4 PR Lessons From the Way Popeyes Launched Its Popular New Chicken Sandwich
PRSay
SEPTEMBER 17, 2019
For PR pros, tens of millions of dollars may not be a realistic goal for a social media campaign, but it is a good demonstration of how a product launch combined with an exciting social push can drive big results for a client. PR pros can take note: it’s best to launch with a plan in place, not wing it as you go.
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