Bianchi Biz Blog

SEPTEMBER 26, 2022

I started my career at Adweek covering the television business and competing against huge established newsrooms like The New York Times and the Wall Street Journal. In 2013 a friend suggested we start an automotive site for women and I declined; I didn’t see the automotive market as very friendly toward women.

Meeting 74

Meeting Automotive Media Journalism 74

Journalistics

MAY 26, 2015

According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. Local television is seeing an uptick in viewership, particularly around the evening news. Local television is seeing an uptick in viewership, particularly around the evening news. How big is “significant”?

Mobile 40

Mobile Media Newspapers Local 40

The Stalwart Blog

JANUARY 28, 2016

Brianna Bruinsma , Stalwart summer 2013 intern. I had the chance to develop media relations skills (a must in the PR world), where I scored my first piece of coverage ever. As an intern I was really interested in media placements, such as television segments and live event coverage. What I learned at Stalwart?

Internal 60

Internal International Retail Ethics 60

Critical Mention

APRIL 26, 2017

If an issue of this magnitude occurs, the PR and messaging doesn’t come from the Athletic Department, but rather from the University’s News or Media Relations department. Falk Endowed Professor of Sport Management at Syracuse University’s Falk College in July 2013. First, I never try to play “Monday Morning Quarterback.”

Sports 60

Sports Internal International Enterprise 60

David PR Group

JANUARY 21, 2016

My main consideration was to teach the technique of getting you quoted in the stories being written by mainstream media reporters at newspapers, magazines, and in broadcast stories on radio and television. Sometimes we get a media relations nibble, and our spokesperson “hears” that it is a full-blown opportunity.

Television 40

Television Corporate Infographics Radio 40

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Radio, direct mail and personal letters are considered as part of advertising.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Radio, direct mail and personal letters are considered as part of advertising.

Retail 40

Retail Radio Advertising Advertising 40

Sword and the Script

DECEMBER 11, 2018

Facebook will be used more as a mass marketing tool, like a television station. There will be a surge of DIY programmatic media (DMP) usage, which costs more than social, making powerful third-party data libraries (better targeting than social ever had) available to savvy marketers for a higher cost. 32: Rachael Wolensky of ALM.

Social Media 93

Social Media Marketing Media Creativity 93