Storytelling Television Viral YouTube 
Contently - Strategy
DECEMBER 14, 2018
So you post the clip on your company’s new YouTube page. Unfortunately, hoping to go viral is not a video strategy. Every minute, 400 hours of video are uploaded to YouTube. Television networks and movie studios spend millions trying to pull audiences in and they still miss the mark all the time.
Cision
APRIL 5, 2017
Automobile companies (and the military) are the largest advertisers on television. Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. Storytelling vs. Brand Newsrooms. John Avlon: Brand newsrooms should be about storytelling. It is an amazing gift to invite them into our spaces.
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