Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. Download the 2018 Global State of the Media Report.

Infographics 54

Infographics Print Video Real Estate 54

Shift Communications

SEPTEMBER 18, 2017

This is what my 2018 looks like: What do we see above? Using the above as an example, my PR team would advise me to write content they can pitch for precision marketing. Second, my PR team would help me plan for 2018’s marketing search season. Using machine learning software such as timekit, scikit-learn, etc.

Analytics 132

Analytics Data-Driven PR Data Software 132

The Proactive Report

JULY 23, 2018

Every Google update to their algorithm, and all their rules about how to write content, have one aim in mind: to improve the results they give their users. It could be your website, your blog, articles you write or your social content, such as posts on your Facebook page. ” Pew State of the Media 2018. Owned Links.

Google 113

Google Guidelines Web B2C 113

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Relevancy with link building has become increasingly important since Google’s 2018 algorithm update. Infographics. Statistics. Case studies.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

MAY 5, 2020

Respondents to the survey “reported a decrease in the public’s distrust of the media; 59% of respondents felt the public lost trust this year, which is down from 63% in 2019, 71% in 2018 and 91% in 2017.” Images and infographics are an excellent way to provide context to your news story. They’re ceding the field to marketing.”

Pitching 85

Pitching Survey System Technology 85

Critical Mention

JANUARY 15, 2019

Mobile friendliness : According to Statista , in 2018 52 percent 52 percent of online traffic came from smartphones in 2018. She is also a professional content writer who writes on topics about self-improvement, technology innovations and global education development. Now for the fun part! Feel free to contact her at Twitter.

How To 60

How To SEO Mobile Google 60

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). West acquired GlobeNewswire and other PR tech assets from NASDAQ in 2018 for $335 million. GlobeNewswire is owned by Notified, a recently re-branded division of Intrado.

Software 93

Software Banking Technology Data 93

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours. A 30-second spot cost $5.25

Marketing 78

Marketing Publicity Survey Study 78

Presspage

APRIL 20, 2018

As traditional news outlets shrink, organizations are learning to tell their stories in a journalistic fashion through text, photographs, infographics, videos and other means. This revised article has been published before on PRdaily.com on April 3, 2018. These days, every company must be a publisher.

Video 84

Video Engineering Financial Infographics 84

Sword and the Script

DECEMBER 22, 2020

Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. European-based Prowly analyzed 55,470 press releases sent in 2018 and 2019 and found “the best day to send a press release is on Thursday when the average open rate jumps to over 26%.”. Separately, U.S.-based

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

DECEMBER 10, 2019

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Contently - Strategy

APRIL 14, 2021

Their remonstrations have led to proposed legislation and, in some cases, new laws like the General Data Protection Regulation (GDPR), a sweeping privacy policy update implemented in the UK in 2018. Think of articles, videos, and infographics that either appeal to audience interests or address their problems. In the U.S.,

Privacy 124

Privacy Google Advertising Advertising 124

Contently - Strategy

DECEMBER 5, 2019

In 2018, audiences spent an average of 1:26 seconds with financial services content. Average attention time for all other industries in our data set only moved from 1:32 seconds in 2018 to 1:34 seconds in 2019. Create social videos and infographics. Create social-friendly videos and infographics.

Financial 111

Financial Industry Report Insurance 111

Contently - Strategy

SEPTEMBER 21, 2018

Visual assets like infographics are more expensive.) According to Scott Brinker’s 2018 supergraphic , there are 6,829 marketing technology solutions. As Fox writes: As we collaborated with our marketing teams, they began featuring athenaInsight regularly in campaigns. Using too many tools.

Content Marketing 111

Content Marketing Print Analysis Data 111