NewsWhip

SEPTEMBER 26, 2019

First up, engagements to climate change content generally have fluctuated greatly in the past couple years, though it has been a public conversation generating millions of engagements per year as far back as 2014. Top Instagram Posts from Brands. Email Katherine via katherine.ellis@newswhip.com.

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Social Media Media Instagram Facebook 127

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

For business leaders, the rise of social media has powered a shift from public relations to public engagement. And most CEOs acknowledge the benefits of social engagement for their personal and corporate brands. You’d think that during the COVID-19 pandemic, C-level executives would ramp up social media activity.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

Communications Conversations

JANUARY 28, 2015

Each year, about this time, I write a post highlighting all the big PR and social media career moves here in Minnesota in the last twelve months. A lot of agency folks stay put in 2014–something I didn’t see coming. Regardless, there were a number of moves worth noting in 2014. Heather Rist. Gabby Nelson.

Social Media 60

Social Media Media Airlines Local 60

Shift Communications

DECEMBER 30, 2014

Our top posts from the last quarter of 2014 focused on measurement and good, old Facebook. If you want to flex your storytelling skills, think about how the content you’re creating on behalf of your brand can be told in a way even kids find entertaining. We hope you had a wonderful 2014 en route to an even better 2015.

Measurement 98

Measurement Storytelling Content Marketing Facebook 98

PRSay

APRIL 23, 2024

Dietrich, CEO and founder of Arment Dietrich, a Chicago-based communications firm, is the author of the 2014 book “Spin Sucks” and the “Spin Sucks” blog. With earned media, “It’s about credibility,” she said. “If If you’re going to do owned media, it’s about storytelling and creating that brand narrative.

SEO 136

SEO Measurement Television Google 136

Cision

AUGUST 10, 2015

While the majority of the time was spent detailing tips and tricks to use on each of these social networks, one speaker in particular highlighted what I believe to be the most underutilized, but highly effective social selling tactics: employee engagement. Want to learn how to turn your employees into brand advocates on social media?

Training 120

Training Employee Social Media Company 120

The Proactive Report

MARCH 13, 2015

As the digital world continues its headlong rush into the future, with new tools and toys popping up all the time, managing a brand’s social media program has become a very time-intensive activity. Join me on March 19th, 2015 for a free webinar hosted by Sendible – a social media management dashboard from the UK.

Technology 100

Technology Social Media Media Digital PR 100

The Proactive Report

MARCH 13, 2015

As the digital world continues its headlong rush into the future, with new tools and toys popping up all the time, managing a brand’s social media program has become a very time-intensive activity. Join me on March 19th, 2015 for a free webinar hosted by Sendible – a social media management dashboard from the UK.

Technology 100

Technology Social Media Media Digital PR 100

Ronn Torossian

OCTOBER 13, 2014

In October, 2014, Google released its newest Apple iOS app, “Primer.” Brand PR Careers in PR PR PR Careers Ronn Torossian Social Networking / Social Media google primer' ” Here is a brief introduction to the app, and why rookie marketing professionals should use it. What is Google Primer?

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Google Social Media Blogging Brand 339

Communications Conversations

OCTOBER 23, 2014

Hope you’ll take a listen… SHOW NOTES – October 23, 2014. Social Media and The Fortune 500 CEOs”. 2014 Social CEO Report. Brandshare: Is The Value Exchange Between Brands and Consumers a Myth?”. Brandshare: Is The Value Exchange Between Brands and Consumers a Myth?”. Greg Gerik.

Social Media 120

Social Media Instagram Media Report 120

MaccaPR

SEPTEMBER 25, 2019

So, when it comes to using social media to boost your company’s visibility, all you need to do is post great content, right? To utilize social media as a powerful communications and marketing tool, you need to have a balanced strategy that includes both compelling content and a robust paid campaign across channels.

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Social Media Strategy Media How To 94

Polaris

DECEMBER 30, 2014

I recently spoke with the director of marketing for a popular food brand who told me her organization was debating the pros and cons of Pinterest versus Instagram. Whether you work for a large or small company, this debate is important for your brand. In addition, Nordstrom is the most popular Pinterest brand with 4.4

Pinterest 196

Pinterest Instagram Brand Branding 196

Waxing UnLyrical

JANUARY 22, 2014

Still, the use of Vine, and Instagram’s answer to it of 15 second videos, didn’t seem like something brands would be able to leverage quickly. Will Vine and Instagram videos be the preferred method for digital marketers in 2014? Microvideo Will Dominate 2014 is a post from: Waxing UnLyrical. He also blogs.

Instagram 84

Instagram Video Social Media YouTube 84

The Proactive Report

MAY 4, 2015

We all know that most companies are using social media now. She’s been studying this for five years now and she shared the 2014 stats for Inc. 500 social media use in an SNCR webinar today. The study was done in two parts: first an observational study of the websites and social media accounts of the Inc.

Social Media 100

Social Media Company Media Study 100

Shift Communications

DECEMBER 23, 2014

The next big social network does not exist. Where should marketers be looking for the “next big thing” in social media? When we examine the new social apps that gained traction in 2014, the trend is toward fragmentation, not consolidation. Next week we’ll be revisiting the top posts of quarter three.

Comparison 94

Comparison Measurement Blogging Engineering 94

Communications Conversations

DECEMBER 4, 2014

Black Friday and brand case studies, Facebook’s new rules for brands, and the difference between content marketing and brand journalism. Hope you’ll take a listen… SHOW NOTES – December 4, 2014. “Walmart Leads Social Media Engagement for Black Friday” [link].

Case Study 88

Case Study Social Media Study Media 88

Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. While that percentage is a plurality, the next highest priority, brand building, trailed with 24% of the votes.”. PR and Media Relations Statistics. Earned Media Poised for New Prominence ).

Content Marketing 126

Content Marketing SEO Social Media Marketing 126

ImPRessions - Crenshaw Communications

JUNE 5, 2018

Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. PR wins from brand commandeering. Sometimes, a cultural phenomenon can be the source of incidental, undeserved negative brand attention.

Brand 160

Brand Branding Viral Crisis Management 160

ImPRessions - Crenshaw Communications

JULY 14, 2017

Is your brand telling its best story? Take some tips from some stellar standouts and to further improve your storytelling prowess, please download our tip sheet, Once Upon a Time…PR Tips For The Best Brand Storytelling available at the end of this post. Oreos: old school brand owns modern marketing.

Brand 136

Brand Branding Storytelling Airlines 136

Sword and the Script

OCTOBER 21, 2014

Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. 500 Social Media Study. Infographic: Millennials and Social Commerce.

Social Media 118

Social Media Study Blogging Company 118

Shift Communications

NOVEMBER 19, 2014

Brands are diving in and taking advantage of the different experience that Snapchat offers. Let’s take a look back at the Snapchat brand journey, shall we? Through this initial phase, brands were sort of left on the sidelines. Then slowly brands like Taco Bell began to experiment. Aka this was the jackpot for brands.

Brand 148

Brand Branding Sports B2B 148

Cision

MAY 20, 2016

With so many voices speaking to your audience, what can your brand do to stand out from the crowd? With social listening tools , you’ll be equipped to uncover which opportunities to leverage and determine what actions to take in real time. KITKAT (@KITKAT) September 24, 2014. Looking for inspiration? Salvation Army. Jamba Juice.

Brand 159

Brand Branding Comparison Viral 159

Engage PR

JANUARY 6, 2018

And with social media spend within marketing budgets expected to increase 128% to 21.4% in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. Cue social backlash across the internet.

Social Media 60

Social Media Strategy Media Survey 60

Cision

JUNE 25, 2015

Thieves stole more than 500 million financial records in 2014. Cision Global Insights’ recent white paper “ EMV Implementation: Is It Impacting Your Brand Reputation? There is a dearth of information available to consumers, making them uncertain, frustrated and driving them to social media to find answers and support.”.

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Financial Brand Branding Mobile 120

NewsWhip

MARCH 15, 2024

That program was quickly followed by a Management Internship, and shortly after that, I landed my first full-time research position as a social media analyst. At the time, social media listening was still a fairly new discipline, and many big companies were relying on vendors to provide the bulk of their analysis work for them.

Data 78

Data Social Media Consumer Trends 78

Communications Conversations

DECEMBER 8, 2014

Consider the following stats: 91% of Americans own a cell phone; 61% own a smartphone; mobile ad spending doubled in 2013 and 2014; and, consumers spend 60% of their internet time on a mobile device. In van den Beld’s defense, he’s referring to the opening up of the LinkedIn publishing platform and its effect on brands.

Social Media 152

Social Media Mobile Marketing Storytelling 152

Lauri Pehar Borsh

JANUARY 31, 2014

Originally published on the Jaffe PR Blog on Jan 22, 2014. Legal Brand Journalism™, including media relations and content development, is at the heart of our work for clients. Jaffe PR is a complete Public Reputation resource, devoted primarily to law firms, legal associations and vendors to the legal market.

Social Media 83

Social Media Media Journalism Reputation 83

Cision

FEBRUARY 1, 2016

If you ’ re wondering why you or your brand should use Snapchat, follow the impressions. Eric Hultgren, Marketing Director at MLive, said, “ Brands that don’t get on Snapchat risk being left behind in the conversation economy as Chris Messina coined it. She now works with brands who pay $10,000 or more per Snapchat Story.

Brand 120

Brand Branding Case Study Advertising 120

PRSay

AUGUST 30, 2018

The two events — “ Neon Carnival ,” presented by Levi’s and Don Julio Tequila; and a Princess Cruises dining experience and storytelling workshop with chef Curtis Stone — illustrated the varied approaches that big brands are taking to create sharable experiences and engage their most sought-after social media influencers.

Brand 112

Brand Branding Instagram Storytelling 112

Reputation Us

APRIL 10, 2017

It’s hard to keep up on all the trends on our social media platforms. Between the White House, new Marvel movies every other weekend and the random social holidays (#NationalColoringBookDay), it’s always interesting to see when something unexpected jumps to the top of the trends. Double down on your social team and efforts.

Brand 92

Brand Branding Social Media Case Study 92

Communications Conversations

JUNE 25, 2015

I was researching social media brand voice examples on behalf of a client the other day, and I stumbled across the Sharpie accounts. For those who have been paying attention, Sharpie has been widely heralded as one of the more progressive and “hip” brands when it comes to social media.

Social Media 60

Social Media Case Study Media Study 60

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Brad Marley , Chief Storyteller, Yelram Media . This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros.

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Marketing Content Marketing Social Media Employee 215

NewsWhip

FEBRUARY 19, 2020

7th – 12th, and as an update to our crisis blog covering the incidents from Gucci, Prada, and more , we took a look at actions taken between then and now to see what’s changing with regard to diversity training and inclusion initiatives among huge designer brands. New York Fashion Week was Feb. Now, city governments are involved.

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Training Brand Branding Fashion 97

Communications Conversations

DECEMBER 18, 2014

SHOW NOTES – December 18, 2014. App Downloads Will Surpass Facebook Friend and Twitter Followers for Most Brands”. But, they may not be the trends you probably think of when you consider the onslaught of “prediction” posts we see every time this year. How to measure the quality of your audience”.

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Trends Social Media Analytics Media 104

Lauri Pehar Borsh

SEPTEMBER 9, 2014

Too busy running blogs and social media networks/campaigns for my clients, but I HAD to take a time out today to share this one “theme” again! This article (post) on Ragan.com, one of my regular daily go-tos for all the latest PR/Marketing news, says it all: Study: CEOs aren’t using social media to full potential.

Social Media 114

Social Media Media Analytics SEO 114

Mindful Marketing

AUGUST 9, 2018

Thanks to cellphones and social media, millions can now easily watch outtakes from our lives, whether we like it or not, which is what one unsuspecting airline traveler recently experienced. Sounds like a relationship and social media success story, right? You're on Candid Camera!

Social Media 50

Social Media Airlines Privacy Media 50

Shift Communications

JUNE 15, 2015

Should social media managers be skipping the hashtag? SHIFT examined the social media engagement of posts from the Fortune 10 companies over the last year, June 15, 2014 – June 14, 2015: Apple. Where a brand had more than one social media page or profile, we chose the page with the largest audience.

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Social Media Media Facebook Policies 60