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Why Sustainable Development is Important to Business

Landis PR

Note: This is a reposted blog by our Public Relations Global Network Party, Mark Paterson – Currie. For the original blog, please visit here. since 2012 and accounts for 18% of all assets in the wealth industry. The press will look beyond initiatives and internal communications. Photo courtesy of Pexels. In the U.S.,

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Miranda Dini Appointed Global Healthcare Lead for AVENIR GLOBAL

Shift Communications

AVENIR GLOBAL, one of the top 15 largest communications firms in the world, has more than 1,000 employees in key strategic markets across Europe/Middle East, the United States and Canada. A version of this post originally appeared on the AVENIR GLOBAL blog. . About AVENIR GLOBAL.

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Internal communications teams use video to convey a corporate culture. A personalized way to attract talent. An expression of corporate values.

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Frank Strong on Next Steps in Social Media Marketing

Flack's Revenge

We’ve kicked ideas and blog posts back and forth over Twitter, and I thought he would be a good person to ask. I never quite got on board with the “social media strategy” part (see this post from 2012 titled: Social Media Strategists will be Gone in 2 Years ). Thanks for participating, Frank! Can the ship be righted?

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Industry Consolidation Continues Among PR Vendors; PR Tech Sum: Onclusive, SocialChorus, Teletrax, iQ Media, Agility PR Solutions

Sword and the Script

Next, it can “automatically deliver this content to more of its target audience using digital media amplification,” according to a blog post by Onclusive CEO Dan Beltramo. million in venture capital, in four rounds of funding since 2012, according to Crunchbase. Learn more: press release , blog post. Onclusive has raised $21.4

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10 skills the PR pro of the future will need (revised)

Communications Conversations

Here’s the new list of skills for the PR pro of the future (with notes about what’s been updated and deleted from that initial list in 2012). I think I whiffed on the “mobile” skill set in 2012. Sure, many larger brands have internal creative departments who are dedicated to this sort of thing.

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Your content strategy is broken–here’s how to fix it

Communications Conversations

Again, it was a half-day presentation, so I’m not going to blog about the whole thing today, but I did want to discuss the 10,000-foot view. And boom–client expectations were even crazier than they already were before that 2012 Super Bowl (which is saying a lot). And, of course, I offered up ideas on how to best fix it.

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