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Critical Mention Names Vishal Padhye Chief Technology Officer

Critical Mention

Padhye joined Critical Mention in 2013 as Senior Network/Systems Engineer. Critical Mention offers real-time media monitoring, intelligence, analytics and media contact information for broadcast television, radio, online news and social media. Customer support is available 24/7/365. .

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The Implications of the Growth of Social News

Cision

Still, television remains a strong contender for the source used by most Americans for news; 40 percent compared to 43 percent who gain the majority of their news online and via social media. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013.

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Is Netflix Content 'Good Enough'?

Mindful Marketing

Whether toddlers should be by themselves on road-trips is a worthy question, as is why people a half-world away are watching a decade-old television show. ’ is a documentary-style television program in which Japanese parents send their toddlers on their first independent errands. ‘ Old Enough ! ‘ Old Enough !’

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5 “Founding Fathers” Of PR

ImPRessions - Crenshaw Communications

Dan Edelman (1920-2013) brought products to the public’s attention in a way that was new at the time – by getting their stories in newspapers and on television. Some things never change. Edelman elevates marketing PR. He started the PR agency that still bears his name in 1952.

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6 Research-Based Insights About Viral Content

Cision

In 2013, Microsoft demonstrated a research tool called ViralSearch that scoured a year of tweets and mapped out shared links to determine what virality looks like. Posted by Microsoft Research on Friday, March 8, 2013. From Subservient Chickens to Brawny Men: A Comparison of Viral Advertising to Television Advertising.

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General Electric Theater: Reagan met Content Marketing in 1954

Sword and the Script

In 1954, the television had reached a critical milestone : 26 million U.S. Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another example of an early content marketing initiative – at the urging of its public relations department.

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Meet the Media: John Hitch, Editor of Fleet Maintenance

Bianchi Biz Blog

While freelancing for Clevel and Magazine in 2013, I had the chance to profile Anthony and Joe Russo, who had returned home to direct Captain America: The Winter Soldier. Describe the craziest or most fun story you have written.

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