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What the Uvalde Shootings and Other Crises Reveal about Press Conferences

PRSay

In a press conference the day after the massacre, Texas Gov. As the Uvalde and BP examples show, when using a press conference to speak to the media and the public in a crisis, it’s best to begin by acknowledging that the information you’ll present is what is known at that moment. Acknowledging that information may change.

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Effective Steps For Apologies During A PR Crisis

5W PR

But there have also been cases where the wrong type of ‘sorry’ has ended up turning a bad situation worse. Use Social Media. Use comfortable language but avoid business talk. The latest mea culpa comes from Michigan Gov. This means that the apology in question wasn’t effective and has then created a PR nightmare.

Crisis 103
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Apologies: Apologizing During a PR Crisis

5W PR

But there have also been cases where the wrong type of ‘sorry’ has ended up turning a bad situation worse. Use Social Media. Use comfortable language but avoid business talk. The latest mea culpa comes from Michigan Gov. This means that the apology in question wasn’t effective and has then created a PR nightmare.

Crisis 78
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#NuggsForCarter – The Power of Brand Advocates + Social

Reputation Us

Even T-Mobile’s CEO John Legere noticed Carter was using AT&T and offered Carter a nugget deal if he’d switch carriers. (h/t How about you Govs? It’s a perfect case study for how gaining customer loyalty PLUS having a creative social team work hand-in-hand to promote a brand. Microsoft Feeling lucky, @carterjwm

Brand 92
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PR Rock Stars: Maccabee PR’s Paul Maccabee

Communications Conversations

So was a publicity stunt for Kemps, when we carved then-Gov. As someone who has dealt with addiction close to home, the opportunity to use PR as a tool to get addicts into treatment was deeply touching for me. Any particular lessons you learned from Dave that you continue to use in your day-to-day work? Congratulations!

Agency 113
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What Brand Marketers Can Learn From Presidential Domain Name Fails

MaccaPR

Former Florida Gov. During the 2012 presidential campaign, candidate Gov. Senator Clinton won the Uniform Domain Name Resolution ( UDRP ) case involving her trademark ownership of the domain, HillaryClinton.com. Much depends on each domain name owner’s use. Congressman Paul Ryan doesn’t own PaulRyan.com.

Brand 48
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11 LESSONS MARKETERS CAN LEARN FROM FIJI WATER’S GOLDEN GLOBES PHOTOBOMBING

MaccaPR

What’s more, the second most popular hashtag of the event, after #GoldenGlobes, was #Fijiwatergirl – a tag used more than 7,000 times within hours of the opening of the broadcast. As an agency that’s performed our share of branded publicity stunts (from carving then-Gov. Embed from Getty Images. billion bottled water category.