article thumbnail

When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

” This applies to the media who cover business, whether they’re on the SMB beat or not. And an SMB located in a smaller city is far likelier to attract the attention of local press than a behemoth. Smaller companies can seize sudden PR opportunities. Everyone likes an underdog. Goliath myth.

article thumbnail

What I learned from 3 of the top corporate podcasters in Minneapolis

Communications Conversations

ICYMI, I moderated a wonderful panel of three smart people at General Mills last week as part of the Social Media Breakfast-Minneapolis/St. But, it was interesting to hear their answers to those questions first-hand at the SMB event along with the sold-out audience. Paul series. Photo credit: Debbie Friez.

Corporate 104
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit.

Marketing 187
article thumbnail

State of B2B Content: 5 Trends That’ll Get You Promoted

Contently - Strategy

But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.” For marketers, it’s also a more personal alternative than social media. We love email,” GE’s Chief Storyteller told us. “It

B2B 130
article thumbnail

State of B2B Tech Content Marketing: 5 Trends That’ll Get You Promoted

Contently - Strategy

But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.” For marketers, it’s also a more personal alternative than social media. We love email,” GE’s Chief Storyteller told us. “It

B2B 57