Content Marketing Can’t Just Be a Top-Funnel Activity
Contently - Strategy
MARCH 22, 2019
That was the first thing I realized when I left the journalism world to become Contently’s editor-in-chief six years ago. We constantly surveyed our audience in hopes of answering their biggest content marketing questions. Our inbound lead machine via The Content Strategist helped make us a top 100 company on the Inc 5000.
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