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Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling.

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Letter from Middlesbrough: 13 lessons from Mary Meeker’s 2019 report

Stephen Waddington

Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 Meeker calls out the use of edited and curated images as a means of storytelling. The conversation about user privacy is growing louder. Platforms are attempting to get ahead of the issue by improving privacy management.

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What can PR learn from living with Alexa?

Stuart Bruce

Perfect for privacy freaks, but if you’re a privacy freak you probably wouldn’t have one anyway. There’s lots you can do straight away such as “Play music from the 80s” or “Listen to BBC Radio 4”. The BBC has just announced it is producing interactive radio plays for Alexa.

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International Conference Preview: Frank X. Shaw Talks Diversity, Disruption and 10 Years at Microsoft

PRSay

There was a radio station. How has Microsoft adjusted its crisis approach to accommodate new privacy and user data issues, especially in the wake of the Cambridge Analytica/Facebook scandal? I did think about whether I would be a journalist or an editor. We ran a base newspaper. And that means you have to find the story.

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26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

Also see PR and Storytelling; Off Script No. Calls for GDPR style American laws to codify privacy as a human right will increase, culminating in American laws in 2020. Television, XM Radio, Smart Things and other technologies will continue to meld with traditional digital channels and tools.”. – Marty Weintraub | Aimclear.