Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. Their authenticity and natural approachability make them relatable, helping brands foster consumer trust.

Brand 82

Brand Branding Marketing Ethics 82

PRSay

SEPTEMBER 19, 2023

Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month. In May 2023, the U.S.

Communications 176

Communications Ethics Public Affairs Social Media 176

5W PR

FEBRUARY 22, 2024

Brands strive to entice consumers to spend with them, and spend more. However, in today’s landscape , simply urging them to spend more is not as effective as 5WPR’s 2024 Consumer Culture Report reveals the majority of consumers would rather save than splurge across a range of industries.

Consumer 78

Consumer Strategy Ethics Customer Service 78

Prohibition

FEBRUARY 13, 2024

It’s a reminder that responsible and ethical marketing practices are pivotal in this evolving digital landscape. Brands may need to pivot towards creating original soundtracks or leveraging the available music library creatively. This dispute implies a potential shift in content creation strategies for TikTok marketers.

Instagram 62

Instagram LinkedIn Social Media Media 62

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 190

Writing Communications Marketing B2B 190

Ethical Voices

APRIL 2, 2024

He is also the 2024 National Chair of PRSA. He discusses a number of important ethics issues, including: The ethical importance of avoiding even the appearance of impropriety. How to get ahead of AI ethics challenges Why don’t you tell us more about yourself and your career? Lucie County Clerk’s Office.

Policies 62

Policies Ethics Government Leadership 62

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. 74% of PR pros report an increase in work quality when using AI.

Trends 105

Trends YouTube Video Social Media 105

5W PR

JANUARY 15, 2024

As the world inches closer to 2024, the echoes of pandemic-driven shi͏fts and emerging economic realities continue to shape consumer behavior. Last͏ly, the focus will shift towards mindful buying, reducing impulse purchases, and prioritizing items with social, ethical, or environmental benefits.͏

Consumer 78

Consumer Ethics Trends Mobile 78

Burrelles Fresh Ideas

JUNE 6, 2023

But, as AI technology advances and evolves even further, knowing how to use it properly (and ethically) becomes even more critical. While Congress is in a state of limbo on how to handle AI, there are some things that brands and businesses can do to set up their own standards for the use of artificial intelligence.

Communications 40

Communications Marketing Technology Data 40

Konnect Agency

JANUARY 4, 2024

2024 will be the year of Winners in a High Stakes business environment. Welcome to 2024: The Year of “A” Players In every area of life, whether it’s the corporate world, sports, entrepreneurship, upcoming Summer Olympics, hospitality, etc. An Unwavering Work Ethic. Maybe it’s been the challenges of the year past?

Ethics 52

Ethics Sports Agency Consumer 52

Buzzstream

DECEMBER 28, 2023

You can prompt ChatGPT with existing content to help build a brand voice for your guest blogs, ensuring they align with the target blog’s style. Blogger outreach itself is not spam when done correctly (and ethically). The post 15 Must-Have Blogger Outreach Tools for 2024 (Free and Paid) appeared first on BuzzStream.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

You can prompt ChatGPT with existing content to help build a brand voice for your guest blogs, ensuring they align with the target blog’s style. Blogger outreach itself is not spam when done correctly (and ethically). The post 15 Must-Have Blogger Outreach Tools for 2024 (Free and Paid) appeared first on BuzzStream.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

You can prompt ChatGPT with existing content to help build a brand voice for your guest blogs, ensuring they align with the target blog’s style. Blogger outreach itself is not spam when done correctly (and ethically). The post 15 Must-Have Blogger Outreach Tools for 2024 (Free and Paid) appeared first on BuzzStream.

Tools 62

Tools Blogging Pitching Google 62

Bianchi Biz Blog

JUNE 14, 2023

In today’s digital landscape, areas such as strategy , content development , digital marketing , SEO & PPC, graphics, landing pages, online advertising, videos, brand identity , and even investor relations all play a crucial role in maximizing brand visibility and business growth. propel your brand to new heights.

Mobile 74

Mobile Automotive Brand Branding 74

Sword and the Script

AUGUST 1, 2023

Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. Brands (NYSE: YUM). One new product for Cision.

Software 121

Software Pitching Ethics Privacy 121

Maxim Behar

JANUARY 21, 2024

2024 will be a demanding and extremely interesting year in public communications. And for all the questionable hesitations about AI usage, we must remember that the most important are the ethical ones, and it will be the same soon. Finally – the biggest challenge in the PR business in 2024 will be people’s management.

Ethics 59

Ethics Course Social Media Conference 59

Mindful Marketing

JANUARY 8, 2024

” It’s no surprise that on a planet full of creative and entrepreneurial people, wheels were already turning before public domain day 2024 toward ways of monetizing the newly liberated mouse. Cases like these are good reminders that just because something is legal doesn’t necessarily mean it’s ethical.

Film 94

Film Creativity Video Enterprise 94

Prohibition

FEBRUARY 1, 2024

We know it can dramatically improve processes offering an efficient way to distribute and create content, personalisation and accessibility but many concerns around authenticity and ethical considerations remain. AI Chatbots Thanks to AI chatbots and virtual assistants the way in which we interact with brands and businesses is changing!

Social Media 62

Social Media Trends Media Guidelines 62

Buzzstream

FEBRUARY 9, 2024

White hat link building is building links ethically and adhering to Google’s Link Spam policies. Finding Unlinked Mentions As the name implies, unlinked mentions are instances of your brand or website not being linked to your site. How to Pitch Hi [First Name], Thanks for mentioning [Your Brand/Site] in your [Research Page Title] post.

Google 71

Google Infographics Pitching Resources 71

Sword and the Script

DECEMBER 22, 2020

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Source: 3 Studies Branding and Marketing ).

Survey 174

Survey Marketing B2B Study 174