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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection.

Marketing 239
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How COVID-19 will impact PR practice and skills

Stephen Waddington

In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders.

Crisis 151
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Is Your Brand Monitoring Missing Media Mentions?

Beyond PR

What are the latest travel trends? Using a free web monitoring service, I set up an alert for the phrase “air travel” and received 19 articles related to my keyword search. Spring is in the air and with the blooming of my garden’s first tulip, I start to daydream about vacation season. Naturally I want to get out of town.

Brand 40
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Maxim Behar: Social media has made the world better and more understandable, don't be afraid of it!

Maxim Behar

In his podcast a while ago, the basketball coach recounted how he had cut his ex-girlfriend's hair, but this excerpt was pulled again in the days when the web is boiling over the horrific case of abuse of the 18-year-old girl from Stara Zagora. This is not possible in print, on TV or radio stations.

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The Top 50 Social Media Influencers on Twitter

Cision

Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. Influencer, marketing & social media pro, social selling expert, speaker, author, radio show host. Mark Fidelman (@markfidelman) August 20, 2015. Robert Fine – @bobfine.

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7 Superior Podcasts for Super Listeners Eyeing the Big Picture

Sword and the Script

This program does for podcasts, what native ads have done for online print. This daily show sums up the business news of the day and has broadcast for many years over the radio airwaves. The show is produced by the American Public Media (APM), and like many public radio shows, I find the coverage tends to lean left.

Radio 60
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Research Shows Journalists Want More Multimedia from PR Pros

Beyond PR

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. The founder of Moneywehave.com, a personal finance and travel site, simply doesn’t have the time or the resources to shoot video or create infographics himself.