Sword and the Script

OCTOBER 14, 2014

What is certain is that whatever remaining sentiment of organic appeal is left – the ability for content to move around the web on the merit of its very idea – is eroding in favor of the highest bidder. Virality, or appearance of virality, can be fabricated for a price. Rethinking How Advertising is Bought and Sold. Can’t work.

Facebook 118

Facebook Real Estate Advertising Advertising 118

Cision

JUNE 2, 2017

It’s a big web world and growing at an exponential pace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper.

How To 198

How To Real Estate Web Case Study 198

Bad Pitch Blog

SEPTEMBER 8, 2008

While most recognized that Web properties are two-way streets, venerable newspapers and ages-old magazines kept thinking they ruled our worlds. It''s like a business of celebrities—it appears only the companies with the best ratings are granted real estate! I think: "Why is every story about Apple or Google or Microsoft?"

Journalism 41

Journalism Real Estate Print Newspapers 41

Beyond PR

JUNE 2, 2017

It’s a big web world and growing at an exponential pace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web.

Real Estate 57

Real Estate How To Web Case Study 57

ReimaginePR

AUGUST 29, 2016

It’s called the cover photo, and most brands fail to fully optimize this real estate. Everyone wants to produce viral content that gets shared all over the web. While no one knows the full recipe to going viral, one of the ingredients is definitely creating valuable content. Produce share-worthy content.

Social Media 149

Social Media Marketing Media Facebook 149

Masters in Communications

FEBRUARY 12, 2022

Also includes mobile gaming, social media, and the web. Those who do not often choose not to own them - either because they do not consume TV media or because they prefer web streaming - rather than for economic reasons, though there are certainly those homes who do not have them purely due to poverty (20).

Ethics 52

Ethics Communications Print Television 52