing spend rationalization.

Social Media 90

Social Media Marketing Media Creativity 90

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. Also, consider where you can make training mandatory. For example, if you’re using a marketing automation technology, require employees to be certified in that tech to feel comfortable using the tool and make performance-driven recommendations backed by technology. Data analyst.

Marketing 52

Marketing Technology Internal International 52

PR 20/20

FEBRUARY 6, 2020

The creators: Breaking Brand is a podcast by Buffer ( @buffer ), whose products are designed to make social media marketing simpler and smarter. Each episode explores what makes the agency so effective, including its culture, and approach to marketing and brand. Build a Better Agency Podcast. Start listening: Podcast website.

Marketing 74

Marketing Conference Content Marketing Agency 74

Communications Conversations

AUGUST 31, 2018

Since the beginning of the year, I’ve noticed a distinct trend: more former media folks making the transition to the PR/social side. But, I’ve seen more people make the move in the last year than in recent memory (or, maybe it’s just people I recognize!). Probably about 5-6 just this year. They were wonderful!

Media 112

Media Journalism Report Video 112

Cision

MAY 21, 2015

Besides the wealth of knowledge it can provide us on a daily basis, we can also use it to reach our audiences: 67 percent of podcast listeners don’t mind sponsorship messages and occasionally find them useful, compare to 6 percent of TV or radio listeners. 6) Scott Stratten. UnPodcast: The Business Podcast for the Fed-Up.

Social Media 120

Social Media Marketing Pinterest Media 120

MaccaPR

MARCH 2, 2017

Don’t miss Buffer podcasts (which range from video marketing and Snapchat strategy to the storytelling secrets of National Geographic Travel) and its case studies, such as: “ How I Grew My Traffic By Almost 50% In Just 30 Days Using Twitter.”. Among our faves: " 10 Proven Ways to Make Content Go Viral ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Solo PR Pro

JANUARY 19, 2016

He is also the founder of Dan Farkas Interactive, which specializes in social storytelling through a variety of platforms. . A closer listen to the lyrics might make you rethink your social marketing strategy plans for 2016. Yahoo columnist Dan Wetzel does a great job of repurposing content to better ensure an impression.

Strategy 40

Strategy Brand Branding Journalism 40

Beyond PR

JULY 14, 2016

Scriptwriting, shooting and editing footage, and video distribution all need people, equipment, and other resources. “Making a video – any video – successful, be it live action, animation or mixed media, can be summed up in one word: planning,” writes Larry Cardarelli in Making the Most of Your Video Production Budget. .

Video 40

Video How To Instagram Facebook 40

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Communication among your internal teams and external stakeholders is critical to getting it right and making sure everyone is on the same page.” ” – Joni Lockridge, PGA.

Social Media 45

Social Media Media Storytelling Local 45

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

Beyond PR

JUNE 8, 2016

Don’t make the mistake, though, of viewing PR and media simply as two lines running parallel with one another. Build better relationships with today’s journalists by remembering these media insights and PR tips. Many of the Post’s top stories are published online around 6 or 7 a.m. Be resourceful and respectful.

Media Relations 40

Media Relations Media Journalism Print 40

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Communication among your internal teams and external stakeholders is critical to getting it right and making sure everyone is on the same page.” ” – Joni Lockridge, PGA.

Social Media 40

Social Media Media Storytelling Local 40

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If you’re not already a mobile-native publicist, you need to evolve your skills to work better with this emerging group of multimedia and mobile-savvy reporter.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If you’re not already a mobile-native publicist, you need to evolve your skills to work better with this emerging group of multimedia and mobile-savvy reporter.

Media Relations 40

Media Relations Media Mobile Pitching 40

Contently - Strategy

JUNE 11, 2020

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Once the coronavirus hit, that all changed.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Once the coronavirus hit, that all changed.

Healthcare 52

Healthcare Content Marketing Industry Trends 52