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What Are the New Rules of Marketing and PR?

wiredPRworks

Have you ever read a book that completely changed your life? In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. And, he even added links to their sites.

Marketing 118
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How to use the Public Relations department of an advertising agency

PR Conversations

claimed to be the first US advertising agency (having bought a firm established in 1841 by Volney Palmer ). Ayer are some classic slogans and its landmark art deco building in Philadelphia (now a luxury condominium The Ayer ), after the firm’s remaining assets were bought by the French advertising/PR firm, Publicis Group in 2002.

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PR history – prospecting for archival gold

PR Conversations

Archival research is the bedrock of historical writing. Once you get your head into the slightly dusty atmosphere of paper files, books and publications, diaries and whatever else (including expenses claims for dry cleaning, in one case), you have to follow your instincts and let multiple stories unfold. Catalogue of contents.

Ethics 75
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PR history – prospecting for archival gold

PR Conversations

Archival research is the bedrock of historical writing. Once you get your head into the slightly dusty atmosphere of paper files, books and publications, diaries and whatever else (including expenses claims for dry cleaning, in one case), you have to follow your instincts and let multiple stories unfold. Catalogue of contents.

Ethics 40
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PR history – prospecting for archival gold

PR Conversations

Archival research is the bedrock of historical writing. Once you get your head into the slightly dusty atmosphere of paper files, books and publications, diaries and whatever else (including expenses claims for dry cleaning, in one case), you have to follow your instincts and let multiple stories unfold. Catalogue of contents.

Ethics 40
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Engaging (and grilling) the social side of James Grunig

PR Conversations

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. Many entered the profession because of their craft skills, such as writing or editing, and that is what they continue to do.

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Off Script #9: Steveology on PR, Content and Net Neutrality

Sword and the Script

I started in Apple’s Marcom in a coordinator role doing brochures, tradeshows, direct mail, advertising, budgeting, and working with PR. In 2002 one of my oldest clients, who had become a good friend, approached me about joining a start-up he was doing. What is a necessity, fate, or some other factors?