Sword and the Script

JANUARY 12, 2021

A client of mine was preparing a press release for publication, and when they told me how much they had paid for distribution previously, I knew something was off. It’s been a while since I reviewed press release services, so I set out to look online for pricing information to help them out. PR Newswire: U.S. The information.

Financial 89

Financial Video Survey Google 89

PR 20/20

SEPTEMBER 23, 2020

One of the best sessions we’ve seen so far was from Nancy Harhut ( @nharhut ): 10 Scientific Secrets That Make Your Content Impossible to Ignore. It was all about the psychology behind what makes certain marketing messages land, and others flop. Use words that are proven to make people pay attention. Other ideas?

Examples 88

Examples Marketing Reputation Company 88

Doctor Spin

DECEMBER 7, 2023

Here we go: Quicklinks 10 Types of Intelligences PR Resource: Mental Models 10 Types of Intelligences Howard Gardner: 10 Types of Intelligences Howard Gardner’s theory of multiple intelligences expands the traditional view of intelligence beyond logical and linguistic capabilities. 1 Gardner, H. Basic Books. 2023, November 28).

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Cision

MARCH 29, 2016

According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.

Retail 120

Retail Pitching Print Writing 120

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough. How to prepare and fix a PR crisis. And not every company has an appropriate response to that specific crisis.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Prohibition

DECEMBER 13, 2021

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. This is why you should know how to deal with them in advance.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Maxim Behar

NOVEMBER 15, 2023

Host (Kamen Vodenicharov): The show in which we have popular Bulgarians as guests, and you can ask all of your questions concerning them. It is a real pleasure for me to introduce to you the President of the World Communication Forum Association, the Bulgarian journalist, businessman, diplomat, and PR expert Maxim Behar.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Sword and the Script

FEBRUARY 29, 2020

This is contrary to 99% of all PR advice that says short emails are best. This is contrary to 99% of all PR advice that says short emails are best. The UML is an occasional roundup that curates three links worthy of your attention, wraps them in insight and presents them here for your perusal. >>>

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Beyond PR

OCTOBER 11, 2016

Don’t risk squandering those efforts by making a common marketing mistake. Mistake #1: Unclear target audience. As we explore in Aligning Strategic Communications with Business Goals , you need to have a well-defined, specific idea of who your audience is and deliver clear messaging that appeals to them directly.

Small Business 40

Small Business Marketing Fashion Nonprofit 40

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR Fuel

NOVEMBER 27, 2018

Make Every Day Feel Like Customer Appreciation Day. If done right, though, even if they think that’s what you’re doing, they’ll still feel like you’re not taking them for granted. However, wouldn’t it be nice if your favorite company did this for you all the time rather than once a year? Email Marketing and Pitching.

Survey 45

Survey Company Customer Service Small Business 45

PR Fuel

OCTOBER 30, 2018

The old cliché is true; you only get one chance to make a good first impression. What the emails says and its design will set the tone for what the customer should expect from you and the company. It should go without saying to avoid spelling errors, mistakes in grammar, or typing in ALL CAPS. have proliferated.

Communications 40

Communications Pitching Writing Social Media 40

Flatiron Communications

NOVEMBER 28, 2018

Nick Confessore, one of The New York Times’s better-known investigative reporters, appeared on MSNBC’s “All in with Chris Hayes” within hours of The Times publishing its bombshell exposé on how Facebook dealt with the Russian crisis. The story was aptly titled “Delay, Deny and Deflect: How Facebook’s Leaders Fought Through Crisis.”.

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. I’ve merely organized them in a way that I think serves readers best. There are some caveats to note.

Writing 192

Writing Communications Marketing B2B 192

Where the Fishermen Ain't

OCTOBER 25, 2013

The question is “How do we address this?” It is entitled “ Hacking Public Relations: How Understanding and Embracing Open-Source and Hacker Culture Is Critical to PR’s Future.”. I will be detailing them during my talk on Sunday. Newsflash: Parts of PR’s “Source Code” Are Already Leaking Anyway. By Phil Gomes.

Publicity 39

Publicity Wikipedia System Community 39

ZudePR

MAY 31, 2015

You’re thinking of completely overhauling how you market your company. You are finding it more and more difficult to get your company’s message heard. One where the more truthful and honest you are, the more you enjoy your work, the more money you make. We both own PR companies, with a twist.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

JANUARY 7, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Kill Relationships With A Slap In The Face January 7th, 2011 Tweet Tell me when Last April, I was approached to speak at a PR conference targeted to health care professionals by a former vendor.

How To 83

How To Facebook Twitter Conference 83