Remove Communications Remove Privacy Remove Radio Remove Storytelling
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Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling.

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Letter from Middlesbrough: 13 lessons from Mary Meeker’s 2019 report

Stephen Waddington

Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 Meeker calls out the use of edited and curated images as a means of storytelling. The conversation about user privacy is growing louder. Platforms are attempting to get ahead of the issue by improving privacy management.

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What can PR learn from living with Alexa?

Stuart Bruce

We bought our first Amazon Echo just under a month ago and since then I’ve been having fun figuring out how we can use it for the family and thinking about the potential uses of voice interfaces for public relations and corporate communications. Perfect for privacy freaks, but if you’re a privacy freak you probably wouldn’t have one anyway.

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International Conference Preview: Frank X. Shaw Talks Diversity, Disruption and 10 Years at Microsoft

PRSay

As corporate vice president of communications at Microsoft , Frank X. There was a radio station. Then there’s the specific technical skills of media relations and internal communications. If you see [crises like Cambridge Analytica] as a communications problem first, then you tend to make wrong decisions.

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26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Also see PR and Storytelling; Off Script No. 8) Creativity over productivity.