Communications Conversations

MAY 26, 2022

When it comes to social media marketing, our priorities seem to be messed up. Where do we focus the bulk of our time and energy in social media marketing? Think about how much time we spend setting up social media ads, creating them and tracking them. What am I talking about? We just have to.

Social Media 143

Social Media Marketing Media Community 143

Agility PR Solutions

MARCH 13, 2022

How are small businesses prioritizing their digital marketing? New research from design, marketing, and development firm directory Top Design Firms reveals that the main digital marketing goal of small businesses is expanding their brand awareness (19 percent) or generating more website traffic (19 percent).

Small Business 96

Small Business Social Media Trends Marketing 96

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

Social Media 174

Social Media Media Analytics Data 174

Garrett Public Relations

NOVEMBER 28, 2021

Even so, which elements of your marketing should you be focusing on as you plan for 2022? The post 22 Marketing Experts Share Their Best Advice to Help You Plan for 2022 appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. You've heard the old saying, plans are made to be broken.

Marketing 218

Marketing Publicity B2B Content Marketing 218

Sword and the Script

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. Consider the following: 1.

B2B 122

B2B Social Media Marketing Media 122

Agility PR Solutions

APRIL 14, 2022

The post Why many small businesses value social media over all other digital marketing channels appeared first on Agility PR Solutions.

Small Business 159

Small Business Social Media Marketing Media 159

Agility PR Solutions

MARCH 2, 2022

As social media matures and multiplies, it’s clear that traditional journalists are no longer the only avenue for media coverage and market exposure. Users can choose the content they prefer to follow, view, and engage with due to social media’s diverse and interactive culture.

Strategy 155

Strategy Marketing Social Media Brand 155

5W PR

DECEMBER 29, 2021

In the last year, over 70% of the US population was actively using social media platforms, and spent between seven minutes and two hours on average on their platforms of choice. Fortunately, most of the trends regarding social media that we’re going to be seeing in the new year have already arrived before 2021 has even ended.

Social Media 60

Social Media Trends Media Instagram 60

Shift Communications

MAY 10, 2022

By Lisa Zanchi, Director, Digital Marketing. Brands today are built on social, but social media marketing has never been more cut-throat. In our new blog series, we talk what’s working (and not) across key social channels. TikTok marketing strategy. YouTube digital marketing.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Agility PR Solutions

JANUARY 10, 2022

If the pandemic has taught marketers anything over the last two years, new marketing strategies—especially when it comes to social media engagement—are vital to increase a brand’s profile. The post Strategies every marketer should use on Instagram in 2022 to increase engagement appeared first on Agility PR Solutions.

Instagram 153

Instagram Strategy Marketing Creativity 153

Communications Conversations

OCTOBER 12, 2022

Companies are struggling with social media marketing. Social teams are stretched thinner than ever before. Social teams are stretched thinner than ever before. 1) It’s hard to stand up a social channel and keep it going month after month. Oh, you may not read headlines about this.

Social Media 153

Social Media Marketing Media Agency 153

PRSay

MARCH 6, 2023

The paper, “Organizational Social Media Mourning: Toward a Framework for Organizations Wishing to Empathize With Publics During Tragedies” is by Jensen Moore, Ph.D., In May 2022, two separate domestic-terrorist attacks occurred within 10 days of each other in the United States. Filak, Ph.D.,

Social Media 164

Social Media Publicity Media Journalism 164

Shift Communications

DECEMBER 9, 2021

Brands work tirelessly on social media to cultivate a loyal, connected audience. It’s been long known that equal effort should be put into executive positioning on social media, too. Most executives choose to become active on social media to establish thought leadership presence within their industry.

Social Media 113

Social Media Communications Media Leadership 113

Communications Conversations

SEPTEMBER 21, 2021

So today I wanted to showcase 8 wonderful women who are making a big impact in the social media world here in Minnesota–for a number of different reasons. Gabriela Winkels, social media associate manager, Land O Lakes. We could all stand to champion our young talent a little more, publicly, here on social media!

Social Media 146

Social Media Marketing Media Insurance 146

Agility PR Solutions

MARCH 28, 2022

Compared to other mediums or channels, social media is relatively new in the advertising space, and small businesses see invaluable merit in investing in popular platforms. The post 70% of small businesses will invest in social media advertising in 2022—where, and how much?

Small Business 85

Small Business Advertising Advertising Social Media 85

Communications Conversations

APRIL 19, 2022

In case you missed it, last week Southwest Air turned the keys over to the social media intern on Twitter. It’s the Social Media Intern. Southwest Airlines (@SouthwestAir) April 13, 2022. Of course, the marketing community was all over this. And yes, the social media intern trope is getting old.

Internal 122

Internal International Social Media Twitter 122

Communications Conversations

DECEMBER 9, 2021

After all, engagements are the cornerstone of social media marketing. Social media is not the same space as it was when I got started in this business in 2009. In 2021, I’ve done a number of social media audits. The post Should we be de-prioritizing engagements in 2022?

Social Media 169

Social Media Twitter Employee Trends 169

Awario

JULY 20, 2022

Social media platform's algorithms are the pain points of marketers all over the world. They change all the time, they are unpredictable, and we are dangerously dependent on them.

Social Media 112

Social Media Fashion Media Marketing 112

Awario

JULY 20, 2022

Social media platform's algorithms are the pain points of marketers all over the world. They change all the time, they are unpredictable, and we are dangerously dependent on them.

Social Media 110

Social Media Fashion Media Marketing 110

Agility PR Solutions

NOVEMBER 15, 2021

It should come as no surprise that social media and influencer marketing are expected to play larger roles in marketing plans as part of a pandemic-accelerated shift to digital, with a net 70 percent of marketers estimating increased spend on social in 2022, according to the 15th annual Digital Marketing Pulse Survey from Ipsos Canada, […].

How To 85

How To Marketing Survey Social Media 85

Agility PR Solutions

FEBRUARY 3, 2022

With a rise in screen time and device ownership, unrestrained social media usage and growing concerns surrounding privacy, today’s audiences have an increased desire to impact the world around them.

Privacy 161

Privacy Brand Branding Social Media 161

Onclusive

FEBRUARY 15, 2024

In the dynamic landscape of PR and marketing, the ability to shape and capitalise on trends is vital for successful campaigns. After that, we’ll break down the five ways trend tracking helps PR and marketing pros, as the title suggests. How does a social listening tool track trends?

Trends 195

Trends Marketing Analysis Leadership 195

wiredPRworks

FEBRUARY 14, 2022

What’s hot – and what’s not in social media right now? On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Social Media Trends for 2022 Expert Panel.

Social Media 52

Social Media Trends B2C Media 52

Agility PR Solutions

DECEMBER 4, 2022

To no surprise, 2022 was a major period of growth and transformation for influencer marketing. The post 4 influencer marketing trends to expect in 2023 appeared first on Agility PR Solutions.

Trends 155

Trends Marketing Social Media Brand 155

Communications Conversations

AUGUST 16, 2022

“I’m a social media team of one–how can I best manage all these different channels?” ” “Social media is just a small part of my overall job yet I’m asked to manage multiple social media channels!” But that’s where we’re at in 2022.

Social Media 128

Social Media Media Resources YouTube 128

Garrett Public Relations

NOVEMBER 29, 2022

As we wrap up 2022 and head into the new year, what advice can help guide us in our marketing and public relations planning? The post 23 Experts Share Top Marketing and PR Advice for 2023 appeared first on Garrett Public Relations.

Marketing 217

Marketing Brand Branding Publicity 217

Prohibition

OCTOBER 19, 2022

As always, we’ve been keeping our eye out for some exciting and stand-out social media and PR campaigns. The movie features entities that have an unsettling smile, causing harm to those who see it, so the marketing team behind the movie hired actors to stare into the camera at the games while donning their creepiest smiles.

Social Media 118

Social Media Fashion Media Travel 118

Axia PR

JUNE 6, 2022

Social media influencers are becoming important to consumers, and their advice is affecting consumers’ purchasing decisions. According to a 2022 survey, 37% of consumers trust social media influencers more than brands. billion in 2022. billion in 2022. billion in 2021 and expects it to hit $16.4

Social Media 62

Social Media Media Survey Consumer 62

Agility PR Solutions

APRIL 19, 2020

Influencer marketing on social media—estimated to be worth $15 billion in 2022—has proven to be so successful, in part, because consumers view influencers’ opinions as more authentic than traditional advertising.

Policies 153

Policies Social Media Advertising Advertising 153

Prohibition

JANUARY 20, 2023

We’re looking back at our favourite campaigns of 2022, as well as the PR disasters of the year. A Rift to the Upside Down Stranger Things was the most watched show on Netflix in 2022, and the global activations ahead of the season four launch will definitely have helped with those ratings. A great example of how not to do PR.

Fashion 62

Fashion Apparel Instagram Social Media 62

Communications Conversations

NOVEMBER 16, 2021

And, it has had almost nothing to do with Life Time’s social media marketing efforts. However, I am telling you this because it illustrates a key point many of us who work in this field would be wise to keep in the back of our minds: Our work in social media marketing can only impact so much.

Social Media 74

Social Media Marketing Media Employee 74

MaccaPR

JANUARY 28, 2022

Christina Milanowski, associate director of social media for Life Time. Now you too can enjoy this 45-minute Sharper Angle video workshop, “Beyond Instagram, YouTube, Twitter, LinkedIn, Pinterest and Facebook: Setting Your Brand Up for Social Media Success in 2022.”

Social Media 62

Social Media Marketing Media Instagram 62

Agility PR Solutions

APRIL 16, 2023

The size of the public relations market in the U.S. percent growth from 2022. Something as simple as a wrongly-worded social media post could hurt your brand’s reputation permanently. And […] The post 4 ways PR and influencer marketing work together during crisis appeared first on Agility PR Solutions.

Crisis 110

Crisis Marketing Reputation Social Media 110

Karen Freberg

JANUARY 5, 2022

2022 is going to be a busy year, and this semester will be no different than the others I’ve had over the years. This is also going to be the very first time I will be teaching *only* social media classes. and a graduate level social media class. A new year, another semester will begin! New subject/lectures.

Social Media 98

Social Media Media Course Small Business 98

Prohibition

DECEMBER 22, 2022

2021 was a big year, working with household names such as Kurt Geiger, Fentimans, and Interflora – 2022 didn’t fall short either. 2022 saw us win 16 new clients and even more big names such as British Wool, Autoglym, and the University of Oxford. Top 3 Brands Utilising Virtual Influencer Marketing. Here’s a quick round-up!

Case Study 62

Case Study Energy Creativity Agency 62

Prohibition

JANUARY 20, 2023

Last year was a big one for change and trends across social media, with the Instagram reels shift, Elon Musk and Twitter Blue, TikTok’s continued popularity, the introduction of BeReal and LinkedIn continually moving toward a more humanised platform – there was lots that came into play to keep us social media marketers on our toes.

Social Media 62

Social Media Trends Media Instagram 62

Prohibition

AUGUST 25, 2022

2022 has been a busy year so far for social media changes and updates, with significant shifts being made frequently on every platform. We’ve zoned in on the most significant recent changes that will impact upcoming social media activity. Top 3 Brands Utilising Virtual Influencer Marketing.

Instagram 117

Instagram LinkedIn Social Media Facebook 117