Lauri Pehar Borsh

JANUARY 31, 2014

Originally published on the Jaffe PR Blog on Jan 22, 2014. Jaffe PR is a complete Public Reputation resource, devoted primarily to law firms, legal associations and vendors to the legal market. Legal Brand Journalism™, including media relations and content development, is at the heart of our work for clients.

Social Media 83

Social Media Media Journalism Reputation 83

Waxing UnLyrical

DECEMBER 11, 2013

However, I believe that the PR agencies should take this as an opportunity rather than a challenge. With such alterations in the media industry, PR agencies have a window to get more creative and embrace newer avenues, such as social media platforms, more aggressively than before. 300 crore (~$48.3M) in FY 2013.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Rock the Status Quo

AUGUST 11, 2014

This month’s issue of PRSA Tactics has an article by Business Wire’s Ibrey Woodall called “Delivering News That Media Can Use.” I’d also suggest adding social media feeds to it. Digital PR' If you don’t have these items in yours, it might be time to beef it up. by CarrieMorgan.

How To 242

How To Survey Resources Social Media 242

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). How can law firms use social media to attract more clients and further their public reputations?

Social Media 60

Social Media Media Reputation Agency 60

Rock the Status Quo

SEPTEMBER 22, 2014

I also like Canva quite a bit – instead of a simple stock photography site, Canva is an image editing tool designed to be used for social media, content marketing and other uses. Using Pinterest & Secret Pinboards For Media Pitching Content Marketing: Can You Use Other People’s Blog Posts? Picky, picky.)

Pinterest 202

Pinterest Content Marketing Resources Software 202

ZudePR

FEBRUARY 22, 2016

There are certain business social media facts that – if your powers of persuasion are taking time out – won’t let you down. You’re a family business owner wondering how to make sense of social media, blogging, and PR. 4: 80% of B2B Social Media Leads Come From LinkedIn.

Social Media 75

Social Media SEO Media Local 75

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). How can law firms use social media to attract more clients and further their public reputations? It was reported in 2013 that 70 percent of Fortune 500 CEOs still were not using social media.

Social Media 60

Social Media Media Television Radio 60

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). How can law firms use social media to attract more clients and further their public reputations? It was reported in 2013 that 70 percent of Fortune 500 CEOs still were not using social media.

Social Media 60

Social Media Media Television Radio 60

Cision

SEPTEMBER 5, 2017

Ideally, you should have as many digital channels as possible at your disposal. However, when it comes to effectiveness, most marketers prefer their own website, email and social media channels for distributing content and maximizing their reach. You can also incorporate influencer marketing in your earned media strategy.

Strategy 244

Strategy How To Media Measurement 244

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Source: Procedia – Social and Behavioral Sciences 6 Petrovici, M.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Rock the Status Quo

DECEMBER 18, 2014

The Complete Guide to Building Your Blog Audience: Content Syndication by QuickSprout I ran some interesting content syndication tests in early 2014 to see how it benefited my blog. While it boosted my reach and social sharing, it did not boost subscribers. Digital PR' Read it here.

Blogging 124

Blogging SEO Sports Digital PR 124

The Proactive Report

MAY 12, 2016

Social media has become a melting pot of white noise. Especially when you’re talking about marketing and digital PR. That same survey revealed that about one-third of marketing budgets are now being spent on visual marketing, which is up from about 25% in 2014. VISUAL REAL ESTATE. FOLLOW THE MONEY.

Real Estate 100

Real Estate Brand Branding Survey 100

Sword and the Script

OCTOBER 6, 2020

At a time when businesses are struggling to break through the noise and in-person meetings are rarely possible, digital PR platforms like Prowly bring more value than ever.” It was popularizing attribution measurement in PR. Cision and Meltwater History Cision has refused a marriage proposal from Meltwater in the past.

Software 176

Software SEO Company Tools 176

PRSay

SEPTEMBER 27, 2016

But this digital tool also brings special temptations for PR practitioners, social media influencers and bloggers. Ann Willets, APR, described it well in PRSAY two years ago “ … communication in the Internet age is an uncontrollable beast. ”. Both former students are strongly committed to ethical practice.

Ethics 60

Ethics Advertising Advertising Technology 60

Cision

MAY 29, 2017

Social media sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform. The survey also revealed that a young millennial follows an average of 121 publishers on the social media. billion in 2014 to 2.17 billion in 2016.

How To 129

How To Content Marketing Engineering Advertising 129

ZudePR

JANUARY 21, 2016

So, back in early 2014, I plunged headlong into content curation. I already knew where to look; I’d been doggedly increasing my digital knowledge for a few years, getting to know who were the experts. Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. Digital PR.

Digg 104

Digg SEO System Reddit 104

The Proactive Report

JANUARY 5, 2015

Figure out where they’re active on social media. According to the 2014 Edelman Trust Barometer, privately-owned, small to medium-sized businesses have the edge when it comes to trust. Follow me on Twitter for daily Digital PR updates. Online PR Reputation Management' Be proactive.

Reputation 100

Reputation System Employee Airlines 100

Waxing UnLyrical

FEBRUARY 7, 2014

Yes, the chat which has become somewhat of an institution as far as industry-wide digital PR events go (and I am thrilled about that), has been going strong for four whole years. Ale Iraheta (@airaheta2305) February 4, 2014. Do you know what Feb. Go on, guess, I’ll wait… It was #measurePR’s 4th birthday!

Measurement 89

Measurement Media Training Google Resources 89

Prohibition

APRIL 29, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. Here’s what we’re after: We’re looking for someone with at least 2 year’s PR experience, with a definite interest in all things social media.

Agency 54

Agency Creativity Hotels Social Media 54

Lauri Pehar Borsh

FEBRUARY 13, 2014

By Richard Brownell | PR News Online 02/11/2014. The ability to tell a story is a fundamental skill that all good brand communicators should possess. Storytelling not only shares information, it makes that information relatable to the audience, humanizing complex ideas and offering fresh perspectives.

Storytelling 83

Storytelling Brand Branding Corporate 83

Waxing UnLyrical

APRIL 13, 2016

Sharing bits of information about your business or service on social media. A 2014 Influencer Marketing status report states that the challenges in influencer marketing include: Identifying relevant influencers for a brand and campaign (61%). Writing a post about your business or service. Asking you to post on their website(s).

Marketing 40

Marketing Viral Fashion Product Launch 40

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. 1) February 18, 2014: Enter GTCR . 2) April 7, 2014: Vocus.

Technology 12

Technology Software Company Marketing 12

ZudePR

JULY 20, 2016

In 2014, a whopping 581,000 businesses started up in the UK. One of them was me, Zude PR. I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). 19: Don’t Entrench.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Beyond PR

MAY 30, 2017

Social media sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform. The survey also revealed that a young millennial follows an average of 121 publishers on the social media. billion in 2014 to 2.17 billion in 2016.

How To 40

How To Engineering Content Marketing Advertising 40

ZudePR

JUNE 6, 2016

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). She is a social media, SEO, Internet marketing and blogging consultant.

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

DECEMBER 30, 2016

Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Social Media & Self-Awareness by Gary Vaynerchuk (10 March 2016) £13.60. All 160 episodes since July 2014. 2: Influence: The Psychology of Persuasion by Robert B. Cialdini PH.D. 1995) £7.69.

Writing 84

Writing Google Meeting Airlines 84

The Proactive Report

DECEMBER 24, 2014

One of the biggest shifts since the Internet became part of our lives occurred in 2014. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. It’s not just about social media, checking email, conducting a search or shopping. And they were right.

Mobile 201

Mobile Strategy Web Consumer 201

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. The last one was in the form of a nice contract to develop a social media e-learning course for in-company training: simply based on one single referral. I’ve continued that on Scoop.it , curating on social media as well.

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

For example, the team at PR Academy, a leading UK-based training organization for PR specialists, recently asked all their students to identify the skills they needed to improve upon. The PR world is not being responsive enough to change, which is dangerous in this quickly changing environment. They practised and have trainers.

How To 60

How To Software System Employee 60

The Proactive Report

JANUARY 30, 2015

This social media strategy template might be helpful when planning your content. And just a quick side note: The media knows good visuals work. The 2014 PRESSfeed survey showed 87% of journalsts and editors said they want visuals with company news, yet only 26% of all press releases posted on the wire services have visuals.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100