5W PR

AUGUST 10, 2020

These facts, along with the findings of a study into how the customer experience will be evolving by 2030 give a hint as to how brands might begin preparing to meet these upcoming challenges. Analytics software firm SAS partnered with Futurum Research in May 2019 to survey more than 4,000 consumers, tech professionals, and marketers.

Consumer 97

Consumer Meeting Mobile Study 97

5W PR

JANUARY 8, 2019

Influencers became brand owners , cosmetic giants took notes from indie brands’ playbooks and acquisitions skyrocketed. The space got crowded and loud, but heading into 2019, consumer interest in new product discovery is at an all-time high, paving new roads for strong, smart campaigns to succeed. The result?

Brand 74

Brand Branding Instagram Fashion 74

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

While we had a wonderful 2018, now feels like the right time to refresh and refocus our efforts for an even better 2019. 10 resolutions for better PR campaigns in 2019. A study by event success software provider Bizzabo indicates that 62% of senior marketers plan on investing more in live events in 2019. Keep it real.

Video 160

Video Banking Data Software 160

ImPRessions - Crenshaw Communications

JANUARY 11, 2019

Building authentic rapport with a tech journalist helps a brand stand out amid a barrage of emails, DMs and phone calls. It removes the friction and uncertainty reporters encounter when dealing with an unknown brand or publicist. So how can tech brands build lasting bonds with media today? Here’s what works for me.

Media 253

Media Pitching Report Media Relations 253

NewsWhip

NOVEMBER 13, 2019

But what does it mean for a brand to be authentic in 2019? Brands today are under scrutiny from their consumers more than ever before. That clarity is helpful when eyeing new markets and opportunities to expand. How do you maintain the integrity of your brand while respecting the cultures you’re selling to?

Brand 74

Brand Branding Pinterest Conference 74

Agility PR Solutions

SEPTEMBER 13, 2020

Catalyzed by the spike in e-commerce during COVID, the retail industry retained its 2019 spot and ranked fourth out of the 15 industries studied in theBrand Intimacy 2020 Study, the largest study of brands based on emotions from intimacy marketing firm MBLM (pronounced Emblem).

Retail 142

Retail Brand Branding Study 142

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 156

Social Media Trends Media Instagram 156

5W PR

APRIL 23, 2020

The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer. Trust in brands has always been important and will be even more critical in the future. Others may not.

Consumer 97

Consumer Survey Retail Software 97

Agility PR Solutions

AUGUST 19, 2019

2019 marks the first year that digital marketing spend will outpace spend across traditional channels like TV, radio, and newspapers—which gives digitally native brands the opportunity to effectively compete with legacy companies on their own digital turf.

Consumer 93

Consumer Brand Branding Radio 93

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? Drew Neisser: What’s not safe is ignoring social conversations, especially those related to your brand and category. Also, the devil is in the details.

How To 159

How To Facebook Social Media Advertising 159

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. 62 million Americans listen to podcasts each week, and the first ten months of 2019 saw a record 192,000 new podcasts launched. Podcasts are mainstream.

Marketing 204

Marketing Advertising Advertising Industry 204

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

Privacy laws spook marketers. GDPR was the slow-moving zombie that eventually arrived at our doorsteps in 2019. In reality the privacy regulations are well-intended and will protect consumers. How are you getting consent from consumers? Now the privacy zombies are coming faster and more frequently. However, beware!

Privacy 434

Privacy Case Study Policies Advertising 434

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. Conferences and other gatherings of like-minded marketing professionals provide key learning opportunities, introductions to others who can help you hone your craft, and team-building experiences unlike any other. Digital Sales and Marketing World. Dates: Feb 25 – 26, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

5W PR

DECEMBER 5, 2018

Direct to customer marketing and PR has become increasingly popular in recent years. According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. Understanding the Value of Direct to Consumer.

Consumer 74

Consumer Publicity Marketing How To 74

Agility PR Solutions

MAY 14, 2019

Just as consumers are demanding, more brands are publicly supporting social cause platforms—but most of their efforts are not resonating with Gen Z, reveals new research from youth-focused brand engagement firm DoSomething Strategic, the social impact consulting arm of DoSomething.org. appeared first on Agility PR Solutions.

Brand 90

Brand Branding Marketing Study 90

Agility PR Solutions

FEBRUARY 27, 2019

consumers play hard to get, but once brands secure their trust, the majority of U.S. consumers are loyal for life, according to a global survey from open source digital experience firm Acquia. The post Trust is the holy grail—once brands secure it, U.S.

Consumer 74

Consumer Brand Branding Survey 74

NewsWhip

OCTOBER 13, 2022

Canadian brands know this. If you want to appeal to Canadians, connecting your brand to the game has always been a safe bet. . For context, Tim Hortons’ brand DNA is hockey so their departure made headline news. Tools like NewsWhip’s real-time and predictive alerts can keep you informed when a story about your brand breaks.

Brand 148

Brand Branding Sports Crisis 148

5W PR

JANUARY 10, 2020

For many, 2019 was a year of change, growth, and looking forward to what’s still to come. As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with and purchase from. As specific consumer trends evolve, so does brand messaging.

Consumer 78

Consumer Trends Sports Technology 78

Sword and the Script

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. ” Read more on Marketing Dive 2. .

B2B 78

B2B Marketing Survey Study 78

5W PR

FEBRUARY 16, 2021

While no one can say with certainty what lies ahead for marketers in 2021, a glimpse at historical data may help answer some questions. The study was conducted over the course of more than a year and a half by SocialInsider between January 2019 and October 2020. However, they did note a small increase of 1.44% in 2020 over 2019.

Social Media 88

Social Media Healthcare Brand Branding 88

Reputation Us

APRIL 15, 2024

consumers are choosing less expensive options, delaying purchases, and focusing on saving rather than spending, according to McKinsey reports. While retention is a metric that defines a customer’s lifetime value, loyalty is what customers feel toward brands. Both impact your company’s reputation and support your long-term success.

Reputation 78

Reputation Financial Consumer Survey 78

5W PR

FEBRUARY 20, 2020

Now would be the ideal time for brands to check out and test TikTok, according to Al Zaccaria, co-founder of Linktree, an Instagram bio link personalization platform. Zaccaria’s rationale is that many brands are still thinking about checking out this increasingly popular platform. As of November 2019, TikTok had already exceeded 1.5

Marketing 120

Marketing Instagram Analytics YouTube 120

PR 20/20

OCTOBER 23, 2018

According to Content Marketing Institute Research Director Lisa Beets ( @LisaBeets ), “Nearly all top-performing B2B content marketers—90%—put their audience’s informational needs ahead of their company’s sales/promotional message.”. Today, more B2B marketers than ever rely on a content marketing approach.

Content Marketing 81

Content Marketing B2B Trends Marketing 81

Ronn Torossian

JULY 13, 2020

As brands re-enter the post-pandemic world, many still struggle with how they can gain a competitive advantage over their competition with all the reported changes in consumer behavior. conducted its 20th annual study in the latter half of 2019 and polled more than a thousand global executives representing 13 industries. […].

Study 195

Study Technology Consumer Report 195

Tribe Builder Media

OCTOBER 10, 2019

Ranked #5 best entrepreneurial company in America, Tribe Builder Media is now the consumer public relations agency gold award winner in the Consumer World Awards! Just two short months after being named a Top Advertising and Marketing Agency by Clutch , our reputation continues to grow. We’re back at it!

Agency 40

Agency Consumer Media Software 40

Tribe Builder Media

OCTOBER 10, 2019

Ranked #5 best entrepreneurial company in America, Tribe Builder Media is now the consumer public relations agency gold award winner in the Consumer World Awards! Just two short months after being named a Top Advertising and Marketing Agency by Clutch , our reputation continues to grow. We’re back at it!

Agency 40

Agency Consumer Media Software 40

Landis PR

SEPTEMBER 7, 2021

The 2019 Pew Research Center report on social media use in the United States showed that 72 percent of American adults use some form of social media. From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers. Is it marketing?

Social Media 104

Social Media Marketing Media Analysis 104

5W PR

OCTOBER 3, 2018

When it comes to understanding the potential of virtual reality, brands and their marketing teams seem to have barely brushed the surface. Storytelling is everything in the contemporary branding world, and many businesses are beginning to look to evolving technologies to stay ahead of the game. Virtual Reality (VR).

Technology 88

Technology Storytelling Consumer Brand 88

Critical Mention

JANUARY 29, 2021

It is in this context that digital marketing gains salience. This piece focuses on one such aspect of Digital Marketing — Influencer Marketing. According to Influencer Marketing Hub, the ROI for every dollar spent on IM in 2020 is $5.78. billion in 2019 to USD 22.3 Content is the lifeblood of Influencer Marketing.

Brand 135

Brand Branding How To Radio 135

PRSay

AUGUST 25, 2020

Brands that do not include us and are not engaging with the LGBTQ community are starting to [be scrutinized] for why they are not being diverse and inclusive,” said panelist Rich Ferraro, chief communications officer for GLAAD, a non-governmental media-monitoring organization that fights the defamation of LGBTQ people.

Community 188

Community Brand Branding Advertising 188

MaccaPR

OCTOBER 29, 2019

As the fall leaves change and a bit of Minnesota snow starts to appear, with it comes the next year of planning for corporate marketing, agency and communications professionals. As you begin your 2020 marketing planning and budgeting, consider these four tips: 1. Or is it just the brand – Walgreens? It’s a Data Driven World.

Brand 90

Brand Branding Marketing Enterprise 90

The Hoffman Agency

AUGUST 19, 2020

As a genre, ‘comedy’ is well recognised, but how can we apply the Plot’s rules in terms of a brand? As such, identifying a brand which represents ‘comedy’ can be difficult. Using comedy in brand marketing. Reaching your brand’s customers with comedy. Fine, they’re not your customer.

Consumer 36

Consumer Brand Branding Marketing 36

NewsWhip

FEBRUARY 19, 2020

7th – 12th, and as an update to our crisis blog covering the incidents from Gucci, Prada, and more , we took a look at actions taken between then and now to see what’s changing with regard to diversity training and inclusion initiatives among huge designer brands. Engagements to major racially-charged crises in 2019.

Training 97

Training Brand Branding Fashion 97

The Hoyt Organization

APRIL 11, 2024

As brands look for new and innovative ways to reach their target audience on social media, leveraging the power and audience reach of influencers has become a popular and effective tool. How can PR professionals leverage this new influencer power to create authentic and personal connections with consumers on behalf of brands?

Social Media 65

Social Media Video Viral Brand 65

Agility PR Solutions

JANUARY 15, 2019

As we move head first into 2019, and as PR and comms tactical effectiveness ebbs and flows, some newish practices have undoubtably proven their value and staying power. The post The 6 key things influencers look for when collaborating with brands appeared first on Agility PR Solutions.

Fashion 105

Fashion Brand Branding Consumer 105

Reputation Us

MAY 15, 2024

Conversely, high turnover rates can signal instability and internal issues within a company, leading to negative perceptions among consumers and investors alike. Consider these three aspects: Reputation supports consumer purchasing decisions and investor trust. A solid reputation reduces the cost of turnover. Staff Retention.

Reputation 78

Reputation Financial Employee Survey 78