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DEI Language, Please: A New Step in Corporate and Marketing Communications

Shift Communications

In the ongoing journey toward a more equitable world — and to guide coverage of it — a group of writers, editors, DEI professionals and industry leaders have developed a guide designed to serve as “a living resource for all journalists and storytellers seeking to thoughtfully cover evolving social, cultural and identity-related issues.”.

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New England Patriots Forget to Run SEO Play for Deflategate Microsite

Ishmael's Corner

For the 27 Americans out there who aren’t football fans, Deflategate refers to the accusation that the New England Patriots secretly let some of the air out of the footballs to make it easier for Brady to pass the ball in a playoff game against the Baltimore Colts. As for the storytelling in the microsite, I will give it this.

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What Goes in a Great Media Kit

ReimaginePR

On a printed page or digital copy on a jump drive, it’s often better to have it at the top so journalists can refer back to it quickly. Also, you have such a short moment to grab their interest, that top real estate is best used by some compelling copy. Give the media what they need to tell your story.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. Here, an audience will refer to media for external evidence or for ways of highlighting or proving points in a message they are trying to broadcast (45).

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