Shift Communications

MARCH 17, 2022

A lot has changed in the digital landscape and social media trends over the last year. Social’s overall importance. There are two primary challenges we see in companies’ social efforts. The days of social posts without paid support are over. 2022 and Beyond. One thing that hasn’t? billion as of 2021.

Instagram 164

Instagram Social Media Facebook Trends 164

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

Social Media 174

Social Media Media Analytics Data 174

Communications Conversations

MAY 26, 2022

When it comes to social media marketing, our priorities seem to be messed up. Where do we focus the bulk of our time and energy in social media marketing? Think about how much time we spend setting up social media ads, creating them and tracking them. And, truth be told, they have been for a while.

Social Media 143

Social Media Marketing Media Community 143

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. 2022 is going to be known as the year of the employee.

Marketing 215

Marketing Content Marketing Social Media Employee 215

5W PR

DECEMBER 29, 2021

In the last year, over 70% of the US population was actively using social media platforms, and spent between seven minutes and two hours on average on their platforms of choice. Fortunately, most of the trends regarding social media that we’re going to be seeing in the new year have already arrived before 2021 has even ended.

Social Media 60

Social Media Trends Media Instagram 60

Agility PR Solutions

MARCH 13, 2022

The post 2022 digital marketing trends: Small businesses are capitalizing on social media appeared first on Agility PR Solutions. The study also found that almost half (49 percent) of small businesses are […].

Small Business 93

Small Business Social Media Trends Marketing 93

PRSay

MARCH 6, 2023

The paper, “Organizational Social Media Mourning: Toward a Framework for Organizations Wishing to Empathize With Publics During Tragedies” is by Jensen Moore, Ph.D., In May 2022, two separate domestic-terrorist attacks occurred within 10 days of each other in the United States. Filak, Ph.D.,

Social Media 164

Social Media Publicity Media Journalism 164

Shift Communications

DECEMBER 9, 2021

Brands work tirelessly on social media to cultivate a loyal, connected audience. It’s been long known that equal effort should be put into executive positioning on social media, too. Most executives choose to become active on social media to establish thought leadership presence within their industry.

Social Media 113

Social Media Communications Media Leadership 113

Agility PR Solutions

MARCH 28, 2022

Compared to other mediums or channels, social media is relatively new in the advertising space, and small businesses see invaluable merit in investing in popular platforms. The post 70% of small businesses will invest in social media advertising in 2022—where, and how much?

Small Business 83

Small Business Advertising Advertising Social Media 83

Shift Communications

APRIL 13, 2022

The importance of social media. Brands today are built on social. What’s working — employee and customer advocacy: Provide employees with links and copy to share on social media. But it should still have a place in the social media marketing mix for brands with a relevant and active audience on the platform.

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

Agility PR Solutions

JANUARY 5, 2022

TikTok is grabbing the reins of social media as studies are predicting the popular app will outweigh 15 billion users in 2022. The post Preparing for TikTok in 2022—3 tips for maximizing the platform appeared first on Agility PR Solutions.

Film 164

Film Study Social Media Writing 164

Garrett Public Relations

NOVEMBER 28, 2021

Even so, which elements of your marketing should you be focusing on as you plan for 2022? The post 22 Marketing Experts Share Their Best Advice to Help You Plan for 2022 appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. You've heard the old saying, plans are made to be broken.

Marketing 218

Marketing Publicity B2B Content Marketing 218

Sword and the Script

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. Consider the following: 1.

B2B 127

B2B Social Media Marketing Media 127

Institute for Public Relations

FEBRUARY 28, 2023

In early March 2022, within 10 days of each other armed domestic terrorists killed 10 people at a supermarket in Buffalo, NY and 19 children and 2 adults at an elementary school in Uvalde, TX. This blog is based on the original study in the Public Relations Journal.

Social Media 98

Social Media Publicity Media Journalism 98

Shift Communications

MAY 10, 2022

Brands today are built on social, but social media marketing has never been more cut-throat. In our new blog series, we talk what’s working (and not) across key social channels. minutes, it’s poised to be the top growing and engaged with platform in 2022. It’s where social media marketing and SEO truly overlap.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Communications Conversations

DECEMBER 9, 2021

After all, engagements are the cornerstone of social media marketing. Social media is not the same space as it was when I got started in this business in 2009. In 2021, I’ve done a number of social media audits. So, maybe it does make sense to de-prioritize engagements for 2022 given all this, right?

Social Media 169

Social Media Twitter Employee Trends 169

Agility PR Solutions

APRIL 14, 2022

The post Why many small businesses value social media over all other digital marketing channels appeared first on Agility PR Solutions.

Small Business 157

Small Business Social Media Marketing Media 157

Awario

JULY 20, 2022

Social media platform's algorithms are the pain points of marketers all over the world. They change all the time, they are unpredictable, and we are dangerously dependent on them. Unfortunately, there's no way to avoid learning how the algorithms work, regularly update your knowledge, and adjust your content to the newest fashion.

Social Media 112

Social Media Fashion Media Marketing 112

Communications Conversations

MARCH 9, 2022

From a certain perspective, it makes sense why more companies are taking a closer look at Employee Advocacy Programs in 2022. Encouraging employees to share content on social can be significantly more cost-effective than upping your ad spend. This is what people connect with on LinkedIn in 2022. first appeared on Arik Hanson.

Employee 183

Employee Social Media Media LinkedIn 183

Agility PR Solutions

MARCH 2, 2022

As social media matures and multiplies, it’s clear that traditional journalists are no longer the only avenue for media coverage and market exposure. Users can choose the content they prefer to follow, view, and engage with due to social media’s diverse and interactive culture.

Strategy 153

Strategy Marketing Social Media Brand 153

Awario

JULY 20, 2022

Social media platform's algorithms are the pain points of marketers all over the world. They change all the time, they are unpredictable, and we are dangerously dependent on them. Unfortunately, there's no way to avoid learning how the algorithms work, regularly update your knowledge, and adjust your content to the newest fashion.

Social Media 110

Social Media Fashion Media Marketing 110

Agility PR Solutions

JANUARY 10, 2022

If the pandemic has taught marketers anything over the last two years, new marketing strategies—especially when it comes to social media engagement—are vital to increase a brand’s profile. The post Strategies every marketer should use on Instagram in 2022 to increase engagement appeared first on Agility PR Solutions.

Instagram 151

Instagram Strategy Marketing Creativity 151

PRSay

SEPTEMBER 6, 2022

Register now for ICON 2022, featuring top-notch thought leaders, breakout sessions and networking opportunities. 13 keynote address at ICON 2022 in Grapevine, Texas, Kay talked with PRsay about the power of confidence, the challenges of reaching younger news consumers and the importance of facts. The Saver Rate ends on Sept.

Journalism 148

Journalism Newspapers Policies Writing 148

wiredPRworks

FEBRUARY 14, 2022

What’s hot – and what’s not in social media right now? On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Social Media Trends for 2022 Expert Panel. Should we watch out for Metaverse?

Social Media 52

Social Media Trends B2C Media 52

Communications Conversations

JANUARY 19, 2021

Every year, about this time, I typically present to the local Social Media Breakfast chapter on the topic of social media trends. And, since we’re already past the mid-way point of January, I thought I’d share it here before we get into February and I start thinking about trends for 2022!

Social Media 174

Social Media Trends SMB Media 174

Agility PR Solutions

FEBRUARY 3, 2022

With a rise in screen time and device ownership, unrestrained social media usage and growing concerns surrounding privacy, today’s audiences have an increased desire to impact the world around them.

Privacy 159

Privacy Brand Branding Social Media 159

Agility PR Solutions

NOVEMBER 21, 2022

Instagram brand engagement rates saw a slight uplift in Q3, and the engagement rates for other social media brands remained consistent with the previous quarter, according to the Q3 2022 Social Media Benchmark report from unified CX platform Emplifi.

Instagram 102

Instagram Social Media Report Brand 102

Agility PR Solutions

JANUARY 17, 2022

Social media platforms are a great place for sharing content and communicating with others, but they’re also a great place for misinformation and conspiracy theories. The post Why rebuilding trust with consumers must be a top priority in 2022 appeared first on Agility PR Solutions.

Consumer 147

Consumer Social Media Brand Branding 147

Sword and the Script

AUGUST 9, 2022

Those findings stem from the recently released fifth annual JOTW Strategic Communications Survey for 2022. The results mirror the shifts that have happened in the communications landscape over the past two years,” wrote Karen Swim , PR, Marketing and Social Media Consultant, Words For Hire , LLC and President of Solo PR Pro.

Communications 156

Communications Survey Employee Measurement 156

Communications Conversations

AUGUST 16, 2022

“I’m a social media team of one–how can I best manage all these different channels?” ” “Social media is just a small part of my overall job yet I’m asked to manage multiple social media channels!” But that’s where we’re at in 2022.

Social Media 128

Social Media Media Resources YouTube 128

Communications Conversations

OCTOBER 12, 2022

Companies are struggling with social media marketing. Social teams are stretched thinner than ever before. Social teams are stretched thinner than ever before. The “We need to use social media to drive traffic to our web site even if all the metrics tell us that is not happening” syndrome.

Social Media 153

Social Media Marketing Media Energy 153

Prohibition

JANUARY 20, 2023

We’re looking back at our favourite campaigns of 2022, as well as the PR disasters of the year. A Rift to the Upside Down Stranger Things was the most watched show on Netflix in 2022, and the global activations ahead of the season four launch will definitely have helped with those ratings. A great example of how not to do PR.

Fashion 62

Fashion Apparel Instagram Social Media 62

Agility PR Solutions

APRIL 6, 2022

Since February 24, 2022, when Russia invaded Ukraine, the social landscape has dramatically shifted, especially for those of us in Europe. Many are now mobilizing to offer aid, using the structures and resources already available to them, and unsurprisingly, one the most prevalent is social media.

Social Media 88

Social Media Tools Media Mobile 88

Prohibition

OCTOBER 19, 2022

As always, we’ve been keeping our eye out for some exciting and stand-out social media and PR campaigns. We were definitely spooked by this one, but it’s a great example of how a simple but effective stunt can lead to great coverage both in national media and on social media. Let’s take a look! Brilliant campaign!

Social Media 118

Social Media Fashion Media Travel 118

Prohibition

AUGUST 12, 2022

As the first half of 2022 draws to a close, we’ve rounded up six of the best food and drink PR campaigns from the year so far that really caught both our, and the UK medias attention. — BrewDog (@BrewDog) January 12, 2022. It was a great use of video content and resonated well on social media.

Consumer 116

Consumer B2C Creativity Social Media 116

Communications Conversations

SEPTEMBER 21, 2021

So today I wanted to showcase 8 wonderful women who are making a big impact in the social media world here in Minnesota–for a number of different reasons. Gabriela Winkels, social media associate manager, Land O Lakes. We could all stand to champion our young talent a little more, publicly, here on social media!

Social Media 146

Social Media Marketing Media Insurance 146

Communications Conversations

JANUARY 25, 2022

I’ll admit it: I’m struggling as a social media marketer right now. I had a great year in 2021, and I’m on pace already to have another good one in 2022 with a slew of fantastic clients. No, I’m talking about the emotional and ethical component of being a social media marketer in 2022.

Social Media 108

Social Media Marketing Media Ethics 108