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5 Ways To Write Like An Expert Without Writing A Book

Waxing UnLyrical

You’ll probably find you’ve knocked up against a treasure trove of writing ideas, too. Learn to write for different readers and venues. If your own website is geared toward a technical readership level, try writing a news release for the general public. Failing all that, of course, you can always write a book.

Writing 76
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What Are the New Rules of Marketing and PR?

wiredPRworks

Have you ever read a book that completely changed your life? In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. And, he even added links to their sites.

Marketing 118
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Barry Moltz on ChangeMasters, Small Business and Social Media

wiredPRworks

that’s the question Barry Moltz answers in his new book, “ChangeMasters: How to Actually Make the Changes Your Already Know You Need to Make.” ” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing.

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Content Marketing Can’t Just Be a Top-Funnel Activity

Contently - Strategy

Marriott Bonvoy Traveler helps people travel and drives tons of bookings as a result. ”) to digital transformation (“OMG how do we stop acting like it’s 2002?”) This challenge of mastering content throughout the customer journey is something I’ll be writing about all year—and talking about in a few weeks.

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Maxim Behar talk with Desi Banova in "Here and Now" on Nova TV

Maxim Behar

Maxim: On PR and the dissertation I'm writing and hopefully I can finish by the end of the year. It's about global changes in the Public Relations business, a topic I wrote a book on in 2019 came out in America "The Global PR Revolution" and then came out in Bulgaria and many other countries. How did the idea for the book come about?

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Creative Headlines Will Drive PR SEO & Success in 2017

Cision

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. This news article was written by Courtney Lukitsch, Founder and Principal at Gotham PR in New York and London.

SEO 120
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PR history – prospecting for archival gold

PR Conversations

Archival research is the bedrock of historical writing. Once you get your head into the slightly dusty atmosphere of paper files, books and publications, diaries and whatever else (including expenses claims for dry cleaning, in one case), you have to follow your instincts and let multiple stories unfold. Catalogue of contents.

Ethics 75