PR 20/20

SEPTEMBER 11, 2019

When we started HubSpot back in 2006, I thought that we were at an absolute peak—couldn’t get higher,” said Brian Halligan, co-founder and CEO of HubSpot. Think of Glossier, one of the leaders in user-generated content and brand ambassadors. The brand experience is getting better, thanks to updates like these.

Conference 54

Conference Facebook Travel System 54

PR in High Definition

OCTOBER 19, 2017

This VR blunder isn’t the only brand mistake of late, with Dove also in the spotlight after being accused of racism and having to pull one of its latest advertisements. ad campaign from 2006, which was banned from British television after the slogan was deemed ‘too risque’.

How To 69

How To Crisis Groups Facebook 69

Buzzstream

MARCH 3, 2020

To really bring the podcasting trend into perspective, a recent study from Statista found that, in 2006, only 22% of consumers knew what a podcast was, but by 2019 over 64% of consumers were aware of podcasting.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

wiredPRworks

JUNE 10, 2020

Way, way, way back in 2006 I wrote about how we got the Nintendo Wii in eight minutes. Its brands – including PCMag, Mashable, IGN, Humble Bundle, Speedtest, ExtremeTech, Toolbox, AskMen, Offers.com, TechBargains, Spiceworks Ziff Davis and Salesify – produce and distribute premium content across multiple platforms and devices.

Video 52

Video Local Tools Conference 52

Contently - Strategy

FEBRUARY 8, 2022

While scrolling through Instagram, I recently stumbled on an advertisement for a hoodie. More likely, though, a firm bought data from Instagram parent Meta (formerly known as Facebook) and advertised to me a product based on my Facebook profile. But it wasn’t just any old hoodie—this one was special.

Advertising 138

Advertising Advertising Privacy Apparel 138

Sword and the Script

MAY 22, 2018

He’s been an independent consultant since 2006 and helps B2B companies with online marketing. Advertising was extremely expensive. It’s still essential to be able to communicate your value proposition and brand differentiation very succinctly. 1) What has changed the most about marketing over the course of your career?

Marketing 62

Marketing B2B Print Technology 62

Stephen Waddington

JUNE 21, 2018

In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. Advertising, at least in Europe and the US, has shifted from local and national media to Amazon, Apple, Facebook, Google, and to a lesser extent Twitter. But these are exceptions and not the norm. million times.

Social Media 73

Social Media Print Study Advertising 73

Buzzstream

FEBRUARY 9, 2024

Finding Unlinked Mentions As the name implies, unlinked mentions are instances of your brand or website not being linked to your site. To find unlinked mentions, you can use a service like Google Alers or Talkwalker, which will tell you when your brand has been mentioned. How to Pitch Brand news comes best via a Press Release.

Google 71

Google Infographics Pitching Resources 71

Norton's Notes

MARCH 18, 2016

Jack (@jack) 21 March 2006. It’s advertising to date hasn’t been great but the back end of the platform is getting much better and it’s analytics has been a nice addition in recent years. We work for more than 15 brands on social media and a buggy, laggy web app is of no use to me. just setting up my twttr.

Twitter 28

Twitter Web Mobile Analytics 28

5W PR

OCTOBER 22, 2018

The brand sought to battle unrealistic depictions of beauty typically relied on in the industry, and consequently launched a campaign to highlight images of “real” women in their marketing. Annual sales for the brand in the first 10 years of the campaign almost doubled, from $2.5 billion to over $4 billion. Duration: 2012-present.

Engineering 22

Engineering Education Retail YouTube 22

Bad Pitch Blog

AUGUST 15, 2006

Date: Tue, 15 Aug 2006 15:54:22 -0400 To: prblog@yahoo.com From: " AGENCY " AGENCY@AGENCYNAME.com > Subject: News: NAME Joins AGENCY NEWS FOR IMMEDIATE RELEASE CONTACT: FLACK NAME FLACK PHONE FLACK EMAIL NAME Joins AGENCY BETHESDA, MD- August 15, 2006- NAME has joined Bethesda, MD-based AGENCY as an Account Executive and Copy Writer.

Advertising 40

Advertising Advertising Pitching Newspapers 40

Mark My Words

DECEMBER 29, 2015

Cannes Lions was all about purposeful brands. What we crave is for brands to take responsibility. There was nothing remotely authentic in Thomas Cook ’s eventual pay out to the parents of two children poisoned by a faulty boiler at one of its Greek resorts in 2006. In 2015 we all loved authenticity, right? Forget authenticity.

Journalism 60

Journalism Wikipedia Film Interviews 60

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Most promising for the news business is that one-third of Americans ages 12 and over have listened to a podcast, up from 11% in 2006. Why are mobile visitors less valuable?

Newspapers 71

Newspapers Mobile Media Facebook 71

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Most promising for the news business is that one-third of Americans ages 12 and over have listened to a podcast, up from 11% in 2006. Why are mobile visitors less valuable?

Mobile 40

Mobile Media Newspapers Local 40

Beyond PR

AUGUST 4, 2016

Of course, your competition and other brands have the same opportunities. That’s why it’s vital that your brand gets your social media strategy right. PR Newswire and Cision’s communications and content teams have partnered up to bring you 105 tips for some of our favorite social media channels for brands. With more than 1.65

Social Media 40

Social Media Pinterest Media Marketing 40

Bad Pitch Blog

APRIL 2, 2007

For years, many COMPANY locations have relied on their local Valpak franchise to create and deliver advertising campaigns to area consumers. In 2006, over 17 million COMPANY savings offers were mailed to consumers through the familiar blue Valpak envelope. With that in mind, we are very proud to count COMPANY as a part of this program.”

Local 40

Local Pitching Advertising Advertising 40

PR Conversations

MARCH 19, 2015

For P&G it was the bacon brand related to the “healthy eating lifestyle” of the American middle class family; another example was American Tobacco, with women’s rights expressed through the “liberty” made implicit by images of females smoking in public. He remains a frequent contributor to PR Conversations.

System 40

System Construction Public Affairs Publicity 40

PR Conversations

MARCH 19, 2015

For P&G it was the bacon brand related to the “healthy eating lifestyle” of the American middle class family; another example was American Tobacco, with women’s rights expressed through the “liberty” made implicit by images of females smoking in public. He remains a frequent contributor to PR Conversations.

System 40

System Construction Public Affairs Publicity 40

Sword and the Script

AUGUST 13, 2019

Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. Cision drops the Vocus brand name, but the underlying technology that all future Cision development will be based on, is Vocus technology.

Technology 12

Technology Software Company Marketing 12

ZudePR

MAY 31, 2015

“Since we don’t advertise as a policy, we can only rely on publishing our ideas and delivering presentations at conferences and workshops and private meetings that help us to build relationships with clients that we hope eventually convert to consulting engagements. ” #28: Ted Rubin (New York, US).

Communications 81

Communications How To Blogging Content Marketing 81